E T Consultant - Employer Branding, Digital Engagement, and Candidate Experience Specialist

Job Posting Organization:
The World Bank Group (WBG) is a global organization that aims to address the world's most pressing development challenges. Established to foster economic development and reduce poverty, WBG operates in 145 countries with over 182 offices worldwide. The organization focuses on investing in people, strengthening markets, and delivering scalable, data-driven solutions to create more and better jobs. WBG is committed to building a diverse and inclusive workforce that reflects the communities it serves, and it actively collaborates with governments, private sectors, and development partners to achieve its mission.

Job Overview:
The E T Consultant - Employer Branding, Digital Engagement, and Candidate Experience Specialist is a pivotal role within the Human Resources Department of the World Bank Group. This position is designed to enhance the organization's talent attraction strategy by developing innovative content and experiences that resonate with potential candidates. The Specialist will be responsible for creating engaging candidate-facing content across various platforms, including the careers website, social media, recruitment campaigns, and virtual events. The role requires a strong focus on storytelling and digital innovation to strengthen the WBG's global talent brand and improve engagement with priority talent segments. The Specialist will also support strategic talent attraction programs, ensuring that the organization's messaging aligns with its mission and values, ultimately contributing to the recruitment of diverse and skilled talent.

Duties and Responsibilities:
The duties and responsibilities of the E T Consultant include maintaining and evolving employer branding content that aligns with the WBG Employee Value Proposition. The Specialist will support the modernization of the WBG Careers website, focusing on content governance, candidate journey improvements, and accessibility enhancements. Additionally, the role involves leading multimedia production projects, such as recruitment videos and employee stories, and producing digital content assets for recruitment marketing campaigns. The Specialist will develop authentic storytelling content that highlights employee experiences and the impact of Country Offices. Responsibilities also include managing content across various platforms, designing targeted recruitment marketing campaigns, and collaborating with different teams to translate hiring priorities into integrated campaigns. The Specialist will monitor and report on digital engagement metrics and use insights to recommend improvements, while also supporting talent outreach efforts and other projects as required.

Required Qualifications:
Candidates must possess a Master's degree in communications, marketing, public relations, digital media, human resources, or a related field, along with a minimum of five years of relevant professional experience in employer branding, recruitment marketing, or digital engagement. A strong portfolio showcasing multimedia work, including proficiency in video editing, photography, graphic design, and digital content production, is essential. Candidates should have experience managing website content and designing candidate engagement initiatives, as well as a solid understanding of social media strategy and digital marketing performance measurement. Strong project management skills and exceptional written and verbal communication abilities are also required, along with analytical skills to assess campaign effectiveness and engagement.

Educational Background:
The educational background required for this position includes a Master's degree in a relevant field such as communications, marketing, public relations, digital media, or human resources. This advanced degree is essential to ensure that candidates have the necessary theoretical knowledge and practical skills to excel in the role, particularly in areas related to employer branding and digital engagement.

Experience:
Candidates should have a minimum of five years of professional experience in roles related to employer branding, recruitment marketing, or digital engagement. This experience should include developing and executing strategies for diverse and global audiences, as well as managing multimedia projects and campaigns. Familiarity with executing campaigns across multiple regions and cultures is desirable, indicating a well-rounded understanding of global talent acquisition.

Languages:
The mandatory language for this position is English, which is essential for effective communication within the organization and with external stakeholders. While not required, proficiency in additional languages would be considered a valuable asset, particularly in enhancing engagement with diverse talent pools.

Additional Notes:
This position is a local recruitment opportunity with a term duration of one year. The role is classified at the EC2 grade level within the organization. The World Bank Group emphasizes its commitment to diversity and inclusion, ensuring that all candidates are treated fairly regardless of gender, race, ethnicity, sexual orientation, or disability. The organization also highlights its culture attributes, which include a sense of urgency, thoughtful risk-taking, and empowerment and accountability. Candidates should be prepared to work in a fast-paced environment and manage competing priorities effectively.