Digital Marketing Strategist

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Position Title: marketing" style="border-bottom: 1px dotted #007bff !important;">Digital Marketing Strategist
Location: New York
Country: United States
Deadline Date:

Job Details

Job Posting Organization:
UNICEF, established in 1946, operates in over 190 countries and territories with a mission to save children's lives, defend their rights, and help them fulfill their potential. The organization is committed to promoting the rights of every child and offers diverse opportunities for personal and professional development. UNICEF prides itself on a culture that helps staff thrive, providing an attractive compensation and benefits package.

Job Overview:
The Digital Marketing Strategist role is situated within the Digital Strategy Section of UNICEF's Division of Global Communication and Advocacy (DGCA). This section includes teams focused on Web Editorial, Digital Governance, Social Media, and Digital Marketing. The primary purpose of this role is to support the implementation of paid marketing campaigns across various social media and search platforms. The Strategist will work under the guidance of the Digital Marketing Lead to develop and manage advertising campaigns, analyze results, coordinate budgets, and elevate the Digital Strategy Section's work with creativity and technical expertise. This position involves day-to-day management of ad campaigns and collaboration with editorial and advocacy colleagues to deliver impactful results for children globally.

Duties and Responsibilities:

• Management of paid marketing campaigns for global channels: Support strategic planning for UNICEF’s paid marketing on global digital channels, implementing, monitoring, and optimizing ad campaigns on platforms such as Facebook, Instagram, Google, YouTube, and LinkedIn. Contribute to content production for paid marketing, including writing ad copy and drafting scripts for videos.
• Monitoring and evaluation of marketing strategies: Provide detailed reports on marketing results, advising campaign leads on implications and leveraging analysis to refine marketing strategies. Stay updated on digital marketing developments and inform teams of changes to ad platforms and best practices.
• Capacity building and partnerships: Offer strategic and technical advice to UNICEF Country and Regional Offices on paid marketing, including creating guidance documents and conducting webinars. Coordinate with UNICEF’s tech partners to maximize support for paid marketing initiatives.

Required Qualifications:
Minimum requirements include a university degree in marketing, communications, or a related field. Candidates should have at least two years of experience in planning and implementing paid advertising campaigns across social media and digital channels, with hands-on experience managing these platforms. A strong technical knowledge of advertising platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google is essential, along with proven success in managing social ads to achieve communications and advocacy goals. Candidates should demonstrate clear analytical thinking, strategic vision, and a strong creative drive to generate new ideas and solve challenges. A methodical approach to project management and a deep understanding of marketing metrics and reporting are also required.

Educational Background:
Candidates must possess a university degree in marketing, communications, or a related field. This educational background is crucial for understanding the principles of digital marketing and the strategic implementation of campaigns.

Experience:
The position requires a minimum of two years of relevant work experience in planning and executing paid advertising campaigns on various digital platforms. This experience should include direct management of social media and search advertising, demonstrating the ability to achieve specific communications and advocacy goals through effective campaign strategies.

Languages:
Fluency in English, both written and spoken, is mandatory. Knowledge of another official UN language, such as Arabic, Chinese, French, Russian, or Spanish, is considered an asset and may enhance a candidate's application.

Additional Notes:
The position is full-time and may involve international recruitment. UNICEF is committed to diversity and inclusion, encouraging candidates from all backgrounds to apply. The organization offers various benefits, including paid parental leave and flexible working arrangements. Candidates with disabilities are provided reasonable accommodations, and UNICEF has a zero-tolerance policy regarding discrimination and misconduct. Background checks will be conducted for all selected candidates, and medical clearance may be required. UNICEF does not charge any fees during the recruitment process.