Marketing Manager
World Food Programme (WFP)
Berlin
Germany
December 27, 2025
Full-timeDecember 27, 2025
World Food Programme (WFP) About
Founded in 1961 and assisting 80 million people in around 80 countries each year, the World Food Programme (WFP) is the leading humanitarian organization fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience.
WFP’s efforts focus on emergency assistance, relief and rehabilitation, development aid and special operations. Two-thirds of its work is in conflict-affected countries where people are three times more likely to be undernourished than those living in countries without conflict.
In emergencies, WFP is often first on the scene, providing food assistance to the victims of war, civil conflict, drought, floods, earthquakes, hurricanes, crop failures and natural disasters. When the emergency subsides, WFP helps communities rebuild shattered lives and livelihoods. WFP also works to strengthen the resilience of people and communities affected by protracted crises by applying a development lens in its humanitarian response.
WFP is the largest humanitarian organisation implementing school feeding programmes worldwide and has been doing so for over 50 years. Each year, WFP provides school meals to between 20 and 25 million children across 63 countries, often in the hardest-to-reach areas.
Job Description
Job Posting Organization:
The World Food Programme (WFP) is the world’s largest humanitarian organization, dedicated to saving lives in emergencies and using food assistance to build pathways to peace, stability, and prosperity for people recovering from conflict, disasters, and the impacts of climate change. Established in 1961, WFP operates in over 80 countries and employs around 20,000 people, most of whom work in remote areas directly serving the hungry poor. WFP is committed to diversity and equal employment opportunities, encouraging qualified candidates from all backgrounds to apply. The organization was awarded the Nobel Peace Prize in 2020 for its efforts in combating hunger and promoting peace.
Job Overview:
The Marketing Manager position at WFP is a critical role within the Private Partnerships and Fundraising Division (PSP), focusing on the ShareTheMeal app, which is a key driver in WFP's strategy to mobilize funding and awareness for its mission to achieve zero hunger. The role involves a data-driven approach to grow the donor base through campaign optimization, A/B testing, and execution across various paid channels including Meta, TikTok, Google Ads, and more. The Marketing Manager will work closely with internal teams to enhance user engagement and retention, ensuring that the marketing strategies align with WFP's broader goals of increasing funds raised and improving the overall experience for supporters. This position offers an exciting opportunity to contribute to impactful humanitarian efforts while working in a dynamic and inclusive environment.
Duties and Responsibilities:
The Marketing Manager will be responsible for designing and managing acquisition experimentation workstreams, particularly focusing on A/B testing across paid media channels to optimize creatives, targeting, and messaging. The role includes analyzing performance data to identify bottlenecks and generate actionable insights, utilizing data tools and analytics platforms to track and report on performance. The Manager will recommend audience refinements and creative improvements to maximize conversion rates, partner with internal teams to inform future iterations based on test outcomes, and own the intake process and experimentation roadmap. Additionally, the Manager will track campaign performance, contribute to post-campaign reporting, and lead the execution of high-impact digital performance marketing strategies. The role also involves developing comprehensive media plans that align with business goals and regularly analyzing data to assess the effectiveness of marketing efforts.
Required Qualifications:
Candidates must possess a university degree in marketing, communication, international relations, computer science, or a related field. A minimum of 5 years of experience managing Search Ads marketing campaigns is required, along with experience in managing multi-million dollar budgets. Candidates should be data-driven, detail-oriented, and have a proven track record of achieving CPA/ROAS goals in performance-driven environments. Proficiency in Meta Ads, TikTok Ads, Google Ads Editor, Google Analytics 4, and conversion tracking is essential. Familiarity with scripts, automation, and feed-based ad structures is also required, along with excellent Excel/Sheets skills for data analysis. Certifications in Google Ads or Meta are a plus.
Educational Background:
A university degree in marketing, communication, international relations, computer science, or a related field is required for this position. This educational background provides the necessary foundation for understanding the complexities of marketing strategies and the technical aspects of digital advertising.
Experience:
The position requires at least 5 years of experience in managing Search Ads marketing campaigns, demonstrating a strong understanding of performance marketing and the ability to handle multi-million dollar budgets effectively. Candidates should have a proven history of achieving specific marketing goals and optimizing campaigns based on data-driven insights.
Languages:
Fluency in spoken and written English is mandatory for this role. Additionally, intermediate knowledge of another official UN language (such as Arabic, Chinese, French, Russian, or Spanish) would be advantageous and is considered a plus for candidates.
Additional Notes:
This position is a short-term, regular consultant role with a duration of 11 months, requiring full-time commitment from Monday to Friday. The role can be based in Berlin, Germany, or performed remotely. WFP emphasizes the importance of providing reasonable accommodations for individuals with disabilities throughout the recruitment process. The organization does not charge any fees during the application process and is committed to maintaining an inclusive work environment free from discrimination and harassment.
The World Food Programme (WFP) is the world’s largest humanitarian organization, dedicated to saving lives in emergencies and using food assistance to build pathways to peace, stability, and prosperity for people recovering from conflict, disasters, and the impacts of climate change. Established in 1961, WFP operates in over 80 countries and employs around 20,000 people, most of whom work in remote areas directly serving the hungry poor. WFP is committed to diversity and equal employment opportunities, encouraging qualified candidates from all backgrounds to apply. The organization was awarded the Nobel Peace Prize in 2020 for its efforts in combating hunger and promoting peace.
Job Overview:
The Marketing Manager position at WFP is a critical role within the Private Partnerships and Fundraising Division (PSP), focusing on the ShareTheMeal app, which is a key driver in WFP's strategy to mobilize funding and awareness for its mission to achieve zero hunger. The role involves a data-driven approach to grow the donor base through campaign optimization, A/B testing, and execution across various paid channels including Meta, TikTok, Google Ads, and more. The Marketing Manager will work closely with internal teams to enhance user engagement and retention, ensuring that the marketing strategies align with WFP's broader goals of increasing funds raised and improving the overall experience for supporters. This position offers an exciting opportunity to contribute to impactful humanitarian efforts while working in a dynamic and inclusive environment.
Duties and Responsibilities:
The Marketing Manager will be responsible for designing and managing acquisition experimentation workstreams, particularly focusing on A/B testing across paid media channels to optimize creatives, targeting, and messaging. The role includes analyzing performance data to identify bottlenecks and generate actionable insights, utilizing data tools and analytics platforms to track and report on performance. The Manager will recommend audience refinements and creative improvements to maximize conversion rates, partner with internal teams to inform future iterations based on test outcomes, and own the intake process and experimentation roadmap. Additionally, the Manager will track campaign performance, contribute to post-campaign reporting, and lead the execution of high-impact digital performance marketing strategies. The role also involves developing comprehensive media plans that align with business goals and regularly analyzing data to assess the effectiveness of marketing efforts.
Required Qualifications:
Candidates must possess a university degree in marketing, communication, international relations, computer science, or a related field. A minimum of 5 years of experience managing Search Ads marketing campaigns is required, along with experience in managing multi-million dollar budgets. Candidates should be data-driven, detail-oriented, and have a proven track record of achieving CPA/ROAS goals in performance-driven environments. Proficiency in Meta Ads, TikTok Ads, Google Ads Editor, Google Analytics 4, and conversion tracking is essential. Familiarity with scripts, automation, and feed-based ad structures is also required, along with excellent Excel/Sheets skills for data analysis. Certifications in Google Ads or Meta are a plus.
Educational Background:
A university degree in marketing, communication, international relations, computer science, or a related field is required for this position. This educational background provides the necessary foundation for understanding the complexities of marketing strategies and the technical aspects of digital advertising.
Experience:
The position requires at least 5 years of experience in managing Search Ads marketing campaigns, demonstrating a strong understanding of performance marketing and the ability to handle multi-million dollar budgets effectively. Candidates should have a proven history of achieving specific marketing goals and optimizing campaigns based on data-driven insights.
Languages:
Fluency in spoken and written English is mandatory for this role. Additionally, intermediate knowledge of another official UN language (such as Arabic, Chinese, French, Russian, or Spanish) would be advantageous and is considered a plus for candidates.
Additional Notes:
This position is a short-term, regular consultant role with a duration of 11 months, requiring full-time commitment from Monday to Friday. The role can be based in Berlin, Germany, or performed remotely. WFP emphasizes the importance of providing reasonable accommodations for individuals with disabilities throughout the recruitment process. The organization does not charge any fees during the application process and is committed to maintaining an inclusive work environment free from discrimination and harassment.
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We are not liable for any decisions or actions taken by applicants in response to this job listing. By applying, you agree that all application processes, interviews, and potential job offers are managed exclusively by the listed employer or organization.
Beware of fraudulent job offers. Do not provide sensitive personal information or make any payments to secure a job.
