Sr. Director Product Marketing

Job Advertisement

Position Title: Sr. Director Product Marketing
Location: Dallas
Country: United States
Deadline Date: Not specified

Job Details

Job Posting Organization:
The American Heart Association (AHA) was founded in 1924 and has since made significant strides in reducing cardiovascular disease deaths. The organization is dedicated to addressing major health challenges and is focused on ensuring a healthier future for all. With a mission to empower individuals to respond effectively in emergencies, AHA operates nationally and has a diverse workforce committed to diversity, equity, and inclusion. The organization offers various resources for employee development and well-being, including Heart U, its corporate university, and a range of benefits to support work-life harmonization.

Job Overview:
The Sr. Director of Product Marketing will play a crucial role in the Emergency Cardiovascular Care (ECC) department, leading the design and implementation of the AHA's lay-responder product portfolio. This position is pivotal in achieving the ambitious goal of doubling survival rates from out-of-hospital cardiac arrests by 203

• The director will be responsible for guiding product development, creating go-to-market strategies, and directing marketing campaigns aimed at both corporate and community markets. The role requires collaboration with various internal teams and external partners to execute impactful multi-channel marketing campaigns, ensuring the AHA's brand remains a leader in quality training solutions. The ideal candidate will balance legacy products with innovative market disruptors, driving significant growth in market share.

Duties and Responsibilities:

• Develop and implement a marketing strategic plan to achieve a $50 million annual revenue goal through product sales and royalties.
• Coordinate with National and Regional Corporate Relations to enhance CPR sponsorships and training outcomes.
• Create a portfolio strategy to increase lay-responder training and improve layperson response rates for out-of-hospital cardiac arrests.
• Manage the marketing budget effectively.
• Execute multi-channel marketing campaigns, including email, paid media, events, and social media.
• Utilize data-backed decisions to modify strategies based on market research and analytics.
• Collaborate with the Healthcare training portfolio lead to strengthen brand loyalty.
• Work with eCommerce and Digital Product leads to enhance product sales and user experience.
• Serve as the business owner for products within the Health & Safety portfolio, aligning product vision with AHA goals. 1
• Participate in strategic campaigns and coordinate mission-based initiatives with the national communications team. 1
• Integrate equity and advocacy into all marketing efforts.

Required Qualifications:

• Bachelor's degree or equivalent experience in marketing, digital marketing, communications, advertising, or product management.
• Minimum of five years of experience managing integrated marketing programs.
• Five years of project management experience, handling multiple projects simultaneously.
• Strong organizational skills and ability to work independently.
• Excellent narrative development and presentation skills.
• Proven experience in digital asset production and creative processes.
• Successful track record in executing integrated marketing campaigns and managing end-to-end marketing plans.
• Familiarity with CRM platforms and direct marketing.
• Preferred experience with Salesforce, Canva, Ceros, and Brand folder. 1
• Experience in eCommerce marketing is a plus. 1
• Understanding of health equity and commitment to advancing it.

Educational Background:
A bachelor's degree in marketing, digital marketing, communications, advertising, or product management is required. Equivalent work experience may also be considered.

Experience:
Candidates should have at least five years of experience in managing marketing programs that involve integrated marketing and communications, as well as five years of project management experience. This includes the ability to manage multiple projects concurrently and a proven track record of developing and executing successful marketing campaigns.

Languages:
While the job description does not specify mandatory languages, proficiency in English is implied as essential for communication and presentation purposes. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This is a full-time position based in Dallas, TX, with the option to work remotely. The expected salary range is between $125,000 and $155,000, depending on experience. The AHA offers a comprehensive benefits package, including medical, dental, vision, and life insurance, as well as a robust retirement program. Employees are entitled to a minimum of 16 days of Paid Time Off (PTO) per year, increasing with seniority, and 12 paid holidays annually. The organization also provides tuition assistance for employees seeking further education.