Advertising and Acquisition Intern

Job Posting Organization:
The World Wildlife Fund (WWF) is one of the world’s leading conservation organizations, established 60 years ago. With operations in over 100 countries, WWF connects cutting-edge conservation science with the collective power of more than one million supporters in the United States and five million globally. The organization collaborates with communities, companies, and governments to create sustainable and inclusive conservation outcomes. WWF is committed to diversity and inclusion, aiming to unify various perspectives and backgrounds to benefit the planet and all its inhabitants. The organization’s core values include Courage, Respect, Integrity, and Collaboration, which guide its mission and operations.

Job Overview:
The Advertising and Acquisition Intern position is part of WWF's BRIDGE internship" style="border-bottom: 1px dotted #007bff !important;">summer internship program, which was launched in 202

• This paid internship is designed for undergraduate and graduate students who may not have extensive professional experience and who are exploring conservation as a career path. The intern will play a crucial role in WWF’s marketing efforts, focusing on acquiring new leads and developing online advertisements that resonate with target audiences. The intern will gain insights into WWF’s acquisition strategy, implement vendor tests, analyze data trends, and assist in creating digital assets for various advertising channels. The internship will culminate in a presentation summarizing findings and recommendations for future marketing strategies, providing the intern with valuable experience in lead generation and online advertising within the non-profit sector.

Duties and Responsibilities:
The intern will be responsible for researching best practices in lead generation specific to non-profits, analyzing WWF’s current lead generation strategy, and suggesting optimizations. They will review leads acquired in 2024 and 2025 to identify data trends and assist in onboarding a new lead generation vendor while implementing a test campaign. The intern will also evaluate WWF’s online advertising portfolio against other non-profits and use tools like Canva or Adobe Creative Cloud to develop digital asset templates for various advertising channels. Additionally, the intern will ideate and create new holiday campaign concepts, including copy and creative assets for WWF’s end-of-year fundraising campaign.

Required Qualifications:
Candidates must be actively enrolled in an associate’s or bachelor’s program in business, marketing, advertising, communications, or a related field. Those studying outside these areas are encouraged to apply. The intern must not have received their degree by the internship start date of June 16, 202

• Strong project management skills, basic familiarity with Adobe Creative Cloud or Canva, and excellent verbal and written communication skills are essential. The ability to work independently and collaboratively, meet deadlines, and prioritize tasks is crucial. Candidates should align with WWF’s core values of Courage, Integrity, Respect, and Collaboration, demonstrating the ability to speak up, build trust, embrace diverse perspectives, and promote cooperative practices.

Educational Background:
The position requires candidates to be pursuing an associate’s or bachelor’s degree in relevant fields such as business, marketing, advertising, or communications. While these areas are preferred, students from other disciplines are also encouraged to apply, provided they meet the enrollment criteria and have not yet graduated by the internship start date.

Experience:
The internship is aimed at students who may not have extensive professional experience, particularly those who have not previously considered a career in conservation. While prior experience in lead generation or online advertising is preferred, it is not mandatory. The focus is on providing an opportunity for students to gain practical experience and insights into the environmental sector.

Languages:
While the job description does not specify mandatory languages, proficiency in English is implied as the primary language for communication within the organization. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This is a paid internship position offering $20.50 per hour for a full-time commitment of 35 hours per week. The internship will run from June 16, 2025, to August 22, 202

• The position is flexible in terms of location, allowing the intern to work from Washington DC or other states, with the exception of Hawaii, Kentucky, Nevada, Oklahoma, Rhode Island, and Wyoming. Applicants must be legally authorized to work in the U.S. and are not eligible for employment visa sponsorship. The application process requires submission of a resume and cover letter, along with a letter of recommendation if selected.