Alternant en Marketing Direct

Job Posting Organization:
Action contre la Faim, established in 1979, is an international non-governmental organization dedicated to combating hunger worldwide. With a humanitarian charter founded on principles such as independence, neutrality, non-discrimination, direct access to victims, professionalism, and transparency, the organization has maintained its identity for over 45 years. Its mission is to save lives by eliminating hunger through the prevention, detection, and treatment of undernutrition, particularly during and after emergencies related to conflicts and natural disasters. Action contre la Faim coordinates its programs across seven areas of activity: Nutrition and Health, Mental Health and psychosocial-support" style="border-bottom: 1px dotted #007bff !important;">Psychosocial Support, security" style="border-bottom: 1px dotted #007bff !important;">security" style="border-bottom: 1px dotted #007bff !important;">Food Security and Livelihoods, Water, Sanitation and Hygiene, Advocacy, Climate, and Research. In 2024, Action contre la Faim assisted over 26 million people in 57 countries worldwide. More information can be found at www.actioncontrelafaim.org.

Job Overview:
The position of Alternant en Marketing Direct involves contributing to the development of private resources and supporting projects managed by the Direct Marketing Department. The role includes managing mailing campaigns for both prospecting and donor retention, overseeing operational aspects of fundraising mailings, collecting necessary information for marketing campaigns, coordinating internal validations, managing file exchanges with other associations, and ensuring effective communication with the donor relations service. Additionally, the candidate will be responsible for briefing agencies for new messaging, managing telemarketing campaigns (including welcome calls, upgrades, reactivations, and transformations), and operational management of campaigns in collaboration with service providers. The role also requires regular updates of content to enhance the knowledge of tele-actors about ACF, contributing to qualitative and quantitative analyses, tracking and analyzing results from mailing, telemarketing, and street marketing campaigns, capitalizing on experiences gained from various campaigns, and contributing to benchmarking and innovation efforts. The candidate will also be expected to monitor new communication, recruitment, and donor retention tools and implement operational tests on new fundraising channels.

Duties and Responsibilities:

• Contribute to the management of mailing campaigns for prospecting and donor retention.
• Oversee the operational management of fundraising mailing campaigns.
• Collect necessary information for marketing campaigns from both internal and external sources.
• Coordinate validations with internal contributors.
• Manage file exchanges with other associations.
• Ensure effective communication with the donor relations service.
• Prepare agency briefs for each new message.
• Contribute to the management of telemarketing campaigns, including welcome calls, upgrades, reactivations, and transformations.
• Manage operational aspects of campaigns in collaboration with service providers. 1
• Regularly update content to enhance tele-actors' knowledge about ACF. 1
• Contribute to qualitative and quantitative analyses of campaign results. 1
• Track and analyze results from mailing, telemarketing, and street marketing campaigns. 1
• Capitalize on experiences gained from various campaigns. 1
• Contribute to benchmarking and innovation efforts. 1
• Monitor new tools for communication, recruitment, and donor retention. 1
• Implement operational tests on new fundraising channels.

Required Qualifications:
The ideal candidate should be pursuing a master's degree in marketing, communication, or a related field, preferably with a specialization in the non-profit sector. Proficiency in Excel is essential, and the candidate should be comfortable working with data. The ability to work independently and take initiative is crucial. Additionally, a good command of English is recommended, with a proficiency level of B1/B2.

Educational Background:
Candidates should be enrolled in a master's program in marketing, communication, or a related field. A focus on non-profit organizations is preferred, as it aligns with the mission and activities of Action contre la Faim.

Experience:
The position is suitable for candidates who are currently in their master's program and may not require extensive prior experience, but familiarity with marketing practices, especially in a non-profit context, would be beneficial.

Languages:
Fluency in French is mandatory, and a good command of English (B1/B2 level) is recommended to facilitate communication within the organization and with international partners.

Additional Notes:
The employment status for this position is either a professionalization contract or an apprenticeship, with a contract duration of 12 months. The position is based in Montreuil (Seine-Saint-Denis), with a desired work rhythm of two weeks in the company followed by one week of courses. Salary is based on the legal minimum, adjusted according to age and educational level, and is distributed over 13 months. Employees are entitled to 21 days of RTT (reduced working time) prorated based on presence, and 25 days of paid leave also prorated. Health coverage is provided at 80% by ACF, and transportation costs are covered at 50% for commuting between home and the workplace. Meal vouchers are subsidized at 60% by the association, valued at 8 euros, along with an annual social fund of 170 euros and discounts on cinema tickets. The organization supports teleworking, allowing employees to work remotely from metropolitan territory, with a defined policy that requires a minimum presence at the headquarters for specific activities. For this position, a mandatory presence at the headquarters is required for four days per month, with additional collective meetings and events scheduled for an average of three days per month, and two days of mandatory presence during the first six weeks of integration into the team.