Senior Acquisition Marketing Manager

Job Posting Organization:
The International Rescue Committee (IRC) is a prominent international humanitarian non-governmental organization (INGO) founded in 1933 at the behest of Albert Einstein. With a mission to respond to the world's most severe humanitarian crises, the IRC operates in over 40 countries and 29 U.S. cities, focusing on restoring health, safety, education, economic wellbeing, and empowerment for individuals affected by conflict and disaster. The organization employs a diverse workforce dedicated to delivering impactful solutions that restore dignity and hope to millions. IRC UK, as part of the global network headquartered in New York, aims to raise awareness, influence policy changes, and secure funding to support its humanitarian efforts. Since 2021, IRC UK has also been directly providing integration services to refugees in England, further expanding its reach and impact in Europe with offices in cities like Berlin, Bonn, Brussels, Geneva, and Stockholm.

Job Overview:
The Senior Acquisition Marketing Manager will play a crucial role in the Mass Market team, which is dedicated to inspiring the UK public to financially support the IRC's humanitarian initiatives. This position is primarily focused on developing and leading the Acquisition strategy and program, with the goal of generating sustainable growth and maximizing net unrestricted revenue. The successful candidate will oversee a team of two and will be responsible for significantly expanding the supporter base while meeting income targets through the optimization of multi-channel cash and regular giving programs. Additionally, the role involves responding to emergency appeals and ensuring that the IRC's fundraising efforts are timely and effective. The position offers an opportunity to lead change and drive impact within a team committed to excellence and growth.

Duties and Responsibilities:
The Senior Acquisition Marketing Manager will have a wide range of responsibilities, including:

• Leading the development, implementation, and monitoring of the UK Acquisition strategy and operational plan in consultation with the Director of Mass Markets, UK.
• Maintaining and developing a monitoring and reporting framework for acquisition activities and associated KPIs to assess the performance of the acquisition strategy.
• Overseeing donor acquisition and revenue activities across various channels, including cash, regular giving, lead generation, lottery, and mid-level portfolios.
• Delivering emergency appeals as both IRC and a member of the Disasters Emergency Committee, ensuring rapid response and maximizing net revenue.
• Continuously assessing and improving core business operations while diversifying channel and product offerings to reach new audience segments.
• Managing a substantial income and expenditure budget, ensuring all activities align with strategic objectives.
• Leading and developing the Acquisition team, setting performance objectives, and identifying opportunities for professional growth.
• Collaborating with internal teams and external partners to enhance fundraising efforts and ensure compliance with relevant regulations.
• Keeping abreast of sector developments and best practices in individual giving and digital fundraising to maintain IRC's leadership in the field.

Required Qualifications:
Candidates for the Senior Acquisition Marketing Manager position should possess a range of qualifications, including:

• A proactive and driven attitude with a solutions-based mindset.
• Strong interpersonal skills for managing and influencing stakeholders at all levels.
• A detailed understanding of the digital fundraising landscape and experience managing face-to-face and offline channels.
• Proficiency in managing complex budgets and performance forecasting models.
• Comprehensive knowledge of audience segmentation and analytical modeling to inform strategy and performance.
• A commercial mindset with the ability to evaluate strategic objectives and adapt based on results.
• Excellent data analysis and interpretation skills, along with strong organizational and prioritization abilities.
• Familiarity with UK gambling legislation and compliance requirements related to prize-led fundraising.
• Exceptional verbal and written communication skills, with the ability to produce high-quality proposals and reports. 1
• Qualifications from the Institute of Fundraising, Cass, or similar institutions would be advantageous.

Educational Background:
The ideal candidate for the Senior Acquisition Marketing Manager role should have a relevant educational background that supports their expertise in fundraising and marketing. While specific degrees are not mandated, a background in marketing, communications, business administration, or a related field is preferred. Additional certifications or qualifications from recognized institutions in fundraising or marketing can enhance a candidate's profile and demonstrate their commitment to professional development in this area.

Experience:
Candidates should have substantial experience in leading high-performing teams, particularly in the context of individual giving programs. A proven track record of successfully managing a multi-product portfolio, ideally across cause and prize-led products, is essential. Experience in navigating UK gambling legislation and compliance requirements is also critical. Furthermore, candidates should have a history of taking new products to market, understanding the creative process, and maintaining brand identity across various channels and audiences. Experience working within a centralized, international organization would be a strong advantage, as would familiarity with CRM systems such as Salesforce or Raisers Edge.

Languages:
Fluency in English is mandatory, with excellent verbal and written communication skills required for producing high-quality proposals and reports. Additional language skills may be beneficial but are not explicitly required for this position.

Additional Notes:
This position may involve some national and international travel, including overnight stays and occasional work outside of core office hours. The role is full-time and offers opportunities for professional development and progression within the organization. The IRC is committed to ethical fundraising practices and compliance with all relevant regulations, including those set forth by the Fundraising Regulator and Gambling Commission.