Intern, Social Media Video Creator

Job Posting Organization:
The American Heart Association (AHA) was founded in 1924 and has since made significant strides in reducing cardiovascular disease deaths by half. The organization is dedicated to addressing the most pressing health challenges of our time and is committed to fostering a healthier future for all. With a mission to be a relentless force for a world of longer, healthier lives, the AHA operates in various capacities across the United States, engaging in advocacy, education, and research to combat heart disease and stroke. The AHA is known for its inclusive culture, which emphasizes the importance of diversity and the value of every individual within the organization. The AHA employs a large workforce and offers numerous resources to support its employees' professional development and personal well-being, including access to Heart U, its corporate university, and various employee resource groups.

Job Overview:
The internship program at the American Heart Association provides college students with an invaluable opportunity to gain hands-on experience in a non-profit health organization. The Social Media Video Creator intern will collaborate with the National Marketing and Communication department to create engaging content for social media platforms. This role is designed for individuals who are passionate about social media and video content creation, allowing them to develop their skills while contributing to the AHA's mission. Interns will work approximately 20 hours per week and will be expected to produce compelling vertical videos for platforms such as TikTok, Instagram Reels, and YouTube Shorts. The internship will also involve monitoring social media trends, analyzing content performance, and ensuring that all video content aligns with the AHA's brand standards and mission.

Duties and Responsibilities:
The intern will be responsible for collaborating with the social media content creation team to develop and execute engaging vertical video content tailored for TikTok, Instagram Reels, and YouTube Shorts. They will monitor the performance of social media content across key platforms and provide insightful analysis of the results. The intern will also be tasked with sourcing new content ideas and keeping abreast of current trends on social media. Additionally, they will conduct competitive analysis by examining what other organizations and brands are doing on social media and presenting their findings to the broader brand marketing team. A critical aspect of the role will be learning and adhering to the AHA's brand standards to ensure that all video content produced aligns with the organization's goals and mission.

Required Qualifications:
Candidates for this internship should ideally be college seniors or graduate students pursuing a degree in business with a focus on marketing, social media marketing, or broadcast journalism. They should have completed coursework and/or gained experience in social media monitoring, marketing data analytics, and data segmentation reporting. Proficiency in using in-app editing tools on TikTok and Instagram is required, along with experience in video editing software such as Premiere Pro. Basic skills in video production, graphic design, and writing are essential. Familiarity with Adobe Creative Cloud and Canva is preferred, as is experience with After Effects and Blender. Strong oral, written, and presentation communication skills are necessary, as well as the ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.

Educational Background:
The ideal educational background for this position includes a focus on business, marketing, social media marketing, or broadcast journalism. Candidates should have completed relevant coursework that provides them with the necessary skills and knowledge to succeed in a social media and content creation role. Experience with social media platforms and content creation tools is highly beneficial and will be considered an asset during the selection process.

Experience:
The internship is designed for candidates who are either college seniors or graduate students, indicating that a certain level of academic experience is required. While specific years of professional experience are not mandated, candidates should demonstrate familiarity with social media marketing and content creation through their coursework or previous internships. The ability to manage multiple tasks and work effectively in a team-oriented environment is crucial for success in this role.

Languages:
While the job description does not specify mandatory languages, proficiency in English is implied as the primary language for communication within the organization. Additional language skills may be considered an asset, particularly if they enhance the intern's ability to engage with diverse audiences on social media.

Additional Notes:
This internship is part-time, requiring a commitment of 20 hours per week, with specific availability on Tuesdays or Thursdays in either the Eastern or Central Time zones. The internship duration is from May 19, 2025, to August 22, 2025, and the compensation is set at $23.00 per hour. Candidates must be legally authorized to work in the United States without sponsorship, and the work must be performed within the U.S. for remote positions. The AHA emphasizes its commitment to diversity and inclusion, ensuring that all qualified applicants are considered for employment regardless of their background.