Mixed Migration Centre – Digital Communications Specialist

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Position Title: Mixed Migration Centre – Digital Communications Specialist
Location: Nairobi
Country: Kenya
Deadline Date:

Job Details

Job Posting Organization:
The Mixed Migration Centre (MMC) is a prominent organization dedicated to providing independent and high-quality research, analysis, and expertise on mixed migration. Established to enhance the understanding of mixed migration, MMC aims to influence global and regional migration policies positively, inform evidence-based responses for individuals on the move, and stimulate progressive discussions in public and policy debates regarding mixed migration. The organization focuses on human rights and protection for all migrants. MMC operates as a global network with regional hubs across Africa, Asia and the Pacific, Europe, and Latin America, and has a global team based in cities such as Copenhagen, Geneva, and Brussels. The MMC is governed by the Danish Refugee Council (DRC), which ensures that its work is grounded in operational realities while maintaining its independence in data, research, analysis, and policy development for various stakeholders including policymakers, practitioners, journalists, and the humanitarian sector. For more information, visit www.mixedmigration.org.

Job Overview:
The Digital Communications Specialist role is a strategic position within the Global Communications team at MMC, focusing on managing the MMC website and contributing to the development and implementation of the organization's digital communication strategy. This role is ideal for individuals with a strong technical background in website management and analytics who are eager to expand their expertise in marketing" style="border-bottom: 1px dotted #007bff !important;">digital marketing and communications. The successful candidate will be responsible for optimizing user experience on the MMC website, utilizing SEO principles, and employing analytics tools to track performance across various platforms. The position requires a proactive approach to staying updated on emerging trends and best practices in digital marketing. The Digital Communications Specialist will work closely with the Global Communications Coordinator based in Geneva and the Communications Officer in Tunis, ensuring effective publication and dissemination of MMC's content, newsletters, and social media activities.

Duties and Responsibilities:
The Digital Communications Specialist will be responsible for a variety of tasks including managing and maintaining the MMC website by updating content and ensuring its functionality and user-friendliness. They will implement technical improvements, including basic HTML/CSS adjustments and UX/UI enhancements, while monitoring website performance to optimize speed, responsiveness, and accessibility. The specialist will serve as the primary liaison with external web developers, managing updates and timelines effectively. They will track, analyze, and report on website performance, newsletter performance via MailChimp, and social media metrics using tools such as Google Analytics and Hotjar. The role involves providing data-driven recommendations based on user behavior and traffic trends, developing and managing Google Grants to enhance digital reach, and applying SEO techniques to improve visibility and organic traffic. Additionally, the specialist will assist in executing digital marketing strategies, monitor digital trends, coordinate with the communications team for content scheduling, and provide technical assistance for online events and webinars.

Required Qualifications:
Candidates must possess a degree in communication, journalism, public relations, or a related field, with a preference for studies specifically in digital communications, digital marketing, or web development. Those with degrees in other fields may be considered if they have substantial professional experience in digital communications and website management. A minimum of three years of relevant work experience in website management, particularly in maintaining and updating WordPress content, is required. Candidates should have a solid understanding of SEO principles and best practices, experience in optimizing website structure and navigation for user experience, and basic knowledge of HTML/CSS for minor adjustments. Proficiency in Google Analytics and familiarity with email marketing tools like Mailchimp are essential. Experience in social media management and the ability to track and analyze campaign performance across multiple platforms are strongly desirable. Excellent written and verbal communication skills, strong organizational abilities, and attention to detail are crucial for this role.

Educational Background:
The educational background required for this position includes a degree in communication, journalism, public relations, or a related field. Candidates with a focus on digital communications, digital marketing, or web development are preferred. However, individuals with degrees in other disciplines may be considered if they have significant professional experience in digital communications and website management, demonstrating their capability to fulfill the role's requirements effectively.

Experience:
The position requires a minimum of three years of relevant work experience in website management, particularly in maintaining and updating content on WordPress platforms. Candidates should have a proven track record of implementing SEO principles and optimizing website performance, as well as experience in enhancing user experience through effective website structure and navigation. Familiarity with analytics tools and email marketing platforms is also essential, along with experience in social media management for organizations.

Languages:
Fluency in both oral and written English is mandatory for this position. Candidates should possess excellent communication skills to effectively convey information and engage with diverse audiences. While English is the primary language required, familiarity with additional languages may be considered an asset, particularly in the context of the organization's global operations and outreach efforts.

Additional Notes:
The position offers a one-year contract with the possibility of extension, contingent upon funding and performance. It is classified under the Non-Management Band/G level and is designated as a national position. The expected availability for the role is from April 1, 202

• The duty station for this position is Nairobi, Kenya, and the reporting line is to the Global Communications Coordinator at MMC. The organization is committed to providing equal opportunities and creating an inclusive work environment, encouraging applicants from diverse backgrounds to apply. DRC emphasizes the importance of high ethical standards and professional conduct, particularly in relation to safeguarding against exploitation and abuse.