Social Media Consultant

Job Posting Organization:
UN Women was established in July 2010 by the United Nations General Assembly as the United Nations Entity for Gender Equality and the Empowerment of Women. The organization was created as part of the UN reform agenda to consolidate resources and mandates for greater impact in the area of gender equality and women's empowerment. UN Women merges and builds upon the work of four previously distinct parts of the UN system that focused on gender issues, namely DAW, OSAGI, INSTRAW, and UNIFEM. The organization operates globally, advocating for the elimination of discrimination against women and girls, empowering women, and promoting gender equality as a fundamental human right. UN Women aims to position women's empowerment and gender equality as key issues on the international agenda, establishing itself as the global authority in this context. The organization employs a diverse workforce and is committed to creating an inclusive environment that respects diversity.

Job Overview:
The Social Media Consultant position at UN Women is a part-time, remote consultancy role focused on supporting the preparation and roll-out of social media content for global campaigns and milestones. The consultant will work under the supervision of the Social Media Lead and will be responsible for drafting and adapting platform-specific social media copy, generating content ideas, and suggesting basic assets that align with UN Women’s campaigns and priorities. The role requires collaboration with colleagues to produce high-quality social media content across various formats and languages, ensuring that the messaging is tailored to different channels and target audiences. The consultant will also evaluate the performance of social media posts and campaigns, providing insights and recommendations based on analytics to optimize future content strategies. This position is crucial for enhancing UN Women’s online presence and engagement with a global audience, particularly in the context of upcoming global campaigns.

Duties and Responsibilities:
The Social Media Consultant will have a range of responsibilities, including but not limited to: developing strategic and impactful social media copy and content ideas that align with UN Women’s priorities; collaborating with colleagues to produce high-quality content in various formats such as videos, GIFs, and polls; tailoring messaging and calls-to-action based on specific channels and target audiences; curating engaging content that showcases UN Women’s impact; reviewing social media content plans from field offices; responding to social media requests from colleagues; evaluating the performance of social media posts and campaigns; implementing lessons learned from analytics to improve content strategies; providing technical support related to social media platforms; and performing other duties as requested during the consultancy. Key deliverables include daily social media content for UN Women’s global channels, campaign and thematic packages, analytics reports detailing performance and trends, and organized social media calendars and resources.

Required Qualifications:
Candidates must possess an advanced university degree (Master’s or equivalent) in communications, media, journalism, or a related field. Alternatively, a first-level university degree combined with two additional years of qualifying experience may be accepted in lieu of the advanced degree. The ideal candidate should have at least 2 years of professional experience in social media content creation, writing, and editing, along with experience in developing and implementing social media campaigns. Strong writing skills for engaging, platform-specific copy aimed at global audiences are essential. Familiarity with social media management tools and analytics/listening tools is required, as well as experience in content production, including advising on video and graphics. Experience engaging youth audiences and knowledge of women’s rights and gender equality issues are highly desirable.

Educational Background:
An advanced university degree (Master’s or equivalent) in communications, media, journalism, or a related field is required for this position. In cases where a candidate holds a first-level university degree, they must also have two additional years of qualifying experience to be considered equivalent to the advanced degree. This educational background is crucial for understanding the complexities of communication strategies and media engagement necessary for the role.

Experience:
The position requires a minimum of 2 years of professional experience in social media content creation, writing, and editing. Candidates should have a proven track record of developing and implementing successful social media campaigns. Experience with social media management tools, analytics, and content production is essential. Familiarity with trends in social media and the ability to engage youth audiences are also important. Experience in fast-paced environments such as news, advocacy, or humanitarian contexts is desirable, as is a strong understanding of gender equality and women's rights issues, particularly within the UN system or international organizations.

Languages:
Fluency in English is required for this position. Knowledge of additional languages, particularly French and/or Spanish, is considered desirable and may enhance a candidate's suitability for the role, especially in a global organization like UN Women that engages with diverse audiences.

Additional Notes:
This consultancy is part-time and home-based, with working hours compatible with Central European Time (CET). The position does not require in-person presence at UN Women offices. The organization emphasizes its commitment to diversity and inclusion, ensuring that recruitment and employment practices are free from discrimination based on race, religion, gender identity, sexual orientation, age, ability, or any other basis covered by law. UN Women has a zero-tolerance policy regarding conduct that is incompatible with its aims and objectives, including sexual exploitation and abuse, harassment, and discrimination. Selected candidates will undergo rigorous reference and background checks, including verification of academic credentials and employment history.