Analytics Senior Associate – Marketing Communications & Data

Job Posting Organization:
The IDB Group is a community dedicated to improving lives in Latin America and the Caribbean. Established with a mission to foster sustainable economic development, social inclusion, and environmental sustainability, the IDB Group operates in multiple countries across the region. The organization is known for its diverse workforce, which is passionate about making a difference and is committed to creating an inclusive and collaborative work environment. The IDB Group employs a significant number of individuals who work together to achieve its goals and objectives, focusing on innovative solutions to complex challenges faced by the region.

Job Overview:
The Analytics Senior Associate position within the Communications Division (DCC) of the External Affairs and Communications Department (EXC) is pivotal in enhancing the IDB Group's capabilities in social listening, digital intelligence, and communications analytics. This role is designed to transform various data sources into actionable insights that inform strategic marketing, communications, and digital engagement efforts. The successful candidate will work closely with DCC teams and internal clients to translate business and communications objectives into analytical frameworks that guide audience targeting, content planning, and reputation management. The position requires a blend of analytical skills, marketing judgment, and effective communication abilities, with a focus on data storytelling and stakeholder engagement. The ideal candidate will be adept at designing social listening queries, analyzing complex datasets, and translating findings into practical recommendations that align with institutional goals.

Duties and Responsibilities:
The duties and responsibilities of the Analytics Senior Associate include supporting social listening and audience intelligence initiatives, monitoring and analyzing media data to identify trends and reputational issues, and translating social listening data into actionable insights for marketing and communications strategies. The role involves collaborating with internal clients to understand their objectives and developing analytical frameworks, KPIs, and reporting approaches. Additionally, the associate will create executive-level reports and dashboards, conduct quality assurance of data, define measurement frameworks, and identify gaps in existing data methodologies. The position also requires applying advanced analytical techniques, partnering with colleagues in digital communications, and providing guidance on social listening and audience intelligence efforts. The associate will support real-time social listening around major events and institutional priorities, ensuring that the IDB Group's communications strategies are informed by data-driven insights.

Required Qualifications:
Candidates must possess a Master’s degree in marketing, communications, business, data analytics, digital media, or a related field. A minimum of 4 years of relevant professional experience in social listening, marketing communications, communications analytics, or related fields is required. Demonstrated experience with social listening and analytics platforms, data validation, and translating complex findings into actionable recommendations is essential. Experience working directly with internal clients to understand their objectives and translating them into analytical questions is highly desirable. Familiarity with audience segmentation, campaign measurement, and marketing automation platforms is also preferred, along with experience in the IDB Group's communications environment.

Educational Background:
The educational background required for this position includes a Master’s degree in a relevant field such as marketing, communications, business, data analytics, or digital media. This advanced education is crucial for understanding the complexities of marketing communications and data analytics, which are central to the role.

Experience:
The position requires at least 4 years of relevant professional experience. This experience should encompass social listening, marketing communications, communications analytics, and digital intelligence. Candidates should have a proven track record of using social listening and analytics platforms, conducting data validation, and analyzing media data. Experience in translating complex findings into clear recommendations for both technical and non-technical audiences is essential, as is familiarity with audience segmentation and campaign measurement.

Languages:
Proficiency in both Spanish and English, spoken and written, is mandatory for this position. Additional knowledge of French and Portuguese is considered a plus, enhancing the candidate's ability to engage with diverse stakeholders and audiences.

Additional Notes:
The position is classified as an international staff contract with an initial duration of 36 months, renewable upon mutual agreement. The IDB Group offers a competitive compensation package, including 24 days of paid time off, personal days, sick leave, and gender-neutral parental leave. Health insurance benefits cover medical, dental, vision, and preventive care. The organization also provides a defined benefit pension plan, hybrid and flexible work schedules, and access to health services. Development support is available through mentoring, professional counseling, training opportunities, and language classes. The IDB Group is committed to diversity and inclusion, welcoming individuals from underrepresented groups and ensuring reasonable accommodations for individuals with disabilities during the application process.