Marketing and Campaigns Specialist

Job Posting Organization:
The International Organization for Migration (IOM) was established in 1951 and is a Related Organization of the United Nations. As the leading UN agency in the field of migration, IOM works closely with governmental, intergovernmental, and non-governmental partners to promote humane and orderly migration for the benefit of all. The organization is dedicated to providing services and advice to governments and migrants, ensuring a workplace where all employees can thrive professionally while harnessing the full potential of migration. IOM operates in numerous countries worldwide, focusing on various aspects of migration, including humanitarian assistance, policy development, and capacity building.

Job Overview:
The Marketing and Campaigns Specialist will be responsible for planning, executing, and delivering a range of audience-focused fundraising campaigns aimed at increasing individual giving revenue. This role requires a deep understanding of IOM's key individual giving audiences and the development of insight-driven campaign plans, propositions, and creative concepts to be deployed across digital fundraising channels. The specialist will work full-time, 40 hours per week, combining strategic marketing, data-driven decision-making, and creative collaboration to deliver compelling campaigns that maximize donor engagement and revenue. The ideal candidate will manage multiple stakeholders and adopt a collaborative and innovative approach to marketing and fundraising campaign development.

Duties and Responsibilities:

• Campaign Strategy & Delivery: Create overarching campaign plans and journeys designed to meet annual revenue targets. Develop and implement annual and seasonal fundraising campaigns across digital channels, making recommendations on optimal channel activation across earned, owned, and paid media. Create clear briefing documents for campaign development and ensure all stakeholders are involved in project delivery at the relevant moments. Project manage all individual giving campaigns, coordinating timelines, budgets, and deliverables, ensuring each specialist understands their role and can deliver on their responsibilities. Work closely with content specialists, designers, and digital teams across fundraising, communications, and programs to ensure cohesive messaging, branding, and strong final campaign content. Evaluate the relevance of different organizational priorities and campaigns for individual giving purposes and ensure cross-divisional integration and collaboration as appropriate.
• Audience Segmentation & Insight: Use available data to develop an approach to audience targeting and insight development that informs campaign planning, briefing, and execution. Conduct additional audience research needed to create responsive fundraising campaigns. Alongside acquisition and retention colleagues, evaluate donor journeys and continually identify opportunities to test and develop the donor experience.
• Performance Analysis and Tracking: Collaborate with the Business Intelligence Specialist, Digital Analyst, and CRM and Platforms Specialist to develop clear performance metrics, benchmarks, and reports for individual giving audiences. Set clear KPI targets against each campaign, monitor results against targets, and develop learnings and insights to build into future campaigns.
• Innovation: Create and maintain a portfolio of marketing concepts, including propositions and products, that are ready for testing and development. Perform other duties as assigned.

Required Qualifications:
Education: A Master's degree in Marketing, Communications, Non-profit Management, Fundraising, or a related field from an accredited academic institution with five years of relevant professional experience; or a University degree in the above fields with seven years of relevant professional experience. Accredited Universities are those listed in the UNESCO World Higher Education Database. Experience: Five years (seven years for university degree holders) of experience in fundraising, marketing, or campaign management (preferably in a nonprofit or NGO setting), with at least three years in a global, regional, or multi-market role. Five years (seven years for university degree holders) of experience in developing individual giving or business-to-consumer campaign plans, budgets, and targets. Five years (seven years for university degree holders) of experience developing individual giving or business-to-consumer propositions and creative from briefing through to execution. A track record of using available audience insights and behavior to inform campaign planning and development. Familiarity with donor CRM systems, social media platforms, email, and marketing automation tools. End-to-end management and evaluation of multi-channel campaigns, with a focus on digital. Marketing agency experience, donor journey mapping, and development of customer segmentation approaches are also required.

Educational Background:
Candidates must possess either a Master's degree in Marketing, Communications, Non-profit Management, Fundraising, or a related field from an accredited academic institution, along with five years of relevant professional experience, or a University degree in the same fields with seven years of relevant professional experience. The educational institutions must be accredited and listed in the UNESCO World Higher Education Database, ensuring that candidates have received a quality education that meets international standards.

Experience:
The position requires a minimum of five years of experience in fundraising, marketing, or campaign management, preferably within a nonprofit or NGO setting. Candidates with a university degree must have seven years of relevant experience. At least three years of this experience should be in a global, regional, or multi-market role. The candidate should have a proven track record in developing individual giving or business-to-consumer campaign plans, budgets, and targets, as well as experience in developing propositions and creative from briefing through to execution. Familiarity with donor CRM systems and digital marketing tools is essential, along with experience in managing multi-channel campaigns.

Languages:
All IOM staff members are required to be fluent in one of the IOM's official languages, which include English, French, and Spanish. For this specific position, fluency in English is mandatory, both oral and written. Additionally, a working knowledge of another official UN language, such as Arabic, Chinese, French, Russian, or Spanish, is considered an advantage, enhancing the candidate's ability to communicate effectively in a diverse and multilingual environment.

Additional Notes:
The position is classified as an internationally recruited professional staff role, which requires candidates to be mobile and willing to relocate as necessary. The appointment is subject to funding confirmation, medical fitness certification, and compliance with residency or visa requirements, as well as security" style="border-bottom: 1px dotted #007bff !important;">security clearances. The closing date for applications is set for 23:59 local time in Geneva, Switzerland, and late applications will not be accepted. IOM maintains a zero-tolerance policy regarding conduct that is incompatible with the aims and objectives of the United Nations and IOM, including sexual exploitation and abuse, sexual harassment, and discrimination based on various factors. IOM does not charge any fees at any stage of the recruitment process and only accepts duly completed applications submitted through the IOM e-Recruitment system.