Regional Marketing Officer, Asia

Job Posting Organization:
Catholic Relief Services (CRS) is the official international humanitarian agency of the Catholic community in the United States. Established to save, protect, and transform lives in need, CRS operates in more than 100 countries, providing relief and development assistance without regard to race, religion, or nationality. The organization focuses on various areas including emergency response, health, agriculture, education, microfinance, and peacebuilding. CRS is committed to a collaborative, mission-driven culture that aims to improve the lives of the poor throughout the world. The agency's processes and policies reflect a strong commitment to safeguarding children and vulnerable adults from abuse and exploitation, ensuring that all staff adhere to a Code of Conduct that emphasizes respect and dignity for all individuals. CRS welcomes candidates from diverse backgrounds and regions, particularly those from the countries in which it operates, and prioritizes local talent in its hiring processes.

Job Overview:
The Regional Marketing Officer (RMO) for the Asia Region plays a crucial role in enhancing the visibility and engagement of Catholic Relief Services (CRS) across various country programs and among key stakeholders. The RMO is responsible for delivering high-quality marketing materials that effectively communicate CRS's impact and value to donors and partners. This position serves as the regional focal point for marketing efforts, collaborating closely with regional and country program teams to ensure that marketing strategies align with both agency-wide and regional priorities. The RMO will support the design, implementation, and completion of centrally supported marketing initiatives, contributing to strategic engagement priorities through the collection and dissemination of impactful materials. The role also involves mentoring and guiding staff to strengthen communications capacity across the region, ensuring that all content produced meets CRS's editorial standards and brand guidelines. The RMO will be instrumental in producing timely and compelling content that highlights CRS's mission and engages donors effectively, particularly during high-visibility moments and crises.

Duties and Responsibilities:
The duties and responsibilities of the Regional Marketing Officer include serving as the primary point of coordination for communications and strategy between regional leadership, country programs, and cross-agency communications teams. The RMO will translate complex technical program information into clear, audience-appropriate language, ensuring the accuracy and clarity of all programmatic content. The role requires collaboration with various stakeholders, including Regional/Country Program Leadership and Institutional Funding teams, to produce compelling content that enhances donor engagement and strengthens CRS's positioning. The RMO will apply a 'magic triangle' marketing approach that integrates audience insights, creative storytelling, and strategic objectives to ensure effective communication of donor priorities and program impact. Additionally, the RMO will oversee the collection and dissemination of regional marketing materials, provide strategic messaging guidance, and contribute to the planning and execution of communications for VIP visits. The role also involves mentoring country communications staff and producing high-quality marketing materials that support both long-term campaigns and urgent needs.

Required Qualifications:
Candidates for the Regional Marketing Officer position must possess a Bachelor's degree in Marketing, Communications, or a related field. A minimum of 5 years of work experience in communications and/or marketing is required, with a preference for candidates who have experience working with international non-governmental organizations. The ideal candidate should demonstrate a solid understanding of various audiences, including institutional donors and peer organizations, and possess excellent written and oral communication skills. Proficiency in graphic design platforms such as Adobe, InDesign, and Canva is essential, along with strong research, analytical, and storytelling skills. The candidate should be self-motivated, proactive, and able to produce high-quality content under tight deadlines, while also being flexible and respectful of guidance from those closest to the issues.

Educational Background:
The educational background required for the Regional Marketing Officer position includes a Bachelor's degree in Marketing, Communications, or a related field. This foundational education is critical for understanding the principles of effective marketing and communication strategies, which are essential for the role's responsibilities in producing high-quality marketing materials and engaging with diverse audiences.

Experience:
The position requires a minimum of 5 years of relevant work experience in communications and/or marketing. Candidates with experience in international non-governmental organizations will be preferred, as this background provides valuable insights into the unique challenges and opportunities present in the humanitarian sector. Experience in development and humanitarian programming, as well as overseas work experience, is also advantageous.

Languages:
Fluency in written and spoken English is mandatory for this position. Proficiency in additional languages may be considered a plus, particularly if they are relevant to the regions in which CRS operates, as this can enhance communication with diverse stakeholders and communities.

Additional Notes:
The Regional Marketing Officer position is a full-time role based in the Philippines, with an expectation of travel up to 30% of the time. The successful candidate will not have supervisory responsibilities but will play a key role in mentoring and supporting country communications staff. CRS offers a comprehensive benefits package for U.S.-based staff, including medical, dental, life insurance, vision, and a generous retirement savings plan. For candidates employed outside the U.S., benefits packages will be based on the country of employment. The anticipated duration of the assignment may be informed by a term limit based on the job type and level, as well as the agency's needs.