Global Framework Change and Marketing Leader

Job Advertisement

Position Title: Global Framework Change and Marketing Leader
Location: Arlington
Country: USA
Deadline Date:

Job Details

Job Posting Organization:
Ashoka is a global association of leading social entrepreneurs, established 35 years ago. The organization has a network of over 4,000 Ashoka Fellows who are implementing solutions to human and environmental challenges across 95 countries. Ashoka's mission is to enable everyone to become a changemaker by fostering the qualities that define social entrepreneurship. They focus on building and activating networks to create fundamental changes in the experiences of children and young people, promoting collaborative entrepreneurship.

Job Overview:
The Global Framework Change and Marketing Leader at Ashoka will be responsible for leading initiatives that shift societal mindsets towards recognizing and fostering changemaker qualities. This role involves developing a storytelling framework that highlights the importance of youth and citizen agency, as well as leading marketing efforts that align with Ashoka's vision. The leader will engage with movement partners to advance initiatives like 'Lead Young' and 'Everyone a Changemaker', ensuring that Ashoka's narrative is effectively communicated and resonates with both internal teams and external partners. The position requires a deep understanding of how to create and sustain movement marketing strategies that can influence societal norms and behaviors.

Duties and Responsibilities:

• Develop a regional/global storytelling framework that encourages sharing impactful stories demonstrating the shift towards youth and citizen agency.
• Lead movement marketing efforts to build cohesive strategies with partners to advance framework change initiatives.
• Ensure that Ashoka's narrative aligns with its vision and empowers both internal teams and external partners.
• Launch and nurture media strategies that align with Ashoka’s framework, cultivating relationships with key influencers, media, and publishers.
• Identify opportunities for partnerships with aligned actors to raise awareness of Ashoka and its vision.
• Help build Ashoka's global marketing and communications capacity within a team-oriented structure.

Required Qualifications:
The ideal candidate will possess at least 15 years of relevant experience and demonstrate the following skills:

• Ability to create a strategic movement marketing communications architecture.
• Proven track record in establishing strong media relationships.
• Experience in identifying partnership opportunities that align with Ashoka's mission.
• Capability to enhance Ashoka's global marketing and communications capacity within a collaborative team environment.
• Strong entrepreneurial or intrapreneurial spirit, with a history of taking initiative and ownership in previous roles.

Educational Background:
While specific educational requirements are not detailed, candidates are expected to have a strong intellectual background that supports their understanding of social entrepreneurship and changemaking. A degree in marketing, communications, social sciences, or a related field may be beneficial.

Experience:
Candidates should have a minimum of 15 years of experience in relevant fields, demonstrating a history of leading successful marketing and communications initiatives, particularly in social entrepreneurship or related sectors. Experience in movement building and storytelling is highly valued.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential given the global nature of the role. Additional languages may be advantageous, especially those relevant to Ashoka's international operations.

Additional Notes:
This position is based in Arlington, Virginia, USA, and offers a competitive salary range of $145K-$150K, along with a 10% performance pay. Major institutional contributions may qualify for an equity bonus of up to $33K, payable over three years. The organization provides a full benefits package, flexible scheduling, and compensatory time. Ashoka is committed to diversity and encourages applications from candidates of all backgrounds.