Senior Product Manager, Fundraising

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Position Title: Senior Product Manager, Fundraising
Location: New York
Country: United States
Deadline Date: No specific deadline indicated, apply timely to not miss an opportunity.

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke. Established over a century ago, the AHA has grown to become a trusted leader in cardiovascular and brain health, with a mission to be a relentless force for a world of longer, healthier lives. The organization operates in numerous countries and employs thousands of individuals who are committed to improving health outcomes for all. The AHA is known for its focus on diversity, equity, and inclusion, and it strives to create a workplace culture that reflects these values. The AHA also emphasizes work-life harmonization and offers various resources to support its employees' professional and personal development.

Job Overview:
As the Senior Product Manager for Fundraising at the American Heart Association, you will play a pivotal role in shaping the future of fundraising products, particularly focusing on the American School Engagement program, which includes initiatives like Kids Heart Challenge and American Heart Challenge. This position requires a strategic leader who will define the product vision and strategy for digital platform capabilities associated with these programs. You will be responsible for developing, prioritizing, and maintaining a product roadmap that spans 12 to 36 months, collaborating closely with delivery teams, stakeholders, and leadership. Your role will involve guiding key strategic decisions and investment prioritization, ensuring that the products developed align with the organization's goals and market needs. You will also be expected to innovate, develop, and launch digital experiences that enhance user engagement and drive fundraising efforts. The position requires expertise across the entire product development lifecycle, from identifying customer needs to ensuring successful product launches and user adoption, while also leading a shift towards a product lifecycle management approach within the organization.

Duties and Responsibilities:

• Strategic Leadership for Product Strategy and Vision: Collaborate with stakeholders to define and maintain the product vision, strategy, and roadmap that aligns with fundraising objectives. Set goals, define success metrics, and motivate cross-functional teams. Conduct market research and customer feedback analysis to identify trends and opportunities. Drive innovation by exploring new product ideas and enhancements.
• Product Planning and Roadmapping: Work with cross-functional teams to create and prioritize product roadmaps. Ensure designs incorporate customer feedback and testing. Define and manage product requirements and user stories, ensuring alignment with business objectives. Make data-driven decisions to prioritize features based on customer feedback and market trends.
• Product Development and Launch: Coordinate with fundraising and technology teams to monitor the product development lifecycle from concept to launch. Ensure successful product development and quality assurance. Manage change and training processes for successful launches. Partner with stakeholders on funding processes and budget management.
• Performance Tracking and Analytics: Define KPIs to measure product success and monitor performance post-launch. Analyze data and user feedback to iterate on product features. Evaluate the impact of new feature launches on business outcomes.
• Customer Focus and Relationship Building: Maintain a deep understanding of customer needs through direct interactions and feedback analysis. Manage customer journeys in a Salesforce Marketing system. Cultivate relationships with key volunteers and stakeholders to validate product direction.
• Collaboration and Communication: Foster transparent communication across departments. Collaborate with executive leadership to present product plans and updates. Develop visual communications to enhance clarity and collaboration.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
• A minimum of 5 years of progressive experience in product management, with a proven track record of successfully launching and managing products throughout their lifecycle.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Excellent communication and interpersonal skills to build relationships with stakeholders and customers.
• Data-driven mindset with experience in using analytics to inform product decisions.
• Familiarity with agile methodologies and product management tools such as Jira, Product Board, and Figma.
• A thorough understanding of current digital engagement trends and the ability to integrate these into the product vision.

Educational Background:
A Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field is required. A Master's degree or MBA is preferred and considered a plus, particularly for candidates looking to advance in product management roles within the organization.

Experience:
Candidates should have at least 5 years of progressive experience in product management. This experience should include a proven track record of successfully launching and managing products throughout their lifecycle, demonstrating the ability to lead cross-functional teams and drive product strategy effectively.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential for communication within the organization and with stakeholders. Additional language skills may be beneficial, particularly in diverse communities served by the AHA.

Additional Notes:
This position is full-time and offers flexible work arrangements. The expected pay range for this role is between $110,000 and $120,000, commensurate with experience. The AHA provides a comprehensive benefits package, including medical, dental, vision, and life insurance, as well as a robust retirement program with employer matching. Employees are also entitled to a minimum of 16 days of Paid Time Off (PTO) per year, increasing with seniority, and 12 paid holidays annually. The organization supports professional development through tuition assistance and access to its corporate university, Heart U.