Senior Marketing Analyst

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Position Title: marketing-analyst" style="border-bottom: 1px dotted #007bff !important;">Senior Marketing Analyst
Location: Dallas
Country: United States
Deadline Date: Apply timely not to miss an opportunity.

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke, with a mission to be a relentless force for a world of longer, healthier lives. Established in 1924, the AHA has grown to become a prominent health organization with a presence in all 50 states and numerous countries worldwide. The organization employs thousands of individuals who are committed to advancing cardiovascular health and reducing health disparities. The AHA is known for its focus on research, education, and advocacy, and it actively engages in community programs to promote health equity and improve health outcomes for all individuals, regardless of their background.

Job Overview:
The Senior Marketing Analyst position at the American Heart Association is designed for a highly analytical individual who thrives in a fast-paced environment. This role involves analyzing data to identify marketing and revenue growth opportunities while collaborating with cross-functional teams to implement and track effective marketing strategies. The analyst will be responsible for designing analytical dashboard solutions, managing data management applications, and assessing emerging social and digital media trends. The position requires a strategic mindset to convert insights from data into actionable growth strategies, as well as excellent communication skills to present findings to executive leadership. The AHA emphasizes a culture of diversity, equity, and inclusion, and the successful candidate will play a crucial role in shaping the future of health and hope for everyone, everywhere.

Duties and Responsibilities:
The Senior Marketing Analyst will have a comprehensive set of responsibilities, including:

• Collaborating with executive staff to design and implement analytical dashboard solutions that provide insights into marketing performance.
• Managing data management applications and ensuring accurate digital data collection processes.
• Analyzing campaign results and recommending strategies based on emerging social and digital media trends.
• Preparing PowerPoint presentations that translate complex business questions into meaningful analytics for stakeholders.
• Conducting advanced data analysis to develop growth strategies that align with business, marketing, and revenue objectives.
• Assisting MarComm leaders in setting clear objectives and KPIs, and consistently monitoring data to provide insights to business leaders.
• Performing statistical analysis and presenting findings to executive leadership and internal clients.
• Creating data-driven business development strategies and communicating results effectively.
• Establishing standardized reporting analytics processes and dashboards to monitor data quality and integration. 1
• Analyzing customer data to ensure alignment with marketing programs and managing customer segmentation strategies. 1
• Collaborating cross-functionally to identify target audiences and improve message targeting for campaigns.

Required Qualifications:
The ideal candidate for the Senior Marketing Analyst position should possess the following qualifications:

• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Proficiency in statistical analysis methods, including logistic and linear regression, customer segmentation, and multilevel analysis.
• Experience with data visualization tools such as Tableau, Lookr, and Sprinklr.
• Familiarity with data management applications and programming languages such as Python and Alteryx.
• Excellent communication skills, both written and verbal, to effectively present findings to executive leadership.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• A strategic mindset with a focus on achieving business objectives through data-driven decision-making.

Educational Background:
Candidates for the Senior Marketing Analyst position should have a bachelor's degree in marketing, business, statistics, or a related field. A master's degree or additional certifications in data analysis or marketing analytics is preferred but not mandatory. The educational background should provide a solid foundation in marketing principles, data analysis techniques, and statistical methods.

Experience:
The position requires a minimum of 5 years of experience in marketing analytics, data analysis, or a related field. Candidates should have a proven track record of successfully analyzing data to drive marketing strategies and revenue growth. Experience in the non-profit sector or with health-related organizations is a plus, as it demonstrates an understanding of the unique challenges and opportunities in this field.

Languages:
Proficiency in English is mandatory for this position. Additional language skills, particularly in Spanish or other languages commonly spoken in diverse communities, are considered a plus and may enhance the candidate's ability to engage with a broader audience.

Additional Notes:
This is a full-time position based in Dallas, Texas. The American Heart Association offers a competitive compensation package, including a base salary that is regularly reviewed to ensure market competitiveness. Employees are rewarded for their performance through merit increases and incentive programs. The organization provides a comprehensive benefits package, including medical, dental, vision, disability, and life insurance, as well as a robust retirement program with employer matching. Employees also benefit from professional development opportunities, work-life harmonization policies, and tuition assistance for further education. The AHA is committed to fostering a diverse and inclusive workplace and encourages applicants from all backgrounds to apply.