Alternant en Marketing et Communication

Job Posting Organization:
Action contre la Faim, established in 1979, is an international non-governmental organization dedicated to combating hunger worldwide. With a humanitarian charter that emphasizes independence, neutrality, non-discrimination, direct access to victims, professionalism, and transparency, the organization has maintained its identity for 45 years. Its mission is to save lives by eliminating hunger through the prevention, detection, and treatment of undernutrition, particularly during and after emergencies related to conflicts and natural disasters. In 2024, Action contre la Faim assisted over 26 million people across 57 countries globally, coordinating its programs around seven key areas: Nutrition and Health, Mental Health and psychosocial-support" style="border-bottom: 1px dotted #007bff !important;">Psychosocial Support, security" style="border-bottom: 1px dotted #007bff !important;">security" style="border-bottom: 1px dotted #007bff !important;">Food Security and Livelihoods, Water, Sanitation and Hygiene, Advocacy, Climate, and Research. More information can be found on their website at www.actioncontrelafaim.org.

Job Overview:
The position of Alternant en Marketing et Communication involves supporting the organization in various marketing and communication campaigns. The candidate will contribute to the management of telemarketing campaigns aimed at upgrading, reactivating, and transforming donor relationships. This includes operational management of campaigns in collaboration with service providers, as well as the regular development and updating of content to enhance the knowledge of telemarketers about Action contre la Faim. The role also encompasses managing mailing campaigns focused on donor retention, operational management of fundraising mailings, and collecting necessary information for marketing campaigns. The candidate will coordinate validations with internal contributors, manage file exchanges with other associations, and ensure the transmission of information to the donor relations service. Additionally, the candidate will be responsible for briefing agencies for new messages or campaigns, contributing to qualitative and quantitative analyses, and following up on the results of mailing, telemarketing, and street marketing campaigns. The role also includes capitalizing on experiences gained from various campaigns, contributing to benchmarking and innovation, monitoring new communication, recruitment, and donor retention tools, and implementing operational tests on new fundraising channels.

Duties and Responsibilities:
The duties and responsibilities of the Alternant en Marketing et Communication include:

• Contributing to the management of telemarketing campaigns, including upgrading, reactivation, and transformation efforts.
• Operational management of campaigns in collaboration with service providers.
• Regularly developing and updating content to enhance telemarketers' knowledge about Action contre la Faim.
• Managing mailing campaigns aimed at donor retention.
• Operational management of fundraising mailing campaigns.
• Collecting necessary information for marketing campaigns from both internal and external sources.
• Coordinating validations with internal contributors.
• Managing file exchanges with other associations.
• Ensuring the transmission of information to the donor relations service. 1
• Preparing briefs for agencies for each new message or campaign. 1
• Contributing to qualitative and quantitative analyses of campaign results. 1
• Following up and analyzing the results of mailing, telemarketing, and street marketing campaigns. 1
• Capitalizing on experiences gained from different campaigns. 1
• Contributing to benchmarking and innovation efforts. 1
• Monitoring new communication, recruitment, and donor retention tools. 1
• Implementing operational tests on new fundraising channels.

Required Qualifications:
The ideal candidate for this position should possess the following qualifications:

• Currently pursuing a Bac +4 in Marketing, Communication, Project Management, or International Relations from a business school, university, or specialized institution.
• Ability to analyze marketing results and formulate relevant recommendations.
• Knowledge of marketing segmentation (paper donors, web donors, etc.) and understanding of donor database logic.
• Proficiency in using database functionalities to extract, understand, and utilize useful information.
• Effective oral communication skills, with the ability to adapt communication style to different audiences.
• Creativity and a proactive approach to work.
• Pedagogical skills in explanations and collaborations.
• Rigorous, organized, and capable of managing priorities effectively.

Educational Background:
Candidates should have a minimum educational background of Bac +4 in fields such as Marketing, Communication, Project Management, or International Relations. This education should be obtained from a recognized business school, university, or specialized institution, ensuring that the candidate has a solid foundation in the relevant areas necessary for the role.

Experience:
The position requires candidates to have some level of experience in marketing or communication, ideally through internships or academic projects that demonstrate their ability to manage campaigns, analyze results, and work collaboratively in a team environment. While specific years of experience are not mandated, practical exposure to marketing strategies and donor engagement will be beneficial.

Languages:
Fluency in French is mandatory for this position, given the nature of the work and the target audience. Proficiency in English or other languages would be considered an asset, enhancing the candidate's ability to engage with diverse stakeholders and contribute to international projects.

Additional Notes:
This position is offered as a contrat d'apprentissage or a professionalization contract, with a duration of 12 months. The work schedule includes 1 or 2 days of training per week, with one week of training per month. The role is based in Montreuil (Seine-Saint-Denis), and the salary is based on the legal minimum, adjusted according to age and level of education, spread over 13 months. Employees are entitled to 21 days of RTT (reduction of working time) prorated based on presence, and 25 days of paid leave also prorated. Health coverage is provided at 80% by Action contre la Faim, and transportation costs are reimbursed at 50% between home and work. The organization also offers meal vouchers with a 60% contribution from the association (valued at 8 euros), 170 euros per year for social works, and discounts on cinema tickets. Telework options are available, with a requirement for a minimum presence of 4 days per month at the headquarters for meetings and collective events, and an initial integration period requiring 2 days of presence per week for the first six weeks.