Director, Audience and Donor Strategy

Job Advertisement

Position Title: Director, Audience and Donor Strategy
Location: New York, NY
Country: United States of America
Deadline Date:

Job Details

Job Posting Organization:
The International Rescue Committee (IRC) is a prominent humanitarian organization founded in 1933 at the behest of Albert Einstein. It operates in over 40 countries and 29 U.S. cities, focusing on restoring health, safety, education, economic wellbeing, and empowerment to individuals affected by conflict and disaster. The IRC employs a large workforce dedicated to delivering impactful solutions that help millions regain control over their lives and strengthen their communities. The organization is committed to humanitarian principles and aims to create a better future for those in need.

Job Overview:
The IRC’s External Relations team is responsible for marketing, fundraising, brand stewardship, and communications to support the organization’s mission. The Mass Markets USA (MMUSA) program plays a crucial role in raising over $70 million annually in unrestricted revenue within the U.S. market. The Director of Audience and Donor Strategy will be tasked with developing and implementing strategies to maximize lifetime net revenue from key retention audiences, including mid-level donors, bridge donors, sustainers, and planned giving prospects. This position requires collaboration with global Mass Markets leaders, innovative thinking, budget oversight, and leadership of a team of fundraisers to achieve ambitious revenue growth.

Duties and Responsibilities:
The Director will lead and inspire a team of fundraisers, fostering a collaborative and results-oriented culture. Responsibilities include operationalizing fundraising objectives, mentoring team members, meeting an annual revenue budget exceeding $50 million, and developing a planned giving marketing program. The Director will partner with other leaders to design audience-led strategies that enhance donor retention and engagement. They will also lead the development of a comprehensive omnichannel strategy to engage key audiences through personalized approaches, optimize revenue growth, manage annual budgeting and reforecasting, and collaborate with internal teams to ensure alignment across fundraising initiatives. Performance analysis will involve tracking KPIs, analyzing fundraising metrics, and developing actionable insights to improve donor journeys. The Director will also ensure compliance with regulations and uphold ethical standards in fundraising activities.

Required Qualifications:
Candidates must possess a Bachelor’s Degree in fundraising, marketing, communications, or a related field, or have at least 10 years of nonprofit mass marketing fundraising experience in progressively advanced roles. Demonstrated experience managing donor audiences or fundraising channels is essential, with a preference for experience in monthly giving. At least five years of experience in staff management, focusing on team building and talent development, is required. Strong collaboration skills, a passion for fundraising, and the ability to develop strategies and business cases are also necessary.

Educational Background:
A Bachelor’s Degree in a relevant field such as fundraising, marketing, communications, or liberal arts is preferred. The educational background should support the candidate's ability to engage in strategic planning and execution within the fundraising domain.

Experience:
The position requires at least 10 years of experience in nonprofit mass marketing fundraising, with a proven track record of progressively advanced roles. Candidates should have substantial experience managing donor audiences or fundraising channels, particularly in monthly giving, and at least five years of experience in managing staff with a focus on team development.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential for effective communication. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
The working environment is standard office-based, with some domestic and international travel required, up to 20%. The role may allow for full or part-time remote work, with part-time remote employees potentially required to share workspace. Compensation is based on various factors, including labor market conditions, job type, and individual candidate experience. The IRC offers a comprehensive benefits package for U.S. employees, including sick time, retirement savings plans, paid holidays, paid time off, insurance options, and an Employee Assistance Program. The organization emphasizes a commitment to professional conduct, gender equality, diversity, and inclusion, ensuring a respectful and safe work environment.