Alternant en Marketing Direct

Job Posting Organization:
Action contre la Faim, established in 1979, is an international non-governmental organization dedicated to combating hunger worldwide. With a humanitarian charter founded on principles such as independence, neutrality, non-discrimination, direct access to victims, professionalism, and transparency, the organization has maintained its identity for over 45 years. Its mission is to save lives by eliminating hunger through the prevention, detection, and treatment of undernutrition, particularly during and after emergencies related to conflicts and natural disasters. In 2024, Action contre la Faim assisted over 26 million people across 57 countries globally, coordinating its programs around seven key areas: Nutrition and Health, Mental Health and psychosocial-support" style="border-bottom: 1px dotted #007bff !important;">Psychosocial Support, security" style="border-bottom: 1px dotted #007bff !important;">security" style="border-bottom: 1px dotted #007bff !important;">Food Security and Livelihoods, Water, Sanitation and Hygiene, Advocacy, Climate, and Research. More information can be found on their website www.actioncontrelafaim.org.

Job Overview:
The position of Alternant en Marketing Direct involves contributing to the development of private resources and supporting projects managed by the Direct Marketing Department. The candidate will be responsible for managing mailing campaigns aimed at both prospecting and retaining donors. This includes operational management of fundraising mailing campaigns, collecting necessary information for marketing campaigns, coordinating validations with internal contributors, managing file exchanges with other associations, and ensuring the transmission of information to the donor relations service. The role also involves creating agency briefs for new messages, managing telemarketing campaigns (including welcome calls, upgrading, reactivation, and transformation), and street marketing initiatives. The candidate will be expected to regularly update content to enhance the knowledge of tele-actors about Action contre la Faim, contribute to qualitative and quantitative analyses, and monitor and analyze the results of mailing, telemarketing, and street marketing campaigns. Additionally, the candidate will be involved in benchmarking and innovation, keeping an eye on new communication, recruitment, and donor retention tools, and implementing operational tests on new fundraising channels.

Duties and Responsibilities:
The duties and responsibilities of the Alternant en Marketing Direct include:

• Contributing to the management of mailing campaigns for both prospecting and donor retention.
• Operational management of fundraising mailing campaigns.
• Collecting necessary information for marketing campaigns from both internal and external sources.
• Coordinating validations with internal contributors.
• Managing file exchanges with other associations.
• Ensuring the transmission of information to the donor relations service.
• Creating agency briefs for each new message.
• Contributing to the management of telemarketing campaigns, including welcome calls, upgrading, reactivation, and transformation.
• Operational management of campaigns in collaboration with service providers. 1
• Regularly updating content to enhance the knowledge of tele-actors about Action contre la Faim. 1
• Contributing to qualitative and quantitative analyses of campaign results. 1
• Monitoring and analyzing the results of mailing, telemarketing, and street marketing campaigns. 1
• Capitalizing on experiences gained from various campaigns. 1
• Contributing to benchmarking and innovation efforts. 1
• Keeping abreast of new communication, recruitment, and donor retention tools. 1
• Implementing operational tests on new fundraising channels.

Required Qualifications:
The ideal candidate should possess the following qualifications:

• Currently pursuing a master's degree in marketing, communication, or a related field, preferably with a specialization in the non-profit sector.
• Proficiency in Excel formulas and a comfort level with data analysis.
• Ability to work independently and take initiative.
• Recommended proficiency in English (B1/B2 level).

Educational Background:
Candidates should be pursuing a master's degree in marketing, communication, or a related field. A specialization in the non-profit sector is preferred, indicating a strong understanding of the unique challenges and opportunities within this area.

Experience:
The position requires candidates to have some level of experience, ideally through internships or academic projects related to marketing or communication, particularly within non-profit organizations. This experience should demonstrate the ability to manage campaigns and analyze data effectively.

Languages:
The mandatory language for this position is French, as it is the primary language of communication within the organization. Proficiency in English is recommended, with a B1/B2 level being ideal, as it may be necessary for certain communications and analyses.

Additional Notes:
The employment status for this position is either a professionalization contract or an apprenticeship, with a contract duration of 12 months. The position is based in Montreuil (Seine-Saint-Denis) with a desired rhythm of 2 weeks in the company and 1 week of courses. Salary conditions are based on the legal minimum, adjusted according to age and level of education, spread over 13 months. Employees are entitled to 21 days of RTT (reduced working time) prorated based on presence, and 25 days of paid leave also prorated. Health coverage is provided at 80% by Action contre la Faim, and transportation costs are covered at 50% for the commute between home and work. Meal vouchers are subsidized at 60% by the organization, with a value of 8 euros. Additionally, there is a social fund of 170 euros per year and discounts on cinema tickets. The organization is open to teleworking, allowing employees to choose to work fully or partially from home, with a defined requirement of 4 days per month at the headquarters. There will also be collective meetings and events requiring an average of 3 days per month at the headquarters, along with 2 mandatory days of presence during the first six weeks of integration into the team.