E T Consultant - Communications Officer - Digital

Job Posting Organization:
The World Bank Group (WBG) is a prominent global institution established to provide funding and knowledge to developing countries. With a mission to eradicate extreme poverty and promote shared prosperity, the WBG comprises five institutions and has 189 member countries. It operates over 120 offices worldwide, collaborating with both public and private sector partners to invest in innovative projects. The organization leverages data, research, and technology to address pressing global challenges. The Climate Investment Funds (CIF), a multilateral fund established in 2008, is a key initiative under the WBG, focusing on mobilizing low-cost finance for energy system transformation and sustainable development. The CIF has made significant strides, including being the first multilateral climate fund to access capital markets in 2025, unlocking substantial private sector capital. The CIF Secretariat, hosted by the World Bank, plays a crucial role in supporting the CIF's governing bodies, managing institutional relations, and driving program development and thought leadership.

Job Overview:
The position of Digital Communications Officer is integral to the Communications team at the World Bank, specifically within the Climate Investment Funds (CIF). The role requires a strategic and hands-on approach to oversee the digital ecosystem, ensuring that the online presence is not only high-performing but also secure and aligned with the organization's business goals. The Digital Communications Officer will be responsible for managing the cif.org website and related microsites, implementing updates, and optimizing user experience. This position demands a blend of technical website management, digital strategy, and cross-functional collaboration, reporting directly to the Head of Communications. The successful candidate will play a pivotal role in shaping the digital experience, enhancing engagement, and driving growth through effective digital strategies and user experience improvements.

Duties and Responsibilities:
The Digital Communications Officer will have a diverse set of responsibilities, including:

• Website Management & Optimization: Overseeing the daily management of the cif.org website and related microsites, implementing updates and content changes via the Drupal CMS platform, monitoring website health and performance, conducting regular audits for broken links and outdated content, and ensuring compliance with accessibility standards.
• Technical Leadership: Managing external hosting vendors, collaborating with them to troubleshoot issues, and ensuring compliance with World Bank policies. This includes leading accessibility audits and coordinating the implementation of AI-powered tools.
• Digital Strategy & UX: Partnering with the CIF team and external partners to enhance site structure and user journeys, leading A/B tests and UX research, and maintaining brand consistency across digital assets.
• Analytics: Establishing key performance indicators, producing web and social media metrics reports, and driving continuous optimization through data-driven decisions.
• Project Management: Planning and overseeing digital projects, managing external consultants, and coordinating with agencies and developers as needed.

Required Qualifications:
Candidates must possess a Master's Degree (or equivalent) or a Bachelor's Degree in marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing, Communications, Journalism, or related fields, along with a minimum of 5 years of relevant experience (with a Master's) or 8 years (with a Bachelor's). The role requires extensive experience in digital communications or marketing, with a strong understanding of current digital trends and best practices. Proficiency in Google Analytics and other online analytic tools is essential, as is experience with websites catering to diverse audiences. Familiarity with SEO best practices, UX principles, and content management systems, particularly Drupal, is required. Candidates should also have knowledge of AI technologies and their implications for digital platforms.

Educational Background:
The educational background required for this position includes a Master's Degree or a Bachelor's Degree in relevant fields such as Digital Marketing, Communications, or Journalism. The emphasis is on obtaining a degree that provides a solid foundation in digital communications and marketing principles, as well as practical experience in the field.

Experience:
The position requires a significant level of experience, specifically a minimum of 5 years in a digital communications or digital marketing role for candidates with a Master's Degree, or 8 years for those with a Bachelor's Degree. This experience should encompass a comprehensive understanding of digital trends, website management, and user experience optimization, as well as a proven track record of managing digital projects and collaborating with cross-functional teams.

Languages:
The mandatory language for this position is English. Proficiency in additional languages is considered a plus, although not explicitly required. Candidates should demonstrate strong written and verbal communication skills in English, as effective communication is crucial for the role.

Additional Notes:
The position is a one-year appointment, renewable at the discretion of the World Bank Group, with a lifetime maximum ET appointment of three years. If an ET appointment concludes before a full year, it is counted as a full year towards the maximum. The World Bank Group emphasizes its commitment to diversity and inclusion, ensuring equal opportunity for all candidates regardless of gender, race, ethnicity, or other characteristics. The role is classified under local recruitment, indicating that it is intended for candidates residing in the local area.