Digital Asset Management Manager

Job Advertisement

Position Title: Digital Asset Management Manager
Location: Dallas
Country: United States
Deadline Date: 2/20/2025

Job Details

Job Posting Organization:
The American Heart Association (AHA) was founded in 1924 and has since made significant strides in reducing cardiovascular disease deaths by half. The organization is dedicated to addressing major health challenges and is committed to ensuring a healthier future for all. With a mission to be a relentless force for a world of longer, healthier lives, the AHA operates across various sectors, focusing on diversity, equity, and inclusion. The organization has a robust workforce and offers numerous resources to support its employees, including training and development opportunities.

Job Overview:
The Digital Asset Management Manager will play a pivotal role in overseeing and optimizing the American Heart Association’s Digital Asset Management (DAM) system. This position is essential for ensuring that digital assets are organized, accessible, and governed effectively. The manager will be responsible for driving the adoption of the DAM system across various teams, ensuring that users are trained and equipped to utilize the system efficiently. The ideal candidate will have a strong background in managing DAM platforms, implementing best practices, and enhancing user engagement. This role is remote, allowing for flexibility in work arrangements while contributing to the AHA's mission.

Duties and Responsibilities:
The responsibilities of the Digital Asset Management Manager include:

• Overseeing the administration, maintenance, and optimization of the AHA’s DAM system (Bynder).
• Developing and enforcing metadata structures, taxonomy, tagging, and naming conventions for efficient asset retrieval.
• Providing training and ongoing support to internal teams to enhance DAM adoption and usability.
• Monitoring system performance, troubleshooting issues, and coordinating with vendors or IT teams as necessary.
• Establishing and maintaining governance policies to ensure brand consistency, compliance, and proper usage rights.
• Conducting regular audits to ensure assets are up to date, properly categorized, and compliant with licensing agreements.
• Collaborating with the National Marketing Communications Department and other cross-functional teams to streamline asset workflows.
• Maintaining department credibility across a heavily matrixed environment by developing strategic relationships.
• Identifying and executing strategic needs to evolve the DAM system based on business goals and user feedback. 1
• Communicating DAM updates and strategy across leadership and key stakeholders to align goals and drive adoption. 1
• Gathering feedback from stakeholders to continuously improve the DAM system and processes. 1
• Staying current with industry trends and advancements in digital asset management technology.

Required Qualifications:
The required qualifications for the Digital Asset Management Manager position include:

• A Bachelor’s Degree or equivalent experience.
• A minimum of three (3) years of experience managing a DAM system, with experience in Bynder DAM being a plus.
• Five (5) years of experience in a related field is preferred.
• Proven experience in leading and implementing a successful marketing asset management strategy.
• Strong understanding of metadata structures, taxonomy, and digital asset workflows.
• Experience in training users and driving the adoption of digital tools across an organization.
• Excellent organizational skills with a strong attention to detail.
• Familiarity with creative file formats, licensing rights, and brand compliance best practices.
• Ability to collaborate effectively with various business teams and functions such as creative, marketing, communications, IT, and operations teams. 1
• Strong critical thinking skills and adaptability to evolving business needs.

Educational Background:
Candidates must possess a Bachelor’s Degree or equivalent experience in a relevant field. This educational background is essential for understanding the complexities of digital asset management and the strategic implementation of marketing asset management strategies.

Experience:
The position requires a minimum of three (3) years of experience managing a Digital Asset Management system, with a preference for candidates who have five (5) years of experience in a related field. Experience with Bynder DAM is considered a significant advantage, as it indicates familiarity with the specific tools and processes used in the role. Additionally, candidates should have a proven track record of leading successful marketing asset management strategies and driving user adoption of digital tools.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential for effective communication within the organization. Additional language skills may be beneficial, particularly in diverse teams or when collaborating with international partners.

Additional Notes:
This position is full-time and remote, allowing for flexibility in work arrangements. The expected pay range for this role is between $85,000 and $95,000, commensurate with experience. The American Heart Association offers a comprehensive benefits package, including medical, dental, vision, disability, and life insurance, as well as a robust retirement program with employer matching. Employees also have access to professional development opportunities, including tuition assistance and participation in Employee Resource Groups. The organization emphasizes work-life harmonization, providing a minimum of 16 days of Paid Time Off (PTO) per year, which increases with seniority, along with 12 paid holidays annually.