Head of Marketing, Africa

Job Posting Organization:
Viya Health Enterprise Ltd is a private company focused on addressing the needs of women throughout their sexual and reproductive health journey. The organization is dedicated to eliminating barriers to trusted information, quality products, and essential services, ensuring that women can access the support they need with ease and confidence. Viya Health aims to empower women to make informed choices that enhance their health and wellness by expanding options and addressing challenges related to accessibility. The organization leverages an omnichannel strategy to create a seamless and supportive experience for women, utilizing innovative digital platforms and solutions to strengthen the delivery of high-quality information, products, and services. Viya Health strives to improve women’s reproductive health outcomes and enhance their wellness journey, making a lasting impact across the communities they serve.

Job Overview:
The Head of Marketing Africa is responsible for providing strategic direction for all marketing activities across the region. This role involves developing and implementing marketing strategies aimed at driving brand awareness, customer engagement, and revenue growth. The position requires a high level of creativity and innovation, as well as the ability to develop and execute effective marketing campaigns and programs. The Head of Marketing will need to evaluate and adjust marketing strategies and plans in response to changing market and competitive conditions. Collaboration with other departments, such as sales and Regulatory Affairs & Quality Assurance, is essential to ensure that marketing strategies align with overall business objectives. This role is critical in evaluating customer and consumer needs, gaining deeper insights into market dynamics, and using these insights to derive executable strategies that will drive the business towards its objectives while providing direction to teams in execution.

Duties and Responsibilities:
The key responsibilities of the Head of Marketing Africa include: developing and implementing a comprehensive marketing strategy and plan to achieve organizational business goals and enhance brand presence across the region; collaborating with the business team to uncover insights for developing marketing and branding strategies for existing and new products; overseeing and growing the marketing department by identifying revenue opportunities among established clients and securing new accounts; establishing commercial priorities and ensuring appropriate business focus through effective planning and resource allocation; ensuring the implementation and monitoring of required marketing activities to meet strategic KPIs; identifying opportunities to reach new market segments and expand market share; managing overall marketing objectives across the region; working closely with commercial teams to deliver local revenue targets; managing marketing/product team budgets and monitoring expenses; ensuring team cohesion and driving delivery of efficient and high-quality deliverables; leading and providing guidance to a high-quality team and promoting synergy and best practice sharing; driving active cross-functional collaboration to ensure success of all marketing and commercial projects; achieving customer service levels by providing accurate product demand forecasts; supervising through regular field visits and campaign evaluations; and driving standardization of reporting across various portfolios.

Required Qualifications:
The required qualifications for the Head of Marketing Africa position include a Bachelor’s degree in marketing, Business Administration, or a related field, with an MBA or advanced degree being mandatory. Candidates should have a minimum of 10+ years of experience within a marketing environment, with strong exposure to market research and business analytics. Additionally, a minimum of 8+ years of experience in a Senior Marketing Management position is required, along with demonstrable line management experience to provide coaching to experienced product managers. A solid understanding of key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends is essential, as well as the ability to translate results into actionable insights for the marketing team.

Educational Background:
Candidates must possess a Bachelor’s degree in marketing, Business Administration, or a related field. An MBA or advanced degree is required to qualify for this position.

Experience:
The position requires a minimum of 10+ years of experience in a marketing environment, with at least 8+ years in a Senior Marketing Management role. Candidates should have demonstrable line management experience and a strong background in market research and business analytics.

Languages:
While the job description does not specify mandatory languages, proficiency in English is likely essential given the locations of Nigeria and Ethiopia. Additional language skills relevant to the African market may be advantageous.

Additional Notes:
The position is based in Lagos, Nigeria, or Ethiopia, with up to 30% travel required. The role reports to the Managing Executive. Viya Health is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of various personal characteristics.