Senior Product Manager, Fundraising

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Position Title: Senior Product Manager, Fundraising
Location: El Paso
Country: United States
Deadline Date: Not specified

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization in the field of cardiovascular health and wellness, dedicated to improving the lives of individuals through education, research, and advocacy. Established over a century ago, the AHA has grown to become a trusted leader in health, with a mission to be a relentless force for a world of longer, healthier lives. The organization operates across the United States and has a significant presence in various countries, employing thousands of individuals who are committed to making a difference in the health of communities. The AHA emphasizes diversity, equity, and inclusion in its workforce and workplace culture, ensuring that all voices are heard and valued. As the AHA celebrates its Centennial year, it continues to innovate and adapt to meet the changing needs of society, focusing on health and hope for everyone, everywhere.

Job Overview:
The Senior Product Manager, Fundraising will play a crucial role in shaping the future of the American Heart Association's fundraising products, particularly focusing on the American School Engagement program, which includes initiatives like Kids Heart Challenge and American Heart Challenge. This position requires a strategic leader who will define the product vision and strategy for digital platform capabilities associated with these programs. The role involves developing, prioritizing, and maintaining a product roadmap that spans 12 to 36 months, collaborating with delivery teams, stakeholders, and leadership to guide strategic decisions and investment prioritization. The Senior Product Manager will work closely with cross-functional teams to innovate, develop, and launch digital experiences that align with the organization's goals and market needs. This position demands expertise across the entire product development lifecycle, from identifying customer needs to ensuring successful launches and user adoption, while also driving ongoing enhancements and leading a shift towards a product lifecycle management approach.

Duties and Responsibilities:
The Senior Product Manager will be responsible for several key areas:

• Strategic Leadership for Product Strategy and Vision: Collaborate with stakeholders to define and maintain the product vision and strategy, ensuring alignment with fundraising program objectives. Set goals, define success metrics, and motivate teams across business, technology, and vendor domains. Conduct market research and customer feedback analysis to identify trends and opportunities. Drive innovation by exploring new product ideas and enhancements.
• Product Planning and Roadmapping: Work with cross-functional teams to create and prioritize product roadmaps, ensuring designs incorporate customer feedback and testing. Define and manage product requirements, user stories, and feature backlogs. Make data-driven decisions to prioritize features based on customer feedback and market trends.
• Product Development and Launch: Coordinate with fundraising and technology teams to oversee the product development lifecycle from concept to launch, ensuring timely delivery. Collaborate with internal technology and vendors for quality assurance and release management. Ensure successful launches through change management and training.
• Performance Tracking and Analytics: Define KPIs to measure product success and monitor performance post-launch. Analyze data and user feedback to iterate on product features and optimize user experience.
• Customer Focus and Relationship Building: Maintain a deep understanding of customer needs through direct interactions and market insights. Cultivate relationships with key volunteers and stakeholders to validate product direction.
• Collaboration and Communication: Foster transparent communication across departments, ensuring a shared understanding of product strategies and goals. Present product plans and updates to the executive leadership team, developing compelling visual communications to enhance collaboration.

Required Qualifications:
Candidates must possess a Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field. A minimum of 5 years of progressive experience in product management is required, with a proven track record of successfully launching and managing products throughout their lifecycle. Strong strategic thinking, problem-solving, and decision-making skills are essential. Outstanding communication and interpersonal skills are necessary to build relationships with stakeholders and customers. A data-driven mindset with experience in analytics to inform product decisions is crucial. Familiarity with agile methodologies and product management tools such as Jira, Product Board, and Figma is expected. A thorough understanding of current digital engagement trends and the ability to integrate these into the product vision is also required.

Educational Background:
The position requires a Bachelor's degree in a relevant field such as Business, Marketing, Computer Science, or Engineering. A Master's degree or MBA is preferred but not mandatory. Candidates should have a solid educational foundation that supports their ability to manage product strategies effectively and understand the technical aspects of product development.

Experience:
The ideal candidate should have at least 5 years of progressive experience in product management, demonstrating a successful history of launching and managing products throughout their lifecycle. This experience should include strategic leadership roles where the candidate has been responsible for defining product vision and strategy, as well as collaborating with cross-functional teams to deliver successful outcomes.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential for effective communication within the organization and with stakeholders. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This position is full-time and offers flexible work arrangements. The expected pay range for this role is between $110,000 and $120,000, commensurate with experience. The American Heart Association provides a comprehensive benefits package that includes medical, dental, vision, disability, and life insurance, as well as a robust retirement program with employer matching. Employees also benefit from professional development opportunities, work-life harmonization policies, and tuition assistance programs. The organization is committed to diversity and inclusion, ensuring that all employees feel valued and supported in their roles.