Head of Marketing – Viya Health

Job Posting Organization:
Viya Health is a global Femtech company that focuses on women's health, generating $40 million in revenue. Established with a mission to create seamless health journeys for women, Viya Health employs over 200 staff members, with 95% of them based in or originating from the Global South. The organization prides itself on its diverse workforce, which brings a wealth of experiences and capabilities that contribute to its innovative approach. Viya Health operates in multiple countries, emphasizing the importance of understanding local contexts while delivering globally relevant health solutions. The company is committed to proving that purpose and profit can coexist, aiming to deliver tangible outcomes for women while transforming the healthcare systems surrounding them.

Job Overview:
The Head of Marketing at Viya Health is a pivotal role responsible for leading the global product marketing and go-to-market strategy for the Women’s Health portfolio. This position is designed for an experienced Product Marketing leader who possesses a strong background in fast-moving consumer goods (FMCG) or consumer health. The ideal candidate will be adept at navigating complex and challenging markets, ensuring that products are not only well-positioned but also commercially viable and ready for market adoption across various geographies. The role requires a hands-on approach to product marketing, emphasizing the importance of understanding consumer insights and market realities to drive successful product launches and ongoing market presence.

Duties and Responsibilities:
The Head of Marketing will own the Physical Product Portfolio, leading global product marketing efforts for Viya Health’s women’s health products across different life stages. Responsibilities include defining clear value propositions, claims frameworks, and positioning based on consumer insights. The role also involves managing packaging, claims, and brand architecture execution in accordance with product strategy and regulatory guidelines. The individual will drive go-to-market excellence by developing comprehensive launch strategies, including target segments, pricing strategies, channel strategies, and in-market communication. Building demand in complex markets is crucial, requiring the translation of consumer insights into effective activation strategies while balancing global consistency with local adaptation. The Head of Marketing will work cross-functionally with various teams to ensure successful product launches and will be responsible for establishing best practices in product marketing and mentoring a high-impact team over time.

Required Qualifications:
Candidates must have at least 10 years of experience in product marketing, brand management, or commercialization, preferably within FMCG, over-the-counter (OTC), or consumer health sectors. A Bachelor’s Degree or an equivalent international qualification in a related field is required, although a combination of relevant education and experience may be accepted. Additionally, candidates should have a minimum of 3 years of supervisory experience and a proven track record of leading successful product launches across multiple markets. A strong understanding of pricing, packaging, channel strategy, and in-market execution is essential, along with experience in emerging or lower-income markets. Familiarity with women's health, reproductive health, fertility, menopause, or wellness is preferred, as is exposure to regulated products or health-adjacent categories. Experience in entrepreneurial, scale-up, or purpose-driven organizations is also advantageous.

Educational Background:
The educational background required for this position includes a Bachelor’s Degree in a relevant field, such as marketing, business administration, or health sciences. Candidates with international equivalents of this degree are also considered. The organization is open to accepting a combination of relevant education and experience as a substitute for formal qualifications, emphasizing the importance of practical knowledge and skills in the field.

Experience:
The position requires a significant level of experience, specifically a minimum of 10 years in product marketing or related fields. Candidates should have a strong background in leading product launches and managing marketing strategies in complex environments. Experience in FMCG, OTC, or consumer health sectors is highly desirable, along with a proven ability to operate effectively in emerging markets or fragmented distribution settings. The role demands a blend of strategic thinking and hands-on execution capabilities, making it essential for candidates to be comfortable navigating both high-level planning and day-to-day operational tasks.

Languages:
While the job description does not specify mandatory languages, proficiency in English is likely essential given the global nature of the role. Additional language skills, particularly in languages relevant to the markets Viya Health operates in, would be considered advantageous and could enhance a candidate's profile.

Additional Notes:
This position is flexible and can be performed remotely, with regular international travel required, estimated at 10-25%. The application deadline is set for February 16, 202

• Viya Health is an Equal Opportunity Employer, encouraging applications from individuals regardless of race, religion, gender, age, or other characteristics. The successful candidate will be required to pass a background check, and references will be necessary. Viya Health does not offer work visa sponsorship for this role, and candidates needing reasonable accommodations due to disabilities are encouraged to reach out for support.