Alternant en Marketing Direct

Job Posting Organization:
Action contre la Faim, established in 1979, is an international non-governmental organization dedicated to combating hunger worldwide. With a humanitarian charter based on principles such as independence, neutrality, non-discrimination, direct access to victims, professionalism, and transparency, the organization has maintained its identity for over 45 years. Its mission is to save lives by eliminating hunger through the prevention, detection, and treatment of undernutrition, particularly during and after emergencies related to conflicts and natural disasters. In 2024, Action contre la Faim assisted over 26 million people across 57 countries globally, coordinating its programs around seven key areas: Nutrition and Health, Mental Health and psychosocial-support" style="border-bottom: 1px dotted #007bff !important;">Psychosocial Support, security" style="border-bottom: 1px dotted #007bff !important;">security" style="border-bottom: 1px dotted #007bff !important;">Food Security and Livelihoods, Water, Sanitation and Hygiene, Advocacy, Climate, and Research. More information can be found on their website www.actioncontrelafaim.org.

Job Overview:
The position of Alternant en Marketing Direct involves contributing to the development of private resources and supporting projects managed by the Direct Marketing Department. The candidate will be responsible for managing mailing campaigns aimed at both prospecting and retaining donors. This includes operational management of fundraising mailing campaigns, collecting necessary information for marketing campaigns, coordinating internal validations, managing file exchanges with other associations, and ensuring effective communication with the donor relations service. The role also entails creating agency briefs for new messages, managing telemarketing campaigns (including welcome calls, upgrades, reactivations, and transformations), and street marketing initiatives. The candidate will be expected to regularly update content to enhance the knowledge of tele-actors about Action contre la Faim, contribute to qualitative and quantitative analyses, and follow up on the results of mailing, telemarketing, and street marketing campaigns. Additionally, the role includes capitalizing on experiences gained from various campaigns, conducting benchmarks, and innovating by monitoring new communication, recruitment, and donor retention tools. The operational implementation of tests on new fundraising channels will also be part of the responsibilities.

Duties and Responsibilities:

• Manage mailing campaigns for donor prospecting and retention.
• Oversee the operational management of fundraising mailing campaigns.
• Collect necessary information for marketing campaigns from internal and external sources.
• Coordinate validations with internal contributors.
• Manage file exchanges with partner associations.
• Ensure effective communication with the donor relations service.
• Create agency briefs for new marketing messages.
• Contribute to the management of telemarketing campaigns, including welcome calls and upgrades.
• Manage street marketing campaigns in collaboration with service providers. 1
• Regularly update content to enhance tele-actor knowledge about Action contre la Faim. 1
• Conduct qualitative and quantitative analyses of campaign results. 1
• Follow up and analyze results from mailing, telemarketing, and street marketing campaigns. 1
• Capitalize on experiences from various campaigns for future reference. 1
• Conduct benchmarks and innovate in donor communication and retention strategies. 1
• Implement operational tests on new fundraising channels.

Required Qualifications:
The ideal candidate should be pursuing a master's degree in marketing, communication, or a related field, preferably with a specialization in the non-profit sector. Proficiency in Excel is essential, and the candidate should be comfortable working with data. The ability to work independently and take initiative is crucial. Additionally, a good command of English (B1/B2 level) is recommended to facilitate communication and understanding in a diverse work environment.

Educational Background:
Candidates should be enrolled in a master's program related to marketing, communication, or a similar field. A focus on non-profit organizations is preferred, as it aligns with the mission and activities of Action contre la Faim.

Experience:
While specific prior experience may not be mandatory, any relevant internships or volunteer work in marketing, communication, or non-profit sectors would be advantageous. The organization values candidates who demonstrate a proactive approach and a willingness to learn and grow within the role.

Languages:
Fluency in French is mandatory, given the organization's operational language. Proficiency in English is recommended, ideally at a B1/B2 level, to facilitate communication with international teams and stakeholders.

Additional Notes:
The position is offered as a professionalization or apprenticeship contract lasting 12 months. The work schedule is structured as two weeks in the company followed by one week of courses. The salary is based on the legal minimum wage, adjusted according to age and educational level, and is distributed over 13 months. Employees are entitled to 21 days of RTT (reduction of working time) prorated based on presence, as well as 25 days of paid leave. Health coverage is provided at 80% by Action contre la Faim, and transportation costs are reimbursed at 50% for commuting between home and work. Meal vouchers are partially covered by the organization, and there are additional social benefits. The organization supports remote work, allowing employees to work from home while ensuring that certain activities require a physical presence at the headquarters, with a minimum of four days per month required on-site. There will also be collective meetings and events requiring attendance, particularly during the initial integration period.