Digital Consumer Experience Manager

Job Posting Organization:
Viya Health Enterprise Ltd is a private company focused on addressing the needs of women throughout their sexual and reproductive health journey. The organization is dedicated to eliminating barriers to trusted information, quality products, and essential services, ensuring that women can access the support they need with ease and confidence. Viya Health aims to empower women to make informed choices that enhance their health and wellness by expanding options and addressing challenges related to accessibility. The company envisions creating a seamless and supportive experience for women by leveraging an omnichannel strategy that combines innovative digital platforms with a deeply consumer-centered approach to improve reproductive health outcomes across the communities it serves.

Job Overview:
The Digital Consumer Engagement Manager will lead the execution of Viya Health's digital consumer strategy across the Nigerian market. This role is commercially grounded and consumer-obsessed, blending marketing" style="border-bottom: 1px dotted #007bff !important;">digital marketing, content strategy, community growth, omnichannel execution, and performance analytics to deliver seamless, culturally resonant consumer experiences. Nigeria is one of Viya's most strategically significant markets, characterized by a digitally connected, diverse consumer base, a maturing e-commerce and health-tech landscape, and high consumer expectations for brand experience. The successful candidate will possess deep knowledge of the Nigerian consumer, strong digital fluency, and the leadership presence to drive results across a complex, multi-stakeholder environment. The role requires a hands-on executor and strategic thinker who can translate global frameworks into local impact and is ready to grow into broader regional leadership as Viya scales across Nigeria.

Duties and Responsibilities:
The key responsibilities of the Digital Consumer Experience Manager include localizing and implementing Viya's consumer experience strategy for the Nigerian market, ensuring a seamless journey across all touchpoints, both digital and physical. The manager will own the omnichannel ecosystem map for Nigeria, ensuring the end-to-end consumer journey remains coherent and friction-free across all channels. They will map consumer journeys, identify friction points, and collaborate with various teams to drive resolution. The manager will also monitor trends in digital health and consumer tech, input into the Africa regional and global consumer experience strategy, and coordinate with regulatory teams to ensure compliance. Additionally, they will lead digital marketing campaigns, implement brand strategies, manage the digital ecosystem, oversee content and community strategies, build consumer insights capabilities, and collaborate cross-functionally to drive outcomes.

Required Qualifications:
Candidates must possess a Bachelor's degree in Marketing, Communications, Business, or a related field, with a postgraduate qualification being advantageous. A minimum of 5 years of experience in digital marketing, consumer experience, or a related discipline is required, preferably in a consumer-facing or women's health/digital health environment. Demonstrable experience working in the Nigerian market is essential, along with strong technical proficiency with tools such as Meta Business Suite, Google Analytics, and WordPress. Hands-on experience with campaign execution and a proven track record in content strategy and digital storytelling are also necessary. Experience managing vendor and agency relationships is important, and experience in healthcare or women's health is a strong advantage.

Educational Background:
The educational background required for this position includes a Bachelor's degree in Marketing, Communications, Business, or a related field. A postgraduate qualification is considered advantageous, indicating a higher level of expertise and knowledge in relevant areas.

Experience:
The position requires a minimum of 5 years of experience in digital marketing, consumer experience, or a related discipline. Candidates should have demonstrable experience working in the Nigerian market, with a strong understanding of local consumer behavior, digital adoption patterns, and cultural nuances. Experience in healthcare, digital health, or women's health is a strong advantage, as is hands-on experience with campaign execution and performance analysis.

Languages:
While the job description does not specify mandatory languages, proficiency in English is likely essential given the location and nature of the role. Additional local languages may be beneficial for engaging with diverse consumer segments in Nigeria.

Additional Notes:
The position is based in Nigeria and may involve up to 30% field support. The role reports to the Digital Consumer Experience and Ecosystem Lead. Viya Health is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of various personal characteristics. The job description indicates that this is not an exhaustive list of all tasks expected of the incumbent, and Viya Health reserves the right to revise job profiles based on changes to required responsibilities.