Donor Journey & Lifecycle Specialist

Job Posting Organization:
The Norwegian Refugee Council (NRC) is an independent humanitarian organization established to assist people who are forced to flee their homes due to conflict and crises. With a workforce of approximately 15,000 employees, NRC operates in 40 countries worldwide, providing life-saving assistance and long-term support to millions of individuals each year. The organization is committed to defending the rights of refugees and internally displaced persons, ensuring that they receive the necessary aid and support to rebuild their lives. NRC's mission is driven by the generous contributions of private donors, which enable the organization to deliver critical services in some of the world's most challenging environments.

Job Overview:
The Donor Journey & Lifecycle Specialist position at NRC is a pivotal role that combines fundraising, technology, donor experience, and data analytics. The successful candidate will leverage their hands-on experience with Salesforce Marketing Cloud to design and optimize donor journeys and lifecycle communications. This role is essential for enhancing donor retention, increasing donor value, and ultimately contributing to sustainable long-term funding for NRC's mission across various markets, including Norway, Sweden, Germany, and the USA. The specialist will be responsible for translating fundraising objectives into effective strategies that engage and inspire donors, ensuring that their contributions lead to meaningful impacts for those affected by war and displacement.

Duties and Responsibilities:
The primary responsibilities of the Donor Journey & Lifecycle Specialist include developing and implementing donor journeys and content products that engage regular donors across multiple languages and markets. This involves building, operationalizing, and optimizing campaigns in Salesforce Marketing Cloud, conducting A/B testing, and performing performance analysis for continuous improvement. The specialist will identify key metrics to enhance business understanding and contribute to the development of new models aimed at recruiting donors, strengthening loyalty, and increasing income. They will also be tasked with creating activities that foster donor loyalty and growth, monitoring results, and developing journeys that enhance fundraising performance. Additionally, the specialist will contribute to donor growth initiatives, manage information and analytics related to marketing automation, and produce predictive models for campaigns. They will also benchmark and analyze fundraising performance to recommend improvements and innovations.

Required Qualifications:
Candidates must possess proven experience with Salesforce Marketing Cloud and donor journeys, along with a minimum of five years of relevant experience in the field. Excellent analytical skills and the ability to present results effectively are essential. A thorough understanding of content and performance marketing is required, as well as strong communication and marketing skills, including proficiency in email marketing best practices and a donor-centric approach. Familiarity with Salesforce and Tableau, as well as knowledge of data modeling and design, is also necessary. Candidates should demonstrate documented abilities to form hypotheses based on analytical results and show a track record of improving donor lifecycle management performance. The ability to manage multiple tasks and work under tight deadlines is crucial.

Educational Background:
The ideal candidate should have a relevant educational background that supports their expertise in marketing, data analytics, or a related field. A degree in marketing, communications, business administration, or a similar discipline is preferred, as it provides the foundational knowledge necessary for understanding donor engagement strategies and marketing automation tools.

Experience:
A minimum of five years of relevant experience is required for this position. This experience should include hands-on work with Salesforce Marketing Cloud, as well as a demonstrated ability to develop and implement donor journeys and lifecycle communications. Candidates should have a proven track record of success in fundraising and donor management, showcasing their ability to analyze data and improve donor retention and value.

Languages:
Fluency in English is mandatory, as it will be the working language for this position. Proficiency in additional languages, particularly those relevant to the markets NRC operates in (such as Norwegian, Swedish, German, or other languages), would be considered an asset and beneficial for engaging with diverse donor bases.

Additional Notes:
The position is based at NRC's headquarters in Oslo, with potential opportunities to work from regional offices in Berlin and/or London. The contract duration is set for two years, with an expected travel requirement of approximately 10%. The salary and benefits are aligned with NRC's Resident salary scale, specifically at Grade 9, which includes accompanying terms and conditions. NRC is committed to diversity and equal opportunities, ensuring a workplace free from discrimination based on age, gender, religion, ethnicity, nationality, or physical ability. The organization fosters a culture of innovation and responsibility, encouraging all employees to contribute ideas and take initiative.