Brand Marketing Manager

Job Advertisement

Position Title: Brand Marketing Manager
Location: Dallas, remote
Country: United States
Deadline Date: Not specified

Job Details

Job Posting Organization:
The American Heart Association (AHA) was founded in 1924 and has since made significant strides in reducing cardiovascular disease deaths by half. The organization is dedicated to addressing the most pressing health challenges and is committed to ensuring a healthier future for all. With a mission to be a relentless force for a world of longer, healthier lives, the AHA operates in various countries and employs a diverse workforce that reflects its commitment to diversity, equity, and inclusion.

Job Overview:
The Brand Marketing Manager position at the American Heart Association involves overseeing the development and execution of brand asset standards and marketing plans aimed at advancing the organization's market objectives and impact goals. This role requires collaboration with various cross-functional teams, including Business Unit, Communications, Research, Science, Digital, and Social, to engage the public through paid, owned, and earned marketing activities. The manager will be responsible for analyzing the results of marketing plans and ensuring that all marketing efforts align with the organization's strategic goals. Strong project management and communication skills are essential for success in this role, which reports directly to the Vice President of National Brand Marketing.

Duties and Responsibilities:
The duties and responsibilities of the Brand Marketing Manager include researching and recommending marketing strategies that align with public health and business objectives, overseeing compliance with brand standards, managing content related to the Association’s BrandHub, conducting market analysis, and developing integrated marketing plans. The manager will lead marketing campaign project management, ensuring effective planning, execution, and measurement of campaigns. This includes collaborating with internal and external teams, analyzing campaign performance, and implementing tests to optimize advertising efforts. The role also involves building and managing relationships with stakeholders to fulfill marketing plans and meet business needs.

Required Qualifications:
Candidates must possess a Bachelor’s Degree or equivalent work experience in Business Administration, Public Health, or Marketing. A minimum of three to five years of relevant work experience is required, along with familiarity with project management frameworks and platforms. Experience in executing integrated marketing campaigns and understanding brand standards across various marketing communications is essential. Strong leadership skills, the ability to influence across all levels, and excellent communication skills are also necessary for this position.

Educational Background:
The educational background required for this position includes a Bachelor’s Degree in a relevant field such as Business Administration, Public Health, or Marketing. Equivalent work experience may also be considered in lieu of a formal degree.

Experience:
The position requires three to five years of work-related experience, particularly in project management and executing integrated marketing campaigns. Candidates should have experience working with multiple vendors and managing critical timelines and project requirements.

Languages:
While the job description does not specify mandatory languages, proficiency in English is implied as essential for communication within the organization. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This is a full-time position with an expected pay range of $80,000 to $85,000, commensurate with experience. The American Heart Association offers a comprehensive benefits package, including medical, dental, vision, and life insurance, as well as a robust retirement program. Employees are entitled to a minimum of 16 days of Paid Time Off (PTO) per year, increasing with seniority, and 12 paid holidays. The organization also provides tuition assistance for employees seeking further education related to their current roles or future positions. The AHA is committed to work-life harmonization and offers various resources to support employee well-being.