EF-IC-Tourism Marketing Expert

Job Posting Organization:
The job posting organization is the United Nations Development Programme (UNDP), which is a global development network advocating for change and connecting countries to knowledge, experience, and resources to help people build a better life. Established in 1965, UNDP operates in approximately 170 countries and territories, working to eradicate poverty and reduce inequalities through sustainable development. The organization focuses on various areas including democratic governance, peacebuilding, climate change, and disaster resilience, and has a significant presence in Bosnia and Herzegovina, where it aims to support the country’s development goals and enhance the quality of life for its citizens.

Job Overview:
The EF-IC-Tourism Marketing Expert position is designed to enhance the tourism marketing strategies in Bosnia and Herzegovina. The expert will be responsible for developing and implementing effective marketing campaigns that promote the country's tourism potential. This role requires a deep understanding of the tourism sector, including market trends, consumer behavior, and digital marketing strategies. The expert will work closely with local stakeholders, including government agencies, tourism boards, and private sector partners, to create a cohesive marketing strategy that aligns with national tourism objectives. The assignment duration is from August to November 2026, during which the expert will be expected to deliver measurable results and contribute to the overall growth of the tourism industry in the region.

Duties and Responsibilities:
The duties and responsibilities of the EF-IC-Tourism Marketing Expert include but are not limited to:

• Conducting comprehensive market research to identify target audiences and tourism trends.
• Developing a strategic marketing plan that outlines objectives, target markets, and key performance indicators.
• Creating engaging content for various marketing channels, including social media, websites, and print materials.
• Collaborating with local tourism stakeholders to ensure alignment of marketing efforts.
• Monitoring and analyzing the effectiveness of marketing campaigns and making necessary adjustments.
• Providing training and support to local tourism operators on best marketing practices.
• Reporting on progress and outcomes to UNDP and other relevant stakeholders.
• Ensuring that all marketing activities comply with UNDP guidelines and standards.

Required Qualifications:
The ideal candidate for the EF-IC-Tourism Marketing Expert position should possess the following qualifications:

• Proven experience in tourism marketing or a related field, with a strong portfolio of successful campaigns.
• Excellent communication and interpersonal skills, with the ability to work collaboratively with diverse stakeholders.
• Strong analytical skills to assess market trends and campaign performance.
• Proficiency in digital marketing tools and platforms, including social media, SEO, and email marketing.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of the tourism landscape in Bosnia and Herzegovina is highly desirable.

Educational Background:
Candidates should have a minimum of a bachelor’s degree in marketing, tourism management, business administration, or a related field. A master’s degree or additional certifications in tourism marketing or digital marketing would be an advantage.

Experience:
The position requires at least 5 years of relevant professional experience in tourism marketing or a related field. Experience working with international organizations or in a consultancy role is preferred. Familiarity with the tourism sector in Bosnia and Herzegovina will be considered a significant asset.

Languages:
Fluency in English is mandatory, both written and spoken. Knowledge of local languages, such as Bosnian, Croatian, or Serbian, is considered an advantage but not mandatory. Proficiency in other languages relevant to the tourism market may also be beneficial.

Additional Notes:
This position is offered as an individual contractor role, with a contract duration from August to November 202

• The expert will be expected to work full-time during this period, and the position is open to both national and international candidates. Compensation will be commensurate with experience and qualifications, and additional benefits may be provided as per UNDP policies.