Sr. Product Manager, Fundraising

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Position Title: Sr. Product Manager, Fundraising
Location: Wichita
Country: United States
Deadline Date: No specific deadline indicated, apply timely.

Job Details

Job Posting Organization:
The American Heart Association (AHA) is a leading organization dedicated to fighting heart disease and stroke. Established over a century ago, the AHA has grown to become a trusted leader in cardiovascular and brain health, with a mission to be a relentless force for a world of longer, healthier lives. The organization operates in multiple countries and employs thousands of individuals who are committed to improving health outcomes for all. The AHA is known for its commitment to diversity, equity, and inclusion, and it actively promotes a culture that values every individual’s contributions. The organization is also focused on innovation and continuous improvement in its programs and services, ensuring that it meets the evolving needs of the communities it serves.

Job Overview:
As the Sr. Product Manager, Fundraising, you will play a crucial role in shaping the future of the American Heart Association's fundraising products, particularly focusing on the American School Engagement program, which includes initiatives like Kids Heart Challenge and American Heart Challenge. This position requires a strategic leader who will define the product vision and strategy for associated digital platform capabilities. You will be responsible for developing, prioritizing, and maintaining a comprehensive product roadmap that spans 12 to 36 months, collaborating closely with delivery teams, stakeholders, and leadership. Your role will involve guiding key strategic decisions and investment prioritization while working with cross-functional teams to innovate, develop, and launch digital experiences that align with the organization's goals and market needs. You will also oversee the entire product development lifecycle, ensuring successful launches and user adoption, while driving ongoing enhancements and leading a shift towards a product lifecycle management approach. This position is essential for providing strategic direction to the Fundraising team, which handles day-to-day implementation and operational support activities.

Duties and Responsibilities:

• Strategic Leadership for Product Strategy and Vision: Collaborate with stakeholders to define and maintain the product vision, strategy, and roadmap that aligns with the fundraising program objectives. Set goals, define success metrics, and motivate teams across business, technology, and vendor domains. Conduct market research and customer feedback analysis to identify trends and opportunities. Drive innovation by exploring new product ideas and enhancements that meet market demands.
• Product Planning and Roadmapping: Work with cross-functional teams to create and prioritize product roadmaps. Ensure designs incorporate the Voice of Customer (VoX) and include customer testing. Define and manage product requirements, user stories, and feature backlogs, ensuring alignment with business objectives. Make data-driven decisions to prioritize features based on customer feedback and market trends.
• Product Development and Launch: Coordinate with Fundraising and Technology teams to monitor the product development lifecycle from concept to launch. Ensure successful product development, quality assurance, and timely release by working closely with internal technology and vendors. Manage change processes and training for successful launches.
• Performance Tracking and Analytics: Define key performance indicators (KPIs) to measure product success and monitor performance post-launch. Analyze data and user feedback to iterate on product features and optimize user experience. Evaluate the impact of new feature launches on business outcomes.
• Customer Focus and Relationship Building: Maintain a deep understanding of customer needs through direct interactions and market insights. Manage customer journeys in a Salesforce Marketing system to ensure messaging aligns with long-term goals. Build strong relationships with key volunteers and stakeholders to validate product direction.
• Collaboration and Communication: Foster transparent communication across departments to ensure a shared understanding of product strategies and goals. Collaborate with executive leadership to present product plans and status updates. Develop compelling visual communications to enhance clarity and collaboration.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
• A minimum of 5 years of progressive experience in product management, with a proven track record of successfully launching and managing products throughout their lifecycle.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Outstanding communication and interpersonal skills to build relationships with stakeholders and customers.
• Data-driven mindset with experience in using analytics to drive product decisions.
• Familiarity with agile methodologies and product management tools such as Jira, Product Board, and Figma.
• A thorough understanding of current digital engagement trends and the ability to strategically integrate these into the product vision.

Educational Background:
A Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field is required. A Master's degree or MBA is preferred, as it can enhance the candidate's qualifications and understanding of advanced business strategies and product management principles.

Experience:
The position requires a minimum of 5 years of progressive experience in product management. Candidates should have a proven track record of successfully launching and managing products throughout their lifecycle, demonstrating their ability to navigate the complexities of product development and market introduction.

Languages:
While the job description does not specify mandatory languages, proficiency in English is essential for effective communication within the organization and with stakeholders. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This is a full-time position with flexible work arrangements available. The expected pay range for this role is between $110,000 and $120,000, commensurate with experience. The American Heart Association offers a comprehensive benefits package that includes medical, dental, vision, disability, and life insurance, as well as a robust retirement program with employer matching. Employees are also entitled to a minimum of 16 days of Paid Time Off (PTO) per year, which increases with seniority, along with 12 paid holidays each year. The organization supports professional development through tuition assistance and access to its corporate university, Heart U, which provides numerous resources for career advancement.