Digital and DRTV Fundraising Data Analyst

Job Posting Organization:
The job is posted by UNHCR Korea, which is part of the United Nations High Commissioner for Refugees. UNHCR was established in 1950 and has since been dedicated to protecting the rights and well-being of refugees. The organization operates in over 130 countries and employs thousands of staff members worldwide, focusing on providing assistance and support to those forced to flee their homes due to conflict or persecution. UNHCR Korea specifically aims to enhance fundraising efforts to support its mission, with a significant focus on digital and direct response fundraising strategies.

Job Overview:
The Digital and DRTV Fundraising Data Analyst position is crucial for the UNHCR Korea's fundraising strategy, particularly in the context of a competitive and saturated market. The role is designed to support the Digital and Direct Response TV fundraising program, which is expected to be a major growth driver for the organization. The analyst will assist in data analysis and infrastructure development to optimize fundraising efforts, aiming to expand the donor base through innovative digital and TV media strategies. This position is pivotal in transitioning the fundraising programs from a 'prepare' pathway to an 'accelerate' pathway by 2025, ensuring that the organization can effectively raise over $80 million in the coming years.

Duties and Responsibilities:
The duties and responsibilities of the Digital and DRTV Fundraising Data Analyst include supporting the consolidation and development of fundraising and KPI data, creating dashboards and custom reports for marketing optimization, and providing in-depth analysis reports on media and content performance. The analyst will also assist in planning, developing, and executing fundraising strategies based on data insights. Additionally, the role involves building data tracking infrastructure, managing Google Analytics and Google Tag Manager accounts, ensuring data accuracy, and troubleshooting issues. The analyst will maintain local campaign servers and donation landing pages, manage partnerships with media agencies and suppliers, and perform various administrative tasks related to procurement and vendor management.

Required Qualifications:
Candidates must possess a high school diploma or a university degree in marketing, advertising, or communication. A minimum of 2 years of relevant experience is required for those with a high school diploma, or 1 year for those with a bachelor's degree or higher. Experience in digital marketing is essential, with a preference for candidates who have worked as web service planners, digital data analysts, or project managers in online platforms or media. Key competencies include establishing digital marketing platforms, fundraising experience, knowledge of Google Analytics and other tracking tools, and proficiency in Microsoft Office software. Excellent written and verbal communication skills in both Korean and English are mandatory, along with a genuine interest in humanitarian activities and international organizations.

Educational Background:
The educational background required for this position includes a completion of a high school diploma, with a preference for candidates holding a university degree in relevant fields such as marketing, advertising, or communication. This educational foundation is essential for understanding the complexities of digital marketing and fundraising strategies.

Experience:
The position requires a minimum of 2 years of relevant work experience for candidates with a high school diploma, or 1 year for those with a bachelor's degree or higher. At least 1 year of experience specifically in digital marketing is necessary, with a preference for candidates who have prior experience as web service planners, digital data analysts, or project managers in online platforms or media.

Languages:
The mandatory languages for this position are English and Korean. Proficiency in both languages is essential for effective communication within the organization and with external partners. Additional languages may be considered beneficial but are not required.

Additional Notes:
This position is classified under the UNOPS LICA5 category and is expected to start on July 1, 202

• The role is not home-based and will require the individual to work in a combination of office and flexible environments, adhering to UNHCR Korea's guidelines. The position does not require a functional clearance and is focused on full-time engagement.