Senior Communications Manager (Executive & Digital Strategies)

Overview Are you ready to join an organization where you can be a relentless force for a world of longer, healthier lives? Envision all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every single day. Is it easy? No. Is it worthwhile? you bet! This is satisfying work that makes a real difference in people's lives. You can achieve professional growth with personal fulfillment. You will connect with people and make a lifesaving impact. You will partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. Responsibilities Join the fast-paced environment of the American Heart Association Office of the CEO (OCEO). We’ re looking for a motivated Digital Communications pro with hands-on experience across all CEO media and communication channels in this highly visible and exciting role of CEO positioning. With a passion for the emerging health narrative, he/she will direct the CEO social media strategy, produce the National Awards event, elevate the video strategy, and support internal and external CEO initiatives and speaking engagements. The ideal candidate will possess the grace and high-touch service of working with the CEO, Board Members, Volunteer leaders and AHA stakeholders in developing best-in-class communication deliverables. You bring a unique balance of creative, technical and organization skills with the ability to juggle multiple projects. You will be part of a dynamic team of 4 communication professionals who are a relentless force for a world of longer, healthier lives. You thirst to elevate your creative visual storytelling, writing, editing, account management, research and technical/analytics skills in this fast-paced role that reports to the Director of CEO Communications and is based out of AHA’s National Center in Dallas, Texas. This position may be flexible in location depending upon candidate qualifications. Responsibilities:

• Social Media (50%)
• Strategy: Own overall CEO social strategy and plan across CEO social channels and in coordination with Masterbrand, especially relating to rapid response issue-based communication.
• Content & engagement: Develop, coordinate, execute and monitor all planned social media posts, engagement, responses and broader plans to support CEO activities and thought leadership. Amplify AHA initiatives across LinkedIn and Twitter, and other platforms, leveraging the voice of CEO.
• Metrics/social analytics : Dive deep into Sprinklr and other tools to evaluate social media audience reach and engagement, identifying opportunities to increase engagement. Refine and own monthly, quarterly and annual communication metrics dashboards.
• Account Management: Effectively collaborate with other AHA social media staff and stakeholders across the organization to develop and execute planned content (visuals & words) to support AHA initiatives and events across a spectrum of strategic priorities in advocacy, health strategy, science & technology, systems of care and health equity. Build a digital experience that engages audiences where they are and inspires them to act.
• Big Tent Scientific Conferences (such as Scientific Sessions, International Stroke Conference) and Consumer Events (Heart Month, Go Red for Women)
• Develop and execute social media plan for CEO social platforms in collaboration with broader marketing communication teams.
• Research & social listening: Closely follow social influencers in health tech, health equity, women’s health and CEO’s committed to workplace health. Recommend and execute on opportunities to interact/engage to raise CEO visibility.
• Ability to manage across teams and projects with excellent attention to detail.
• CEO and thought leadership videos and creative assets
• Develop, design, storyboard, write and produce videos that are visually compelling and effective.
• Possess an eye for visual storytelling and attention to detail for working with video editors to ensure vision and feedback is executed flawlessly.
• Own development and production of annual Officer Tribute videos.
• Own all video storytelling and thought leadership on CEO social media channels.
• Utilize research skills to identify trending health topics and work across departments to secure relevant content.
• Work with Communications Director and broader team to brainstorm video concepts and align on leveraging video content to activate in CEO channels.
• Experience interfacing with creative and AV teams and loading and managing assets on social platforms and Shared Drives.
• Assist in captioning video files and own posting all CEO videos to social channels and internal resource center.
• Partner Communications:
• Work with AHA stakeholders to develop and activate marketing/communication plans and deliverables in support of strategic partner relationships such as Apple.
• National Volunteer Awards Annual Event
• As a member of the OCEO communication team, lead overall event production, account management, and development of communication deliverables, including awardee script support, working and managing creative and video production teams and all event logistics.

Qualifications

• Bachelor's degree, preferably in marketing or communications
• 8-10 years' relevant experience
• Effective communication skills at all levels (visual, written and verbal.
• Experience working with CEO and executive level leadership.
• Previous experience in social media, managing communities across LinkedIn and Twitter and expert Sprinkler user
• Solid understanding of digital strategies
• Team play who works collaboratively across organization and with team.
• Highly adept at visual storytelling and developing and creative assets working with audio visual and creative teams.
• Self-motivated, highly flexible and takes the initiative to do what is needed.
• Experience and expertise managing multiple projects with competing timelines and shifting priorities.
• A commitment to excellence with a positive and resilient attitude.
• Demonstrated ability to work well independently and collaboratively across the broader organization.
• Constant awareness of project timelines, attention to detail, due dates and the "bigger picture"
• Excellent organizational skills.
• Health care and non-profit experience a strong plus.
• Occasional overnight travel to Dallas TX, National Center should selected candidate be located outside of the Dallas area.

Click on “New Resume” (or “Existing Resume” if you have previously applied to AHA positions) to submit your online application. Only those deemed most qualified will be contacted to interview. At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention. Be sure to follow us on Twitter #TheAHALife EOE Protected Veterans/Persons with Disabilities Location US-TX-Dallas Posted Date 5 minutes ago (6/18/2021 4:53 PM) Requisition ID 2019-5106 Job Family Group Marketing & Communications Job Category Marketing, Communications & Public Relations Additional Locations Diversity Distribution US - Top 50 US-Anywhere Location: Little Rock,AR