National Vice President, Brand Marketing

Job Advertisement

Position Title: National Vice President, Brand Marketing
Location: Dallas
Country: United States
Deadline Date: Not specified

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke, with a mission to be a relentless force for a world of longer, healthier lives. Established over a century ago, the AHA has grown to become a prominent health organization with a presence in numerous countries. The AHA employs thousands of individuals across various roles and is committed to health equity, ensuring that everyone has the opportunity for a full, healthy life. The organization is known for its focus on diversity, equity, and inclusion, and it actively engages in community outreach and education to promote cardiovascular health.

Job Overview:
The National Vice President, Brand Marketing will play a crucial role in shaping the marketing strategies for the American Heart Association and the American Stroke Association. This position is responsible for developing integrated marketing strategies and plans that engage various audiences and business units. The VP will oversee teams that manage marketing communications planning, reporting, data analytics, and social media initiatives. The role requires collaboration with cross-functional teams to enhance the Association's presence in the marketplace, driving brand relevance and mission impact. The VP will also lead the implementation of brand strategies and identity efforts, ensuring adherence to brand standards and guidelines across the organization. This position is pivotal in positioning the Association as a leading health partner and requires a strategic mindset to deepen relationships with stakeholders.

Duties and Responsibilities:

• Oversee enterprise brand strategies and campaigns, ensuring alignment with organizational goals and mission impact.
• Lead and inspire a team of marketing professionals to achieve both short-term and long-term marketing objectives.
• Evolve the Association’s brand identity and standards, providing training and coaching for consistent messaging.
• Collaborate with stakeholders to refine brand strategy, architecture, messaging, and creative visualizations.
• Track brand equity, reporting on performance and optimizing strategies based on insights.
• Work with cross-functional leaders to achieve organizational goals and scale growth initiatives.
• Transform the marketing function with an externally focused mindset, enhancing customer engagement.
• Innovate and test new platforms and technologies to increase community engagement and improve customer journeys.
• Provide strategic counsel across the Association, leading change management and leadership development efforts. 1
• Increase engagement and reach across programs and initiatives by overseeing brand implementation and media strategies. 1
• Stay updated on marketing trends and technologies, driving continuous improvement in marketing processes and systems.

Required Qualifications:

• A minimum of twelve (12) years of marketing and brand experience in relevant sectors such as consumer packaged goods, healthcare, non-profit, or communications.
• At least five (5) years of experience in leading and managing large marketing teams.
• Proven ability to translate vision into actionable strategies and campaigns across various media channels.
• Strong financial acumen with experience in P&L management, budgeting, and strategic planning.
• Exceptional leadership and people management skills, with the ability to foster a collaborative environment.
• Superior written and verbal communication skills, capable of engaging with diverse stakeholders effectively.
• Experience in negotiating and managing partnerships with agencies and external organizations.

Educational Background:
A bachelor’s degree in marketing, communications, business administration, or a related field is required. An advanced degree (MBA or similar) is preferred, as it may enhance the candidate's qualifications for strategic leadership in marketing.

Experience:
Candidates should possess extensive experience in marketing and brand management, with a strong track record of success in leading marketing initiatives and teams. Experience in the non-profit sector or with health-related organizations is highly desirable, as it aligns with the mission of the American Heart Association.

Languages:
Fluency in English is mandatory. Proficiency in additional languages is considered a plus, as it may enhance communication with diverse communities and stakeholders.

Additional Notes:
This is a full-time position with the possibility of remote work within the U.S. The expected salary range for this role is between $160,000 and $180,000, commensurate with experience. The American Heart Association offers a comprehensive benefits package, including medical, dental, and vision insurance, retirement plans, paid time off, and professional development opportunities. The organization is committed to work-life harmonization and provides resources to support employee well-being.