Senior Product Manager, Fundraising

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Position Title: Senior Product Manager, Fundraising
Location: Chattanooga
Country: United States
Deadline Date: Not specified

Job Details

Job Posting Organization:
The American Heart Association (AHA) was founded in 1924 and has since made significant strides in reducing cardiovascular disease deaths by half. The organization is dedicated to addressing major health challenges and is committed to ensuring a healthier future for all. With a mission to be a relentless force for a world of longer, healthier lives, the AHA operates across various sectors, focusing on diversity, equity, and inclusion. The organization has a robust workforce and offers numerous resources to support its employees, including training and development opportunities.

Job Overview:
The Senior Product Manager, Fundraising, plays a crucial role in shaping the future of the American Heart Association's products, particularly focusing on the American School Engagement program, which includes initiatives like Kids Heart Challenge and American Heart Challenge. This position requires a strategic leader who will define the product vision and strategy for digital platform capabilities associated with these programs. The individual will be responsible for developing, prioritizing, and maintaining a product roadmap that spans 12 to 36 months, collaborating with delivery teams, stakeholders, and leadership. The role involves guiding strategic decisions and investment prioritization while working with cross-functional teams to innovate and launch digital experiences that align with the organization's goals and market needs. The Senior Product Manager will oversee the entire product development lifecycle, ensuring successful launches and user adoption, and will lead a shift towards a product lifecycle management approach within the organization.

Duties and Responsibilities:

• Strategic Leadership for Product Strategy and Vision: Collaborate with stakeholders to define and maintain the product vision, strategy, and roadmap that aligns with fundraising program objectives. Set goals, define success metrics, and motivate teams across business, technology, and vendor sectors. Conduct market research and customer feedback analysis to identify trends and opportunities. Drive innovation by exploring new product ideas and enhancements.
• Product Planning and Roadmapping: Work with cross-functional teams to create and prioritize product roadmaps. Ensure designs incorporate customer feedback and testing. Define and manage product requirements, user stories, and feature backlogs. Make data-driven decisions to prioritize features based on customer feedback and market trends.
• Product Development and Launch: Coordinate with teams to monitor the product development lifecycle from concept to launch, ensuring timely delivery. Collaborate with internal technology and vendors for quality assurance and release. Ensure successful launches through change management and training. Partner with stakeholders on funding processes and budget management.
• Performance Tracking and Analytics: Define KPIs to measure product success and monitor performance post-launch. Analyze data and user feedback to iterate on product features. Evaluate the impact of new feature launches on business outcomes.
• Customer Focus and Relationship Building: Maintain a deep understanding of customer needs through direct interactions and feedback analysis. Manage customer journeys in a Salesforce Marketing system. Cultivate relationships with key volunteers and stakeholders for input and validation.
• Collaboration and Communication: Foster transparent communication across departments to ensure a shared understanding of product strategies. Collaborate with executive leadership to present product plans and updates. Develop visual communications to enhance clarity and collaboration.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
• A minimum of 5 years of progressive experience in product management, with a proven track record of successfully launching and managing products throughout their lifecycle.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Outstanding communication and interpersonal skills to build relationships with stakeholders and customers.
• Data-driven mindset with experience in using analytics to drive product decisions.
• Familiarity with agile methodologies and product management tools such as Jira, Product Board, and Figma.
• A thorough understanding of current digital engagement trends and the ability to integrate these into the product vision.

Educational Background:
A Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field is required. A Master's degree or MBA is preferred but not mandatory.

Experience:
The position requires a minimum of 5 years of progressive experience in product management. Candidates should have a proven track record of successfully launching and managing products throughout their lifecycle, demonstrating strong strategic thinking and problem-solving capabilities.

Languages:
While the job description does not specify mandatory languages, proficiency in English is assumed to be essential for effective communication. Additional language skills may be beneficial but are not explicitly required.

Additional Notes:
This is a full-time position with flexible work arrangements available. The expected pay range for this role is between $110,000 and $120,000, commensurate with experience. The American Heart Association offers a comprehensive benefits package, including medical, dental, vision, and life insurance, as well as a robust retirement program with employer matching. Employees are entitled to a minimum of 16 days of Paid Time Off (PTO) per year, increasing with seniority, and 12 paid holidays annually. The organization also provides tuition assistance for employees seeking further education related to their current roles.