Communications Specialist

Job Posting Organization:
The Asian Development Bank (ADB) is a leading multilateral development bank established in 1966, headquartered in Manila, Philippines. ADB's mission is to alleviate poverty and promote sustainable development in the Asia-Pacific region. With 69 member countries, including 50 from the region, ADB works collaboratively with its members and partners to address complex challenges and foster inclusive, resilient, and sustainable growth. The organization employs a diverse workforce and is committed to creating an inclusive environment where everyone is treated with respect and given equal opportunities.

Job Overview:
The Communications Specialist position is situated within the Infrastructure and Dissemination Division (DCID) of the Department of Communications and Knowledge Management (DOCK) at ADB. The role is pivotal in leading the conceptualization and implementation of marketing strategies that effectively communicate ADB's work, knowledge products, and services to both internal and external audiences. The specialist will oversee junior team members and will be responsible for establishing systems and adopting industry best practices to enhance ADB's brand visibility. This position requires a strategic leader who can evaluate the effectiveness of communication strategies and recommend improvements based on data-driven insights. The specialist will also be involved in capacity-building initiatives to ensure brand compliance among ADB staff, thereby fostering a culture of continuous learning and development within the organization.

Duties and Responsibilities:
The Communications Specialist will be tasked with providing strategic leadership to the marketing and dissemination team, ensuring that ADB's work and key messages are effectively showcased to external audiences. Responsibilities include overseeing data collection and analysis for media monitoring, evaluating the performance of communication platforms, and assessing the impact of marketing strategies. The specialist will implement industry best practices in marketing and brand management, lead the design and implementation of capacity-building initiatives, and provide coaching and mentoring to team members. Additionally, the role involves managing the recruitment, onboarding, and performance reviews of marketing staff and consultants, as well as performing other related tasks as assigned by the Director, DCID.

Required Qualifications:
Candidates must possess a Bachelor's degree in marketing, communication, advertising, or a related field, with a preference for those holding a post-graduate degree or its equivalent. A minimum of 6 years of experience in publishing, marketing, communication, or promotion is required. Applicants should have a clear understanding of ADB's branding guidelines and possess good knowledge of digital formats and best practices in electronic publishing and digital marketing. Competency in publication marketing, social media marketing, and familiarity with marketing automation tools is essential. Proficiency in standard office software programs, strong planning and organizing skills, and excellent oral and written communication skills are also necessary for this role.

Educational Background:
The educational background required for this position includes a Bachelor's degree in marketing, communication, advertising, or a related field. Candidates with a post-graduate degree or its equivalent will be preferred, as this level of education is deemed beneficial for understanding the complexities of the role and the strategic nature of communications within a multinational development bank.

Experience:
The position requires at least 6 years of relevant experience in fields such as publishing, marketing, communication, or promotion. This level of experience is crucial for the candidate to effectively lead the marketing and dissemination team, evaluate communication strategies, and implement best practices in brand management.

Languages:
Proficiency in English is mandatory for this position, as effective communication with internal and external stakeholders is essential. While not explicitly stated, knowledge of additional languages may be considered an asset, particularly in a diverse and multicultural environment such as ADB.

Additional Notes:
This is a fixed-term appointment for an initial period of 3 years, with the possibility of extension for up to 2 years or conversion to a regular appointment based on performance and organizational needs. The position is full-time and offers a competitive salary along with a comprehensive benefits package, including housing and education allowances (if applicable), expatriate benefits (if applicable), retirement plans, medical and health benefits, paid leave, and life insurance plans. ADB encourages applications from all qualified candidates, particularly women, and aims to create an inclusive work environment.