Website Review, Social Media Enhancement and Digital Visibility Volunteer

Job Posting Organization:
Progressive Volunteers (PV) is a community-based organization that has been operating in Kenya since 200

• The organization is dedicated to supporting vulnerable young people living in high-risk environments by providing viable alternatives to poverty, unemployment, and violence. PV promotes resilience, self-reliance, and sustainable development through structured programs and active community engagement. Their vision is to build a strong network of committed volunteers who drive social and economic progress across Kenya. PV's mission is to promote sustainable community development by harnessing the skills, expertise, and dedication of volunteers in partnership with local and international organizations. They work closely with the Educate and Empower Organization (EEO), a community-based non-profit established in 2022, which focuses on transforming lives through education, empowerment, and advocacy. Together, they implement the Educate a Girl – Change a Life Kenya Initiative, aimed at improving the lives of vulnerable children and youth, particularly girls, through access to quality education, mentorship, life skills development, and empowerment programs. This initiative creates pathways for personal growth, improved livelihoods, and meaningful community participation, empowering young people to overcome barriers and become agents of positive change within their communities.

Job Overview:
The role of the volunteer is crucial as the Educate and Empower Organization continues to expand its programs and outreach. Strengthening its digital presence is a key priority, as a strong website and active social media platforms are essential for raising awareness, engaging supporters, attracting donors, and showcasing the impact of their work. The organization is seeking motivated and skilled volunteers to conduct a comprehensive review of their website and social media platforms, enhancing their online visibility and engagement. Volunteers will assess the effectiveness of digital channels, identify areas for improvement, and recommend practical strategies to strengthen online communications and outreach efforts. This position offers an exciting opportunity for individuals with experience in digital communications, social media management, content creation, branding, marketing, web design, or digital strategy to contribute their expertise to a meaningful cause. By improving the digital presence, volunteers will help increase awareness of educational opportunities for vulnerable children and youth, strengthen stakeholder engagement, attract new supporters and partners, and ultimately contribute to expanding the impact of the Educate a Girl – Change a Life Kenya Initiative.

Duties and Responsibilities:
The volunteer(s) will support the organization through various activities, including:

• Conducting a review of the organization's website and providing recommendations to improve content, structure, user experience, accessibility, and overall effectiveness.
• Assessing existing social media platforms and identifying opportunities to strengthen branding, messaging, audience engagement, and consistency across channels.
• Reviewing current communication materials and providing suggestions to improve storytelling, visibility, and audience reach.
• Developing recommendations for increasing social media engagement, followers, and online community participation.
• Supporting the creation of engaging digital content, including social media posts, graphics, stories, videos, and campaign messages.
• Identifying opportunities to improve search engine visibility (SEO) and website traffic.
• Recommending tools, strategies, and best practices for managing social media platforms and measuring performance.
• Assisting in developing a social media visibility and content plan to enhance public awareness of the organization's programs and impact.
• Supporting the promotion of key campaigns, events, fundraising activities, and success stories through digital channels. 1
• Preparing a brief report summarizing findings, recommendations, and practical next steps for strengthening the organization's online presence.

Required Qualifications:
The ideal candidates for this volunteer position should possess a strong understanding of digital communications and social media management. They should have experience in content creation, branding, marketing, web design, or digital strategy. Familiarity with SEO best practices and tools for measuring social media performance is also essential. Candidates should be creative, detail-oriented, and able to work independently while collaborating with the team to achieve the organization's goals.

Educational Background:
While specific educational qualifications are not explicitly stated, a background in communications, marketing, digital media, or a related field would be beneficial for this position. Relevant coursework or certifications in digital marketing, social media management, or web design would also be advantageous.

Experience:
Candidates should have prior experience in digital communications, social media management, or related fields. Experience in conducting website reviews, developing content strategies, and enhancing online engagement is highly desirable. Volunteers should be comfortable using various digital tools and platforms to execute their tasks effectively.

Languages:
Fluency in English is mandatory, as all communications and content will be developed in English. Knowledge of additional languages may be considered an asset, especially if it aligns with the organization's target audience.

Additional Notes:
This is a volunteer position, and the duration of the contract is not specified. The role is remote, allowing volunteers to contribute from anywhere. The organization is focused on recruiting individuals who are passionate about making a difference in the lives of vulnerable children and youth in Kenya. Volunteers will have the opportunity to gain valuable experience while contributing to a meaningful cause.