Senior Social Media Specialist

Job Posting Organization:
Save the Children Australia is a prominent non-profit organization dedicated to improving the lives of children and communities in need. Established with a mission to ensure that every child has the opportunity to grow up healthy, educated, and safe, Save the Children Australia operates in multiple countries, providing vital support and advocacy for children's rights. The organization employs a diverse team of passionate individuals who are committed to making a meaningful impact. With a focus on collaboration and innovation, Save the Children Australia strives to create lasting change through various programs and initiatives.

Job Overview:
The Senior Social Media Specialist will play a crucial role in leading and evolving Save the Children's social media presence in Australia. This position is designed for an experienced social media professional who is adept at balancing strategic planning with hands-on execution. The specialist will be responsible for developing and implementing effective social media strategies that resonate with audiences and drive engagement. This role requires a deep understanding of social media dynamics, audience behavior, and content creation. The specialist will work closely with various teams, including fundraising, advocacy, and media, to ensure that the organization's messaging is consistent, impactful, and aligned with its mission. The position offers the opportunity to influence key decisions, shape the organization's online narrative, and contribute to meaningful campaigns that support children and communities in need.

Duties and Responsibilities:
The Senior Social Media Specialist will be responsible for a wide range of duties, including but not limited to:

• Developing and executing comprehensive social media strategies that enhance Save the Children's brand visibility and engagement.
• Creating and curating compelling, audience-focused content across various social media platforms, including text, images, and videos.
• Managing a proactive social content calendar to ensure a steady flow of relevant and engaging posts.
• Analyzing social media performance metrics to assess the effectiveness of campaigns and identify areas for improvement.
• Advising senior leaders and stakeholders on best practices for social media engagement and strategy.
• Engaging with the online community, responding to inquiries, and fostering relationships with followers.
• Staying updated on social media trends and emerging platforms to leverage new opportunities for engagement.
• Collaborating with internal teams to identify and promote stories that align with the organization's mission and objectives.

Required Qualifications:
Candidates for the Senior Social Media Specialist position should possess a robust set of qualifications, including:

• Proven experience in social media management, with a track record of growing channels and enhancing audience engagement.
• Strong skills in content creation, including writing, graphic design, and video production.
• Ability to analyze data and derive insights to inform social media strategies and improve performance.
• Excellent communication skills, both written and verbal, with the ability to influence and engage stakeholders at all levels.
• A proactive and curious mindset, with the initiative to identify and act on opportunities without waiting for direction.
• Strong organizational skills, capable of managing multiple projects and priorities in a fast-paced environment.

Educational Background:
A bachelor's degree in communications, marketing, public relations, or a related field is required for this position. Additional certifications in social media management or digital marketing are advantageous and will be considered favorably during the selection process.

Experience:
The ideal candidate should have a minimum of 3-5 years of experience in social media management or a related field. Experience working within the non-profit sector or with organizations focused on social impact is highly desirable. Candidates should demonstrate a history of successfully developing and implementing social media strategies that drive engagement and support organizational goals.

Languages:
Fluency in English is mandatory for this position. Proficiency in additional languages is considered a plus and may enhance the candidate's application, particularly if those languages are relevant to the communities served by Save the Children Australia.

Additional Notes:
This position offers flexible hybrid working arrangements, allowing for a combination of remote and in-office work. The role is full-time, and candidates are encouraged to apply regardless of their background, as Save the Children Australia is committed to diversity and inclusion in the workplace. The organization provides comprehensive employee benefits, including salary packaging, additional leave options, and support for employee wellbeing. All employees must undergo a National Police Check and a Working with Children Check as part of the organization's commitment to child safety.