Social Media Specialist

Job Posting Organization:
UN Women was established in July 2010 by the United Nations General Assembly as the United Nations Entity for Gender Equality and the Empowerment of Women. The organization was created as part of the UN reform agenda to consolidate resources and mandates for greater impact on gender equality and women's empowerment. UN Women merges and builds on the work of four previously distinct parts of the UN system that focused on gender equality: DAW, OSAGI, INSTRAW, and UNIFEM. The organization operates globally, advocating for women's rights and gender equality, and works in various countries to eliminate discrimination against women and girls, empower women, and achieve equality between genders. UN Women leads and coordinates efforts within the UN system to ensure that commitments to gender equality translate into action worldwide. The organization is committed to creating a diverse and inclusive environment of mutual respect, employing individuals regardless of race, religion, gender identity, or any other basis covered by law.

Job Overview:
The Social Media Specialist at UN Women plays a crucial role in coordinating and overseeing social media policies, strategies, and activities. Reporting to the Social Media Manager, the incumbent is responsible for developing and implementing social media strategies that align with UN Women’s overall communications plans, particularly for significant campaigns and international observances such as International Women’s Day. This position involves managing daily social media outreach and engagement, ensuring that UN Women’s work and issues related to gender equality and women's empowerment are effectively communicated across various platforms. The Social Media Specialist will also provide technical and administrative support to colleagues, manage access to social media tools, and deliver training to staff on social media usage. The role requires a proactive approach to monitoring social media trends and conversations, as well as the ability to analyze and report on social media performance.

Duties and Responsibilities:

• Develop and implement social media strategies for major events and campaigns, ensuring alignment with overall communications plans. Collaborate with graphic designers and multimedia teams to create social media assets.
• Manage daily social media outreach, ensuring effective messaging and engagement on platforms such as X, Instagram, Facebook, and LinkedIn. Monitor and manage community engagement, aiming to increase visibility and audience interaction.
• Provide technical and administrative support for social media account management, including training for colleagues and maintaining records related to social media activities.
• Conduct regular analytics and reporting on social media performance, identifying opportunities for improvement and engagement.
• Supervise consultants supporting social media outreach and ensure the effective implementation of strategies.
• Research and recommend new tools for social media management and analytics, leading procurement processes as necessary.
• Perform other duties as required to support the efficient functioning of the Office and the Organization.

Required Qualifications:
The ideal candidate must possess expert-level knowledge of major social media platforms and have proven experience in strategic social media outreach at the international level. They should demonstrate the ability to develop and implement large-scale social media strategies and campaigns. Excellent writing and editing skills are essential, along with experience in producing social media content. Candidates should have strong organizational and time management skills, the ability to multitask, and a collaborative spirit to work effectively with diverse teams. A strong awareness of digital trends and knowledge of women's rights and gender equality issues, along with familiarity with the UN system, is considered an asset.

Educational Background:
A Master’s degree or equivalent in Communications, Journalism, International Affairs, Political Science, or a related field is required for this position. Alternatively, a first-level university degree combined with two additional years of qualifying experience may be accepted in lieu of the advanced degree.

Experience:
Candidates must have at least 5 years of experience in social media at the international level. This includes experience in developing and implementing social media strategies and campaigns, as well as writing, editing, and content production for social media audiences. Familiarity with advanced tools for social media management and evaluation, such as HootSuite, is required. Experience in fast-paced communications or advocacy contexts is desirable, along with the ability to produce and interpret social media analytics to inform content production.

Languages:
Written and oral fluency in English is mandatory for this position. Knowledge of French or Spanish is desirable, and familiarity with other UN languages such as Chinese, Russian, or Arabic is also considered beneficial.

Additional Notes:
The position is based in New York and is part of a full-time role within UN Women. The organization emphasizes diversity and inclusion in its hiring practices and has a zero-tolerance policy regarding misconduct. Selected candidates will undergo rigorous reference and background checks, including verification of academic credentials and employment history. Applicants must ensure that all sections of the application form are completed to avoid disqualification from the recruitment process.