Regional Marketing Officer, Asia

Job Posting Organization:
Catholic Relief Services (CRS) is the official international humanitarian agency of the Catholic community in the United States. Established to save, protect, and transform lives in need, CRS operates in more than 100 countries, providing relief and development services without regard to race, religion, or nationality. The organization focuses on various areas including emergency response, health, agriculture, education, microfinance, and peacebuilding. CRS is committed to safeguarding children and vulnerable adults from abuse and exploitation, and it welcomes individuals from all faiths and secular traditions who share its values and commitment to serving those in need. The agency has a collaborative, mission-driven culture aimed at improving the lives of the poor globally, and it employs a diverse workforce across its international offices.

Job Overview:
The Regional Marketing Officer (RMO) for the Asia Region is responsible for delivering high-quality marketing materials that enhance the visibility and positioning of CRS across the region and its country programs. The RMO serves as the regional focal point, supporting the design, implementation, and completion of centrally supported marketing efforts. This role involves close collaboration with regional and country program teams, as well as cross-agency teams, to advance CRS's visibility and donor engagement. The RMO will work under the priorities set by regional and country leadership, coordinating with various stakeholders to produce timely and compelling content that highlights CRS's impact and credibility. The position also includes mentoring and guiding staff to strengthen communications capacity across the region, ensuring brand alignment, and producing content for high-visibility moments. The RMO's work will contribute to strategic engagement priorities through the collection and dissemination of materials that inform decision-making.

Duties and Responsibilities:
The duties and responsibilities of the Regional Marketing Officer include serving as the regional focal point for communication and strategy coordination between regional leadership, country programs, and cross-agency communications teams. The RMO will translate technical program information into clear and concise language suitable for various audiences, ensuring the accuracy and clarity of programmatic content. The role involves contributing to integrated planning processes to align marketing strategies with agency-wide and regional priorities. The RMO will collaborate with leadership and marketing strategists to produce compelling content that enhances donor engagement and strengthens CRS's positioning. The position requires applying a 'magic triangle' marketing approach that integrates audience insight, creative storytelling, and strategic objectives. The RMO will also ensure the collection and dissemination of marketing materials that highlight CRS's impact and value proposition. Additional responsibilities include providing strategic messaging guidance, producing rapid turnaround content during crises, contributing to global campaigns, and mentoring country communications staff.

Required Qualifications:
The position requires a Bachelor's degree in Marketing or Communications, along with a minimum of 5 years of work experience in communications and/or marketing. Candidates should have experience working with international non-governmental organizations and a solid understanding of various audiences, including institutional donors and peer organizations. Excellent written and oral communication skills are essential, as well as proficiency in graphic design platforms such as Adobe, InDesign, and Canva. The ideal candidate should be self-motivated, proactive, and able to produce high-quality content under tight deadlines. Strong research, analytical, and storytelling skills are also necessary, along with the ability to adapt to changing contexts and provide effective training and coaching.

Educational Background:
Candidates must possess a Bachelor's degree in Marketing or Communications. This educational background is crucial for understanding the principles of marketing and effective communication strategies necessary for the role.

Experience:
The position requires a minimum of 5 years of relevant work experience in communications and/or marketing, particularly within the context of international non-governmental organizations. Experience in development and humanitarian programming is preferred, as is overseas work experience, which can provide valuable insights into the challenges and opportunities faced in different regions.

Languages:
Fluency in written and spoken English is mandatory for this position. Proficiency in additional languages may be considered an asset, particularly languages relevant to the regions in which CRS operates.

Additional Notes:
The position may require travel up to 30% of the time. It does not have supervisory responsibilities. CRS offers a comprehensive benefits package for U.S.-based staff, including medical, dental, life insurance, vision, and a retirement savings plan. For candidates employed outside the U.S., benefits packages are based on the country of employment. The agency is committed to safeguarding program participants and staff from exploitation and abuse, and successful candidates are expected to adhere to CRS's Code of Conduct. The recruitment process prioritizes candidates who are citizens or permanent residents of the countries where CRS has offices.