National and International Paid Media Performance Marketing Consultant

Job Posting Organization:
UNICEF, established in 1946, is a United Nations agency that works in over 190 countries and territories to save children's lives, defend their rights, and help them fulfill their potential from early childhood through adolescence. The organization is committed to promoting the rights of every child and is known for its passionate and dedicated workforce. UNICEF offers diverse opportunities for professional and personal development, fostering a culture of belonging and growth, and provides an attractive compensation and benefits package to its employees.

Job Overview:
The position of National and International Paid Media Performance Marketing Consultant at UNICEF Philippines is designed for an accomplished digital paid media performance marketing specialist. The consultant will act as a strategic advisor, technical leader, and quality gatekeeper for all digital paid media fundraising activities. The primary goal of this role is to enable significant growth in digital fundraising performance by enhancing strategy, decision-making, measurement rigor, and optimization discipline. This position is critical for scaling sustainable digital fundraising growth and will involve advising both internal fundraising teams and external agencies. The consultant will be responsible for ensuring that paid media investments consistently drive high-quality donor acquisition, improve retention, and increase donor lifetime value (LTV).

Duties and Responsibilities:
The consultant will be responsible for the following duties and responsibilities:

• Act as a strategic advisor for digital paid media fundraising activities, providing insights and recommendations to enhance performance.
• Strengthen the strategy and decision-making processes related to digital fundraising.
• Implement rigorous measurement and optimization practices to ensure effective use of paid media investments.
• Collaborate with internal teams and external agencies to drive high-quality donor acquisition and retention.
• Manage the end-to-end campaign lifecycle, including setup, delivery, optimization, and reporting.
• Oversee multi-channel paid media budgets, ensuring effective allocation and optimization of resources.
• Ensure quality assurance and compliance with best practices in campaign execution.
• Utilize AI tools to improve campaign performance and efficiency.
• Analyze campaign performance data to identify gaps and opportunities for improvement. 1
• Provide training and support to internal teams on digital fundraising strategies and best practices.

Required Qualifications:
The position requires the following qualifications:

• A first-level university degree (Bachelor's degree) in Marketing, Business, Communications, Advertising, Economics, Statistics, Data Science, Information Systems, or a related discipline.
• Minimum of 5 years of relevant experience in performance marketing, digital growth, or digital fundraising.
• At least 3 years of experience managing long-term value-driven acquisition or fundraising/subscription programs at scale.
• Proven track record of delivering business performance and revenue growth through paid media campaigns.
• Hands-on experience in executing and optimizing paid social (Meta) and paid search (Google) campaigns.
• Demonstrated ability to manage multi-channel paid media budgets of $300K or more annually.
• Experience working with agencies and cross-functional teams, ensuring accountability for results.

Educational Background:
Candidates must possess a first-level university degree (Bachelor's degree) in relevant fields such as Marketing, Business, Communications, Advertising, Economics, Statistics, Data Science, Information Systems, or related disciplines. Relevant areas of study include Digital Marketing, Business Administration, E-commerce, Fundraising, and Nonprofit Management.

Experience:
The ideal candidate should have a minimum of 5 years of relevant experience in performance marketing, digital growth, or digital fundraising. They should have at least 3 years of experience managing long-term value-driven acquisition or fundraising/subscription programs at scale, with a proven ability to deliver business performance and revenue growth through paid media campaigns.

Languages:
Fluency in English is required for this position. Knowledge of additional languages may be considered an asset but is not mandatory.

Additional Notes:
The contract duration for this position is 1 year. The working arrangement is hybrid for national candidates and remote for international candidates, with the possibility of travel. UNICEF promotes a diverse and inclusive work environment and encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities. The organization has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF.