BRIDGE Acquisition & Advertising Undergraduate Intern

Job Posting Organization:
The World Wildlife Fund (WWF) is one of the world's leading conservation organizations, established 60 years ago. With operations in nearly 100 countries, WWF connects cutting-edge conservation science with the collective power of nearly one million supporters in the United States and five million globally. The organization partners with communities, companies, and governments to create sustainable and inclusive conservation outcomes. WWF is committed to diversity and inclusion, aiming to bring together unique views, experiences, and backgrounds to benefit the planet and all its inhabitants. The organization is unified by its mission and core values: Courage, Respect, Integrity, and Collaboration.

Job Overview:
The BRIDGE Acquisition & Advertising Undergraduate Intern position at WWF is designed to support strategic efforts aimed at expanding engagement and acquisition with bilingual Spanish/English audiences across the United States. This internship provides a unique opportunity for undergraduate and graduate students to gain hands-on experience within a data-driven marketing team. The intern will work closely with the Acquisition and Advertising team, under the supervision of the Paid Media Manager, to understand campaign strategy, audience insights, and integrated marketing approaches. The role involves collaboration with various teams, including marketing, membership, creative, analytics, web, email, and content, to explore how coordinated channel strategies can drive awareness, engagement, and growth for WWF's conservation initiatives.

Duties and Responsibilities:
The intern will conduct market research focused on understanding bilingual Spanish/English audiences in the U.S., including their media habits, cultural considerations, and channel preferences. They will research and develop case studies of campaigns and major brands targeting generational and bilingual audiences, as well as explore non-profit tactics, creatives, and strategies for reaching diverse audiences. The intern will collaborate with teams to gather historical audience insights and campaign results related to bilingual audiences. They will utilize research, WWF-specific audience data, historical performance, and recent social/advertising trends to develop and pitch a campaign that includes recommended audiences, channels, language, and creative concepts. Additionally, the intern will present their research, insights, and recommended strategies to the marketing and membership teams.

Required Qualifications:
Candidates must be pursuing an associate’s or bachelor’s degree in Marketing, Advertising, Communications, or Public Relations. Students from other fields are also encouraged to apply. Applicants must be actively enrolled students and should not have received their degree by the internship start date of June 1, 202

• Candidates should align with WWF’s core values of Courage, Integrity, Respect, and Collaboration, demonstrating the ability to speak up, build trust, embrace diverse perspectives, and promote cooperative practices. Strong organizational skills, the ability to meet deadlines, and proficiency in Excel and PowerPoint are essential. Candidates should possess strong analytical skills to identify trends.

Educational Background:
The position requires candidates to be enrolled in an associate’s or bachelor’s program, preferably in Marketing, Advertising, Communications, or Public Relations. Coursework in data analysis, market research, or consumer behavior is preferred but not mandatory. The internship is open to students from various academic backgrounds who demonstrate a strong interest in conservation and marketing.

Experience:
This internship is aimed at undergraduate and graduate students who may not have extensive professional experience. The ideal candidate is someone who is eager to learn and gain practical experience in a data-driven marketing environment. Previous internships or coursework related to marketing or communications would be beneficial but are not strictly required.

Languages:
Bilingual proficiency in Spanish and English is preferred but not required. Candidates should be able to communicate effectively in both languages to engage with diverse audiences and contribute to outreach efforts.

Additional Notes:
This is a paid internship position offering $21 per hour for full-time work (35 hours per week). The internship will run from June 1 to August 7, 202

• The position is flexible in terms of location, allowing the intern to work from Washington DC or other states, with the exception of Hawaii, Kentucky, Nevada, Oklahoma, and Wyoming. Applicants must be legally authorized to work in the U.S. and are not eligible for employment visa sponsorship. The application process requires submission of a resume and cover letter, detailing relevant skills, interest in the position, connection to nature, and potential contributions to conservation. A letter of recommendation will also be required if selected.