Communications & Marketing Director

Job Advertisement

Position Title: Communications & Marketing Director
Location: St. Petersburg
Country: United States
Deadline Date: No specific deadline indicated, apply timely.

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke, with a mission to be a relentless force for a world of longer, healthier lives. Established over a century ago, the AHA has grown to become a trusted leader in cardiovascular and brain health, operating in numerous countries and employing thousands of individuals. The organization is committed to diversity, equity, and inclusion, and aims to create a workplace culture that reflects these values. The AHA is also focused on professional development and offers various resources to support its employees' growth and well-being.

Job Overview:
The Communications & Marketing Director position at the American Heart Association in St. Petersburg, FL, is a pivotal role that involves developing and implementing strategic communications and marketing plans. This position is essential for promoting the organization's strategic priorities, events, and initiatives within the Tampa/St. Petersburg markets. The director will be responsible for crafting compelling narratives that resonate with the community and drive engagement with the AHA's mission. The role requires a proactive approach to media relations, social media management, and community outreach, ensuring that the AHA's message is effectively communicated to diverse audiences. The director will also collaborate with various teams to create integrated campaigns that raise awareness about heart health and stroke prevention, contributing to the AHA's overall impact in the community.

Duties and Responsibilities:
The Communications & Marketing Director will have a wide range of responsibilities, including but not limited to: traveling as required within the assigned territory markets (approximately 30% travel); developing and implementing local strategic communications plans that align with national priorities; writing and distributing press releases and media materials; managing local social media content; securing media sponsorships for events; implementing awareness campaigns around heart and stroke topics; ensuring adherence to national branding guidelines; coordinating communications plans for sponsor-funded activations; identifying and training local spokespersons; providing marketing support for fundraising events; tracking media coverage and managing a spokesperson database; collaborating with video production and photography teams to create engaging content; developing media events and managing local crises or sensitive issues; and working with the executive director on local advertising projects.

Required Qualifications:
Candidates for the Communications & Marketing Director position must possess a Bachelor's degree in communications, marketing, public relations, journalism, or a related field, or have some college education combined with relevant experience. A minimum of two years of work experience in communications, social media, public relations, or journalism is required, along with experience in applying communication principles in a non-profit context. The ideal candidate should have a proven track record of working collaboratively with diverse internal and external stakeholders, managing crisis communications, and implementing successful communication campaigns. Exceptional oral and written communication skills are essential, including experience in speech writing and news writing for various media formats. Proficiency in Microsoft Office applications is also necessary.

Educational Background:
The position requires a Bachelor's degree in a relevant field such as communications, marketing, public relations, or journalism. Candidates with some college education and significant work experience in related areas may also be considered. Continuous professional development is encouraged, and the AHA offers tuition assistance for employees seeking to further their education.

Experience:
The ideal candidate should have at least two years of relevant work experience in communications, marketing, public relations, or journalism. Experience in the non-profit sector is highly valued, particularly in roles that involve media relations, crisis communications, and community engagement. The candidate should demonstrate a strong ability to work collaboratively with various stakeholders and possess a solid understanding of media operations and newsgathering processes.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential for effective communication. Additional language skills may be beneficial, particularly in diverse communities, but are not explicitly required for this position.

Additional Notes:
This is a full-time position with a hybrid work model. The American Heart Association offers a competitive compensation package, including a base salary, performance recognition, and a comprehensive benefits program that includes medical, dental, vision, and retirement plans. Employees are entitled to a minimum of 16 days of Paid Time Off (PTO) per year, with additional days based on seniority. The organization also provides 12 paid holidays annually and supports professional development through various programs. The AHA is committed to creating a diverse workforce and workplace culture, ensuring that all employees feel valued and included.