UNV Campaign Optimization Specialist - Google Ad Grants
Job Description
Job Posting Organization:
Rousto Charity is a nonprofit organization dedicated to promoting the social, economic, intellectual, and informational development of cities and districts in Tajikistan. The organization focuses particularly on empowering youth and women, aiming to create sustainable growth and opportunities within the community. Established to address the pressing needs of the local population, Rousto Charity operates with a lean team and is committed to maximizing the impact of its initiatives through strategic partnerships and innovative solutions. The organization has been approved for the Google Ad Grants program, which allows it to utilize up to $10,000 per month in in-kind search advertising to further its mission.
Job Overview:
The UNV Campaign Optimization Specialist will play a crucial role in enhancing the marketing" style="border-bottom: 1px dotted #007bff !important;">digital marketing efforts of Rousto Charity by leveraging the Google Ad Grants program. This position is designed for an online volunteer with specialized expertise in Google Ads, particularly in the context of nonprofit fundraising. The volunteer will be responsible for optimizing the nonprofit's advertising account to ensure compliance with Google Grant policies and to maximize the effectiveness of the advertising campaigns. The ultimate goal is to drive online fundraising efforts that will support the organization's projects and initiatives aimed at empowering the local community.
Duties and Responsibilities:
Required Qualifications:
The ideal candidate should possess specialized knowledge and experience in managing Google Ads, particularly within the nonprofit sector. Familiarity with Google Ad Grants policies and best practices is essential. The candidate should also have strong analytical skills to assess campaign performance and make informed decisions based on data. Excellent communication skills are necessary for drafting effective ad copy and collaborating with the Rousto Charity team. Additionally, the candidate should be proactive, detail-oriented, and capable of working independently to achieve the organization's fundraising goals.
Educational Background:
A background in marketing, communications, or a related field is preferred. Candidates with certifications in Google Ads or digital marketing will be given priority. Experience working with nonprofits or in fundraising roles will also be advantageous, as it demonstrates an understanding of the unique challenges and opportunities within the sector.
Experience:
Candidates should have a proven track record of managing Google Ads campaigns, ideally with experience in optimizing accounts for nonprofit organizations. A minimum of 2-3 years of experience in digital marketing or a related field is preferred, with a strong emphasis on online fundraising strategies and campaign management.
Languages:
Fluency in English is mandatory, as all communications and campaign materials will be developed in English. Knowledge of Tajik or Russian would be considered a plus, as it may facilitate better understanding and engagement with local audiences.
Additional Notes:
This is a volunteer position, and the duration of the assignment is flexible based on the availability of the candidate. The role is remote, allowing for flexibility in working hours. The organization is open to recruiting internationally, and while this is a volunteer role, there may be opportunities for future paid positions based on performance and funding availability. The candidate will have the chance to make a significant impact on the organization's fundraising efforts and contribute to the empowerment of communities in Tajikistan.
Rousto Charity is a nonprofit organization dedicated to promoting the social, economic, intellectual, and informational development of cities and districts in Tajikistan. The organization focuses particularly on empowering youth and women, aiming to create sustainable growth and opportunities within the community. Established to address the pressing needs of the local population, Rousto Charity operates with a lean team and is committed to maximizing the impact of its initiatives through strategic partnerships and innovative solutions. The organization has been approved for the Google Ad Grants program, which allows it to utilize up to $10,000 per month in in-kind search advertising to further its mission.
Job Overview:
The UNV Campaign Optimization Specialist will play a crucial role in enhancing the marketing" style="border-bottom: 1px dotted #007bff !important;">digital marketing efforts of Rousto Charity by leveraging the Google Ad Grants program. This position is designed for an online volunteer with specialized expertise in Google Ads, particularly in the context of nonprofit fundraising. The volunteer will be responsible for optimizing the nonprofit's advertising account to ensure compliance with Google Grant policies and to maximize the effectiveness of the advertising campaigns. The ultimate goal is to drive online fundraising efforts that will support the organization's projects and initiatives aimed at empowering the local community.
Duties and Responsibilities:
- Audit and optimize existing Google Ads campaign parameters, including geo-targeting and account structure, to improve performance and compliance with Google Grant policies.
- Conduct comprehensive keyword research tailored specifically for nonprofit fundraising, ensuring that the selected keywords align with the organization's mission and objectives.
- Set up Smart Bidding strategies, specifically Maximize Conversions, to enhance the efficiency of the ad spend and link the Google Ads account to Google Analytics 4 (GA4) for effective tracking of donation buttons and overall campaign performance.
- Draft high-quality Responsive Search Ads (RSAs) that include compelling headlines, engaging copy, and relevant ad extensions to attract potential donors and raise awareness about the organization's projects.
- Monitor and analyze campaign performance metrics regularly, making data-driven adjustments to optimize results and ensure adherence to compliance rules, such as the 5% CTR threshold.
Required Qualifications:
The ideal candidate should possess specialized knowledge and experience in managing Google Ads, particularly within the nonprofit sector. Familiarity with Google Ad Grants policies and best practices is essential. The candidate should also have strong analytical skills to assess campaign performance and make informed decisions based on data. Excellent communication skills are necessary for drafting effective ad copy and collaborating with the Rousto Charity team. Additionally, the candidate should be proactive, detail-oriented, and capable of working independently to achieve the organization's fundraising goals.
Educational Background:
A background in marketing, communications, or a related field is preferred. Candidates with certifications in Google Ads or digital marketing will be given priority. Experience working with nonprofits or in fundraising roles will also be advantageous, as it demonstrates an understanding of the unique challenges and opportunities within the sector.
Experience:
Candidates should have a proven track record of managing Google Ads campaigns, ideally with experience in optimizing accounts for nonprofit organizations. A minimum of 2-3 years of experience in digital marketing or a related field is preferred, with a strong emphasis on online fundraising strategies and campaign management.
Languages:
Fluency in English is mandatory, as all communications and campaign materials will be developed in English. Knowledge of Tajik or Russian would be considered a plus, as it may facilitate better understanding and engagement with local audiences.
Additional Notes:
This is a volunteer position, and the duration of the assignment is flexible based on the availability of the candidate. The role is remote, allowing for flexibility in working hours. The organization is open to recruiting internationally, and while this is a volunteer role, there may be opportunities for future paid positions based on performance and funding availability. The candidate will have the chance to make a significant impact on the organization's fundraising efforts and contribute to the empowerment of communities in Tajikistan.
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We are not liable for any decisions or actions taken by applicants in response to this job listing. By applying, you agree that all application processes, interviews, and potential job offers are managed exclusively by the listed employer or organization.
Beware of fraudulent job offers. Do not provide sensitive personal information or make any payments to secure a job.