Social Media Specialist

Job Posting Organization:
The United Nations Population Fund (UNFPA) is the lead UN agency focused on sexual and reproductive health and rights. Established in 1969, UNFPA operates in over 150 countries and has a mission to ensure that every pregnancy is wanted, every childbirth is safe, and every young person's potential is fulfilled. The organization emphasizes the importance of gender equality and the empowerment of women and girls, aligning its strategic plan with the Sustainable Development Goals (SDGs) and the International Conference on Population and Development (ICPD). UNFPA is committed to addressing the challenges posed by the Covid-19 pandemic and aims to recover lost gains in reproductive health and rights. With a diverse workforce, UNFPA promotes a culture of integrity, accountability, and respect for diversity, striving to create a work environment that reflects these values.

Job Overview:
The Social Media Specialist position is integral to the Digital Team within the Media and Communications Branch of UNFPA. This role involves overseeing and executing the daily social media strategy for UNFPA's global channels. The incumbent will work closely with the Head of Digital Communications to ensure that the content aligns with current events and trends, effectively engaging the target audience, which includes the general public, policymakers, donors, and influencers. The Social Media Specialist will be responsible for creating and managing social media campaigns, producing content, and advising on reputational crises related to social media. This position requires a proactive approach to identifying trends and opportunities for engagement, ensuring that UNFPA's messaging is impactful and reaches a wide audience.

Duties and Responsibilities:
The Social Media Specialist will lead the planning and execution of the social media strategy aimed at engaging core audiences. Key responsibilities include leveraging social media trends and the news cycle to enhance engagement, ideating and delivering creative campaigns, producing high-quality English copy for various platforms, and selecting visual assets for social media use. The incumbent will coordinate with internal stakeholders for content planning, provide strategic guidance to the Social Media Team, maintain an editorial calendar, and collaborate with graphic designers for campaign materials. Additionally, the role involves advising on crisis management related to social media and ensuring that all content aligns with UNFPA's mission and values.

Required Qualifications:
Candidates must possess a minimum of 5 years of relevant experience in social media engagement and visibility. They should demonstrate expertise in creative visual storytelling and multimedia content development, with a proven track record of leveraging current events to enhance reach and engagement. Experience in raising awareness about humanitarian issues is desirable, along with proficiency in design tools and a deep understanding of online audiences. The ideal candidate will have strong project management skills, sound editorial judgment, and the ability to handle reputational issues on social media. A willingness to work off-hours during emergencies or major PR events is also required.

Educational Background:
An advanced university degree in a relevant field such as journalism, strategic communications, public relations, or advertising/marketing is required for this position. This educational background is essential to ensure that the candidate possesses the necessary skills and knowledge to effectively manage UNFPA's social media presence and campaigns.

Experience:
The position requires at least 5 years of relevant work experience in social media management, with a focus on driving visibility and engagement. Candidates should have a strong background in creative content development and a demonstrated ability to communicate effectively with global audiences on social issues, particularly those related to women's healthcare and human rights. Experience in building and maintaining online communities is also crucial for success in this role.

Languages:
Fluency in English with excellent drafting and editorial skills is mandatory. Knowledge of additional languages such as French, Spanish, or Arabic is considered an asset, enhancing the candidate's ability to engage with diverse audiences and stakeholders.

Additional Notes:
This position offers a competitive remuneration package, including health insurance and other benefits. UNFPA is committed to creating a diverse and inclusive work environment, encouraging applications from women, LGBTQIA+ individuals, minority ethnic groups, indigenous populations, persons with disabilities, and other underrepresented communities. The organization emphasizes gender equality and aims to maintain gender parity within its workforce. Selection and appointment may be subject to background checks, medical clearance, and other administrative requirements. UNFPA does not charge any fees during the application process.