Online Volunteer with Digital Media Skills

Job Posting Organization:
UNICEF, established in 1946, is a United Nations agency dedicated to promoting the rights and well-being of children worldwide. With a mission to ensure that every child has the opportunity to survive, develop, and thrive, UNICEF operates in over 150 countries, advocating for children's rights and providing essential services in health, education, and protection. The organization emphasizes equity, focusing on the most disadvantaged and excluded children and families, and works to address the inequalities that violate children's rights. UNICEF's commitment to children's rights is guided by the Convention on the Rights of the Child, which serves as a universal mandate for its operations.

Job Overview:
The Online Volunteer position at UNICEF Gambia is designed to enhance the visibility and social media engagement surrounding the UNICEF @ 60 event, which commemorates six decades of UNICEF's operations in The Gambia. The volunteer will work closely with the Partnerships Manager and the Communications Officer to develop and implement a digital strategy aimed at increasing online presence through various social media platforms. This role involves creating and managing content for the event, including newsletters, social media posts, and infographics, while also monitoring engagement and analytics to assess the effectiveness of the campaigns. The volunteer will play a crucial role in ensuring that the event reaches a wide audience and effectively communicates UNICEF's mission and achievements in the country.

Duties and Responsibilities:

• Support the creation and management of the digital strategy for the UNICEF @ 60 event to enhance online presence through social media channels.
• Create, edit, and author communications related to the event for the UNICEF Gambia website and major social media accounts.
• Develop innovative strategies to drive traffic to the UNICEF Gambia website and improve its search engine rankings during the event.
• Monitor and engage with social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to promote the event.
• Oversee the social media and web-based coverage of the UNICEF @ 60 event, ensuring timely and relevant updates.
• Analyze the performance of social marketing campaigns, providing insights and lessons learned to improve future initiatives.

Required Qualifications:
The ideal candidate for the Online Volunteer position should possess strong digital media skills, including proficiency in social media management and content creation. Familiarity with graphic design tools and analytics platforms is highly desirable. The candidate should demonstrate creativity, excellent communication skills, and the ability to work collaboratively in a team environment. A passion for children's rights and a commitment to UNICEF's mission are essential.

Educational Background:
Candidates should ideally have a background in communications, marketing, digital media, or a related field. Relevant coursework or certifications in social media management, content creation, or digital marketing would be advantageous.

Experience:
While prior experience in digital media or volunteer work is beneficial, it is not strictly required. The position is open to individuals who are eager to learn and contribute to UNICEF's mission, regardless of their level of experience. A proactive attitude and willingness to take initiative will be highly valued.

Languages:
Fluency in English is mandatory, as all communications will be conducted in this language. Knowledge of local languages spoken in The Gambia would be considered an asset, enhancing the ability to engage with diverse audiences.

Additional Notes:
This is a volunteer position, and the duration of the contract is not specified. The role is part-time and can be conducted remotely, allowing for flexibility in working hours. The volunteer will gain valuable experience in digital media and communications while contributing to a significant event that celebrates UNICEF's impact in The Gambia.