SPA-Strategic marketing expert for protected areas

Job Posting Organization:
The job is posted by UNDP (United Nations Development Programme) in Bosnia and Herzegovina. UNDP is a global development network of the United Nations, established in 1965, that advocates for change and connects countries to knowledge, experience, and resources to help people build a better life. The organization operates in approximately 170 countries and territories, working to eradicate poverty and reduce inequalities through sustainable development. UNDP focuses on various areas including democratic governance, peacebuilding, climate change, and disaster resilience, and has a significant presence in Bosnia and Herzegovina, working on projects that support the country's development goals.

Job Overview:
The position of Strategic Marketing Expert for Protected Areas involves developing and implementing marketing strategies aimed at promoting protected areas in Bosnia and Herzegovina. The expert will be responsible for conducting market research to identify target audiences, creating marketing materials, and collaborating with local stakeholders to enhance the visibility and attractiveness of these areas. The role requires a deep understanding of both marketing principles and the unique aspects of protected areas, including their ecological, cultural, and recreational values. The expert will also be expected to monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as necessary to ensure maximum impact. This position is crucial for raising awareness about the importance of conservation and sustainable tourism in protected areas, ultimately contributing to their preservation and the economic development of local communities.

Duties and Responsibilities:

• Conduct comprehensive market research to identify potential visitors and stakeholders for protected areas.
• Develop strategic marketing plans that align with the goals of promoting protected areas.
• Create engaging marketing materials, including brochures, social media content, and press releases.
• Collaborate with local communities, government agencies, and NGOs to promote protected areas effectively.
• Organize promotional events and campaigns to raise awareness about protected areas.
• Monitor and evaluate the success of marketing initiatives and adjust strategies based on feedback and results.
• Provide training and support to local stakeholders on marketing best practices.
• Prepare reports on marketing activities and their outcomes for UNDP and other stakeholders.
• Ensure that all marketing efforts comply with environmental and cultural preservation standards.

Required Qualifications:

• Proven experience in strategic marketing, preferably in the context of tourism or environmental conservation.
• Strong analytical skills with the ability to interpret market data and trends.
• Excellent communication and interpersonal skills to engage with diverse stakeholders.
• Proficiency in digital marketing tools and platforms.
• Ability to work independently and as part of a team.
• Strong project management skills, with the ability to manage multiple tasks and deadlines effectively.

Educational Background:
A bachelor's degree in marketing, communications, environmental science, or a related field is required. A master's degree in a relevant discipline is preferred and may be considered an asset.

Experience:
A minimum of 5 years of professional experience in strategic marketing or a related field is required. Experience working with protected areas or in the tourism sector is highly desirable. Familiarity with the local context in Bosnia and Herzegovina will be an advantage.

Languages:
Fluency in English is mandatory. Proficiency in Bosnian, Croatian, or Serbian is highly desirable, as it will facilitate communication with local stakeholders and communities.

Additional Notes:
This position is for an individual contractor and is expected to last from February to December 202

• The role is full-time and requires the contractor to be based in Bosnia and Herzegovina. Compensation will be commensurate with experience and qualifications. The application must be submitted through the UNDP supplier portal, and any inquiries should be directed to the provided contact email.