Social Media Consultant

Job Advertisement

Position Title: Social Media Consultant
Location: Montreal
Country: Canada
Deadline Date: 13-DEC-2024

Job Details

Job Posting Organization:
The UNESCO Institute for Statistics (UIS) is the statistical agency of UNESCO, established to provide critical data that informs global development, policy-making, and investment decisions. UIS plays a vital role in supporting key global initiatives such as the UN Transforming Education Summit and the Global Education Cooperation Mechanism (GCM). The organization is committed to ensuring that data is cross-nationally comparable in the fields of education, science, culture, and communication. UIS operates with a vision articulated in its 2022-2029 Medium-Term Strategy, focusing on three core pillars: Standards and Methodologies, Data Production, and Brokerage and Outreach. The organization aims to enable evidence-based policy-making and foster shared learning to ensure progress towards the Sustainable Development Goals (SDGs).

Job Overview:
The Social Media Consultant will be responsible for developing, managing, and executing a comprehensive social media and community management strategy aimed at increasing the online presence of UIS. This role involves engaging diverse global audiences, building community interactions, and supporting UIS’s strategic objectives through targeted social media campaigns and community outreach efforts. The consultant will work closely with UIS to create a dynamic social media strategy that aligns with its mission and global initiatives, utilizing storytelling techniques to effectively convey UIS's mission, values, and data-driven insights. The consultant will also be tasked with fostering a supportive online community, responding to inquiries, and encouraging user-generated content to enhance engagement.

Duties and Responsibilities:
The consultant will undertake several key responsibilities, including:

• Developing a comprehensive social media strategy that aligns with UIS’s mission and global initiatives.
• Creating and tailoring content for established platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as emerging platforms like TikTok and Threads.
• Utilizing storytelling techniques to convey UIS's mission and values effectively.
• Managing community engagement by responding to comments and inquiries promptly and empathetically.
• Encouraging user-generated content to build trust and increase engagement.
• Producing and curating a variety of content formats, including videos, images, infographics, and live streams, ensuring they are optimized for mobile and accessible.
• Implementing tools for social media monitoring and performance analytics, tracking key metrics, and adjusting strategies based on data analysis.
• Delivering a comprehensive social media strategy plan, performance reports, and community feedback reports.

Required Qualifications:
Candidates must possess a Bachelor’s degree in Communications, Marketing, Journalism, or a related field. A minimum of 3 years of experience in social media management, content creation, and community engagement is required, preferably within international organizations or nonprofits. Expertise in content creation across multiple platforms, including video production and graphic design, is essential. Candidates should have a strong understanding of social media analytics tools and emerging trends in digital marketing, as well as experience with crisis communication and adaptability under pressure. Multilingual proficiency and cultural competency are also required, enabling effective communication with diverse global audiences.

Educational Background:
The position requires a Bachelor’s degree in Communications, Marketing, Journalism, or a related field. An advanced degree (Master’s) in a relevant field is considered a desirable qualification, along with certifications in Social Media or Digital Marketing.

Experience:
Candidates should have a minimum of 3 years of relevant experience in social media management, content creation, and community engagement. Experience within international organizations or the nonprofit sector is preferred, as is expertise in content creation across various platforms.

Languages:
Multilingual proficiency is mandatory, with the ability to communicate effectively with diverse global audiences. Additional language skills are considered a plus, enhancing the candidate's ability to engage with a broader audience.

Additional Notes:
The contract duration for this position ranges from 7 to 11 months, and it is open to external candidates. The recruitment process emphasizes the importance of securing high standards of efficiency, technical competence, and integrity. UNESCO is committed to achieving equitable and diverse geographical distribution and gender parity among its staff members. Candidates from under-represented Member States, minority groups, indigenous groups, and persons with disabilities are particularly encouraged to apply. The organization does not charge a fee at any stage of the recruitment process.