Consultor Marketing para Bogotá - Proyecto Comparecientes

Job Posting Organization:
The job posting organization is the United Nations Development Programme (UNDP), which is a global development network of the United Nations. Established in 1965, UNDP aims to eradicate poverty and reduce inequalities through sustainable development. It operates in approximately 170 countries and territories, working with governments and communities to address development challenges. The organization focuses on various areas including democratic governance, peacebuilding, climate change, and sustainable development. UNDP is committed to promoting human development and empowering people to lead their own development processes.

Job Overview:
The position of Consultor Marketing for the Bogotá - Proyecto Comparecientes involves providing comprehensive technical guidance and support aimed at strengthening digital capabilities related to employability and entrepreneurship development. This includes enhancing personal and business branding for individuals involved in public force programs. The consultant will be expected to design and implement marketing strategies that are aligned with the project goals, ensuring that the services provided are tailored to meet the needs of the target audience. The role requires a deep understanding of digital marketing trends and the ability to apply these in a practical context to foster growth and development among participants.

Duties and Responsibilities:
The consultant will be responsible for a variety of tasks including:

• Conducting assessments to identify the specific needs of the target audience regarding digital skills and marketing strategies.
• Developing and implementing tailored training programs that focus on digital marketing, branding, and communication strategies.
• Collaborating with stakeholders to ensure that the marketing strategies align with the overall objectives of the project.
• Monitoring and evaluating the effectiveness of the implemented strategies and making necessary adjustments based on feedback and performance metrics.
• Providing ongoing support and guidance to participants in the development of their personal and business brands.
• Creating comprehensive reports on the progress and outcomes of the marketing initiatives, including recommendations for future actions.
• Engaging with various communication channels to promote the project and its objectives effectively.

Required Qualifications:
Candidates must possess a professional degree in fields such as Economics, Business Administration, International Business, Industrial Engineering, Social Communication, Organizational Communication, Marketing, Digital Marketing, Advertising, Graphic Design, or Digital Design. Additionally, a specialization in Organizational Marketing, Digital Marketing, Marketing, Artificial Intelligence, or Brand Management is required. The qualifications should demonstrate a strong foundation in marketing principles and practices, particularly in the context of digital platforms.

Educational Background:
The educational background required for this position includes a professional degree in one of the specified fields, along with a specialization that enhances the candidate's expertise in marketing and digital strategies. This educational foundation is crucial for understanding the complexities of marketing in a digital age and for effectively guiding participants in their branding and marketing efforts.

Experience:
Candidates must have a minimum of three years of professional experience, with at least two years dedicated to providing technical assistance and guidance on digitalization and marketing strategies. Additionally, one year of experience in strategic marketing project formulation is required. This experience should include designing and implementing comprehensive marketing and communication strategies that focus on institutional and commercial positioning, utilizing various channels such as ATL, BTL, and digital marketing.

Languages:
Fluency in Spanish is mandatory, as the position requires effective communication with local stakeholders and participants. Proficiency in English is considered an asset, as it may facilitate broader communication and access to resources.

Additional Notes:
The contract duration for this position is set for 90 days, and it is classified as an individual contractor role. The position is full-time, and candidates are expected to submit their proposals directly through the UNDP supplier portal by the specified deadline. The role is open to both national and international applicants, and compensation details will be provided upon selection. Interested candidates should ensure they follow the application instructions carefully and utilize the resources available on the UNDP website for guidance.