Consultant for Social Media Strategy

Job Posting Organization:
The International Organization for Migration (IOM) was established in 1951 and is recognized as the leading UN agency in the field of migration. IOM works closely with governmental, intergovernmental, and non-governmental partners to address migration issues globally. In Indonesia, IOM has been operational for over four decades and is one of the largest IOM country missions worldwide. The organization implements a diverse portfolio of programs in collaboration with the Government of Indonesia, civil society organizations, private sector stakeholders, migrants, and local communities. IOM's thematic focus includes Counter-Trafficking, Labour Mobility and Social Inclusion, Immigration and Border Governance, Migration Health, Refugee Care, Resettlement and Returns, Climate and Resilience, as well as Migration Policy and Data. IOM aims to support the Government of Indonesia and other key stakeholders in undertaking preventive measures against irregular migration, which poses significant risks to both migrants and smuggling facilitators. The organization is committed to increasing public awareness on the risks of irregular migration and strengthening informed decision-making among relevant communities, migrants, and coastal communities.

Job Overview:
The consultant will be responsible for designing, developing, and operationalizing a strategic social media plan that is grounded in behavior change communication principles and aligns with IOM communication standards and donor requirements. The role involves serving as the focal point for coordination with external vendors for materials production, providing strategic guidance, supervision, and quality assurance. The consultant will ensure that all social media assets are developed with culturally sensitive key messages, edited and finalized with strong visual impacts, and disseminated timely across three main social media platforms: Facebook, Instagram, and TikTok. Additionally, the consultant will support the overall online campaign activation targeted at migrants, specifically Rohingya and Sri Lankan refugees, as well as coastal communities in Indonesia. The position requires leading the development of a data-driven social media strategy, including audience segmentation, setting key performance indicators (KPIs), conducting relevant research, and content scheduling. The consultant will also be responsible for maintaining regular coordination with IOM to ensure campaign implementation aligns with project objectives and field activities, as well as leading administrative processes related to vendor management.

Duties and Responsibilities:
The consultant's core responsibilities include designing and operationalizing a strategic social media plan, coordinating with external vendors for materials production, ensuring culturally sensitive messaging in social media assets, and supporting online campaign activation. The consultant will lead the development of a data-driven social media strategy, produce monthly reports on social media engagement and content performance, and maintain regular coordination with IOM. Additionally, the consultant will provide monthly reports on social media engagement, conduct social media listening and monitoring, and analyze perceptions on safe migration and migrant smuggling. The consultant will also manage administrative processes related to vendor management, including documentation, verification of deliverables, and payment processing.

Required Qualifications:
The consultant should possess a Bachelor's degree in communications, journalism, public relations, social science, digital media, or a related field from an accredited academic institution, along with at least three years of experience in social media marketing, content creation, and social media management. Alternatively, a school diploma with at least four years of relevant professional experience is acceptable. Proven experience in developing content strategy and creation, planning, and implementation is essential. Experience in handling project objectives on Communication for Development or Social Behaviour Change Communications will be considered a strong asset. The consultant should also have experience managing social media accounts and a good understanding of modern visual design principles and elements, as well as proficiency in professional design tools.

Educational Background:
A Bachelor's degree in communications, journalism, public relations, social science, digital media, or a related field is required. Candidates with a school diploma must have at least four years of relevant professional experience. The educational background should be from an accredited academic institution, ensuring that the candidate has the necessary theoretical knowledge and practical skills to perform the job effectively.

Experience:
Candidates should have at least three years of experience in social media marketing, content creation, and social media management. Proven experience in developing content strategies and implementing them successfully is crucial. Experience in handling project objectives related to Communication for Development or Social Behaviour Change Communications will be considered a strong asset. Familiarity with migration issues, forced migration, and people smuggling, particularly in the context of Indonesia, is advantageous. Experience working with vulnerable communities and providing support for project implementation will also be beneficial.

Languages:
IOM's official languages are English, French, and Spanish. Proficiency in these languages will be specifically evaluated during the selection process, which may include written and/or oral assessments. Candidates should demonstrate strong communication skills in the required languages, as effective communication is essential for the role.

Additional Notes:
The appointment will be subject to certification that the candidate is medically fit for appointment, verification of education certificates, and security" style="border-bottom: 1px dotted #007bff !important;">security clearances. IOM applies the local United Nations Salary Scale and has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and IOM. This includes policies against sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background, or disabilities. IOM does not charge a fee at any stage of its recruitment process and only accepts duly completed applications submitted through the IOM online recruitment system. Candidates are required to declare whether they have relatives already working for IOM, and only applicants who meet the qualifications will be considered.