Digital Fundraising Lead

Job Posting Organization:
UNICEF, established in 1946, operates in over 190 countries and territories with a mission to save children's lives, defend their rights, and help them fulfill their potential from early childhood through adolescence. The organization is committed to promoting the rights of every child and offers diverse opportunities for professional and personal development to its staff. UNICEF is known for its inclusive culture and attractive compensation and benefits package, aiming to build careers while serving children and communities globally.

Job Overview:
The Digital Fundraising Lead position at UNICEF is a critical role that involves bringing specialist expertise in digital fundraising and marketing to enhance audience engagement and drive fundraising performance. Under the supervision of the Head of Supporter Marketing, the individual will be responsible for developing, designing, and implementing digital fundraising strategies that align with UNICEF's Private Sector Engagement Vision for Indonesia. The role requires a strategic mindset to plan and execute digital fundraising campaigns, ensuring collaboration with broader communication strategies and audience-focused fundraising approaches. The Digital Fundraising Lead will also be tasked with optimizing digital platforms and solutions to support offline fundraising efforts, ensuring a seamless donor journey across various digital channels. This position is pivotal in enhancing UNICEF's digital presence and effectiveness in fundraising efforts, ultimately contributing to the organization's mission of supporting children in need.

Duties and Responsibilities:
The Digital Fundraising Lead will have a comprehensive set of responsibilities, including:

• Providing technical and strategic inputs into the audience-focused marketing approach.
• Planning and executing digital fundraising plans and campaigns.
• Collaborating closely with communication strategies and audience-focused fundraising approaches within the Private Fundraising and Partnerships (PFP) team.
• Developing and implementing a digital supporter engagement strategy to enhance online fundraising performance.
• Working with the Supporter Marketing team to apply audience-focused segmentation to digital channels and strategies.
• Leading a high-performing team to optimize strategies across various digital platforms, segments, products, content, and campaigns.
• Maintaining collaborative relationships with internal and external stakeholders regarding digital communications and fundraising.
• Ensuring the digital team incorporates innovative approaches to digital communications and fundraising through ongoing testing and learning.
• Managing the digital fundraising journey across platforms and advising on donor relationship management. 1
• Overseeing digital platforms' road-mapping and utilization, including CRM integrations and marketing technology. 1
• Conducting regular monitoring and analysis of digital fundraising KPIs to generate data-based insights. 1
• Optimizing digital solutions to support offline fundraising efforts such as face-to-face, TV, and telemarketing campaigns.

Required Qualifications:
To qualify for the Digital Fundraising Lead position, candidates must meet the following minimum requirements:

• A University Degree in Digital Marketing, Marketing & Communications, Data Analytics/Statistics, Mathematics, or a related field.
• A minimum of two years of professional experience in digital marketing or fundraising.
• Proficiency in digital/data analytics tools such as Microsoft Excel, Google Analytics, Adwords, and Facebook Ad Manager. Additionally, desirable qualifications include relevant experience at the country level, particularly in development and humanitarian contexts, as well as strong analytical skills and familiarity with nonprofit communications or fundraising.

Educational Background:
Candidates must possess a University Degree in a relevant field such as Digital Marketing, Marketing & Communications, Data Analytics/Statistics, Mathematics, or any other related discipline. This educational background is essential to ensure that the candidate has the necessary theoretical knowledge and practical skills to excel in the role of Digital Fundraising Lead.

Experience:
The position requires at least two years of professional experience in digital marketing or fundraising. Candidates should have a proven track record of working in digital environments and possess strong analytical skills to interpret data and drive fundraising strategies effectively. Experience in leading teams and collaborating with agency partners is also highly valued.

Languages:
Fluency in both Bahasa Indonesia and English is mandatory for this position. Proficiency in these languages is essential for effective communication within the organization and with external stakeholders. Additional language skills may be considered an asset but are not explicitly required.

Additional Notes:
The Digital Fundraising Lead position is a full-time role with UNICEF, which emphasizes the importance of diversity and inclusion in its workforce. UNICEF offers a wide range of benefits to its staff, including paid parental leave, breastfeeding breaks, and reasonable accommodations for persons with disabilities. The organization is committed to safeguarding the rights of children and has a zero-tolerance policy for misconduct. All selected candidates will undergo rigorous background checks, and appointments are subject to medical clearance and compliance with vaccination requirements. UNICEF does not charge any processing fees during the recruitment process and promotes an inclusive work environment.